Marketing Director
10+ years
Los Angeles, CA
$150k - $250k/year
Full-time
Onsite
1 month ago
About the role
Korn Ferry has partnered with our client on their search for the role,
About the Role
We are looking for a results-oriented Marketing Director to lead and evolve the marketing efforts for an electronics manufacturer across both business and consumer channels. This role is ideal for a strategic yet hands-on leader who excels at building brands, driving measurable growth, and partnering closely with executive leadership on go‑to‑market decisions, product direction, and pricing strategy.
\The ideal candidate brings strong marketing fundamentals, a data-driven mindset, and experience operating in industries such as consumer electronics, commercial building materials, or related categories. This position will play a critical role in expanding market presence, strengthening brand credibility, and supporting aggressive growth objectives.
Key Areas of Responsibility
What Success Looks Like (First 12 Months)
Experience & Qualifications
Education
About the Role
We are looking for a results-oriented Marketing Director to lead and evolve the marketing efforts for an electronics manufacturer across both business and consumer channels. This role is ideal for a strategic yet hands-on leader who excels at building brands, driving measurable growth, and partnering closely with executive leadership on go‑to‑market decisions, product direction, and pricing strategy.
\The ideal candidate brings strong marketing fundamentals, a data-driven mindset, and experience operating in industries such as consumer electronics, commercial building materials, or related categories. This position will play a critical role in expanding market presence, strengthening brand credibility, and supporting aggressive growth objectives.
Key Areas of Responsibility
- Define and lead the company’s integrated marketing strategy across B2B and B2C audiences
- Strengthen brand visibility and reputation through paid media, public relations, digital campaigns, and organic growth initiatives
- Create and deploy sales enablement tools including product displays, marketing collateral, and agent support materials
- Analyze sales performance and customer data to uncover trends, gaps, and opportunities
- Optimize CRM usage and workflows; partner with sales leadership to improve quoting, pipeline management, and opportunity tracking
- Monitor competitive activity and introduce differentiated campaigns, including experiential and mobile product presentations
- Lead the development and rollout of a B2B e‑commerce and ordering platform
- Collaborate cross-functionally with sales, operations, and external partners to ensure consistent messaging and brand execution
- Support product launches and market expansion into contractor, electrician, and professional channels
- Manage external media buying efforts and prepare for future oversight of in‑house creative and graphics resources
What Success Looks Like (First 12 Months)
- A clearly defined and executed marketing strategy supporting both commercial and consumer segments
- Improved alignment and support for internal sales teams and outside agents
- Successful launch and adoption of a B2B online ordering portal
- Stronger product presentation and merchandising across channels
- Increased brand recognition and engagement through innovative campaigns
- Expanded performance in DTC and retail marketplaces
- Marketing support for new products that contribute meaningfully to revenue growth targets
Experience & Qualifications
- 4+ years of progressive experience in marketing, digital marketing, or product marketing
- Proven success working across both B2B and B2C environments
- Prior experience with CRM platforms and marketing automation tools
- Background working in both entrepreneurial and more established business settings
- Strong analytical capabilities with the ability to measure ROI and interpret performance data
- Hands-on experience with paid media platforms such as Google, Meta, Amazon, and Microsoft ecosystems
- Working knowledge of ERP and CRM integrations (NetSuite or similar platforms preferred)
- Stable career history demonstrating long-term impact and accountability
Education
- Bachelor’s degree in Marketing, Business, or a related field required
Skills
MarketingManufacturing