Director, Membership Engagement & Business Development
10+ years
Glen Allen, VA
Full-time
Onsite
1 month ago
About the role
The Director of Member Engagement & Business Development is responsible for driving membership growth, engagement, sponsorship, and non-dues revenue by aligning member needs with high-value programs, partnerships, and experiences. This role leads member engagement strategy, sponsorship growth, and member communications while supporting organizational revenue goals and strengthening member value across the continuum.
The Director supervises the Education & Membership Coordinator and the Associate Director of Education & Events to ensure a coordinated and high-quality member experience.
Key Responsibilities
Membership Growth & Retention
Sponsorship & Non-Dues Revenue
Member Engagement & Communications
Organizational Collaboration
Leadership & Supervision
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
The Director supervises the Education & Membership Coordinator and the Associate Director of Education & Events to ensure a coordinated and high-quality member experience.
Key Responsibilities
Membership Growth & Retention
- Develop and execute membership recruitment and retention strategies
- Define and communicate the member value proposition across the continuum
- Establish and track key membership metrics including recruitment, retention, engagement, and utilization
- Identify opportunities to increase member participation and engagement
- Support development and coordination of member networks and affinity groups
Sponsorship & Non-Dues Revenue
- Develop and oversee sponsorship strategy, pricing, packaging, and partner engagement
- Establish annual sponsorship and exhibit revenue goals
- Recruit and maintain relationships with sponsors, exhibitors, and business partners
- Monitor sponsorship pipelines, forecasting, and fulfillment activities
- Support alignment of Services & Solutions initiatives with member engagement and organizational priorities
Member Engagement & Communications
- Develop strategies to promote membership, sponsorships, events, and member benefits
- Oversee membership communications, engagement campaigns, and outreach efforts
- Collaborate with staff to ensure consistent messaging across organizational initiatives
- Evaluate member satisfaction and engagement outcomes
Organizational Collaboration
- Partner with Associate Director of Education & Events to align conference and event experiences with member engagement and sponsorship goals
- Collaborate with VP & Legislative Counsel and organizational leadership on strategic priorities and member initiatives
- Support organizational visibility and relationship-building efforts across the aging services continuum
Leadership & Supervision
- Supervise Education & Membership Coordinator and Associate Director of Education & Events
- Establish goals, priorities, and accountability measures
- Foster a collaborative, member-focused, and growth-oriented team culture
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
Skills
Business Development and SalesNon-profit Organizations