Land O'Frost

Director of Sales

Land O'Frost
10+ years
Bentonville, AR
Full-time
Remote
1 month ago

About the role

Summary
We are seeking a strategic and results-driven Director of Sales, Mass Club and Retail Ops to lead our Walmart and Club Channel business. This role is responsible for driving profitable growth, leading customer strategy, and developing high-performing teams across key national accounts.
The ideal candidate brings deep CPG experience, strong strategic selling capability, and a proven track record managing large-scale retail accounts such as Walmart. Must reside in Bentonville, Arkansas.
Company
At Land O’Frost, our brands of lunchmeat and specialty sausage products are recognized as one of the nation’s best- selling and trusted brands. We have accomplished this through our incredible team of employees who are customer focused, motivated, achievers, developers, and purpose driven. We are seeking more passionate people to join our innovative team. Join our team and let your ambition flourish.
How YOU will Contribute
  • Lead the strategic and tactical execution for Walmart and Club Channel accounts
  • Drive profitable growth through distribution expansion, new product launches, and trade optimization
  • Identify new business opportunities, including new accounts and distributor partnerships
  • Own planning, management, and execution of all sales activities for Walmart and Club Channels
  • Oversee customer business planning, including private label bids, packaging, logistics, and timing
  • Drive sales deliverables including distribution gains, new product platforms, and trade management
  • Manage trade spend, pricing strategy, and profitability across accounts
  • Lead weekly and monthly reporting to track performance and progress
  • Partner cross-functionally with internal teams (Sales, Marketing, Operations, Finance) to execute business strategies
  • Implement and manage standardized processes including IFR and annual broker reviews
  • Support product quality management and address customer-related quality or withdrawal issues

About You
  • 10+ years of CPG sales experience required
  • Strong experience managing and calling on Walmart required
  • Proven success in strategic selling, trade management, and account profitability
  • Bachelor’s degree in Business, Sales, or related field required
  • MBA or equivalent preferred
  • Strategic thinking and strong business acumen
  • Exceptional relationship-building and communication skills
  • Demonstrated ability to drive results and lead high-performing teams
  • Strong customer and consumer focus
  • Advanced proficiency in Microsoft Office 365

Skills

SalesFood and Beverage Manufacturing
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