Manager, Integrated Marketing
6 - 10 years
New York, NY
Full-time
Hybrid
1 month ago
About the role
Our Story
J.Crew gets you dressed every day, for every occasion.
Since 1983, we’ve been creating classics that feel familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view—it’s no wonder we’ve been in your closet for four decades and counting.
Today, we continue to do the classics our way, inspiring not only how you shop but how you define your personal style. Our commitment runs deeper than just making great clothes—we’re proud of our role in getting you dressed with confidence, character, and celebrating a distinctly American sensibility that makes us who we are.
Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.
Overview
J.Crew is seeking a Manager of Integrated Marketing to support the execution of seasonal go-to-market (GTM) plans across channels for brand, women's & kids. This role is responsible for translating product and marketing priorities into structured briefs, ensuring cross-functional alignment, and driving disciplined execution across integrated marketing workstreams.
This role partners closely with Product Marketing, Merchandising, E-commerce, Creative Services, Men's Brand Marketing and broader channel teams to ensure seasonal initiatives are executed with clarity, consistency, and commercial alignment.
Core Responsibilities
Seasonal Planning
Go-To-Market Brief Process & Project Management
Channel Integration & Cross-Functional Management
Digital Mapping
Qualifications
Preferred Experience
What Success Looks Like
Key Attributes
We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.
Benefits + Perks
Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.
Salary Range: $108,800.00 - $140,400.00
At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.
One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.
JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.
J.Crew gets you dressed every day, for every occasion.
Since 1983, we’ve been creating classics that feel familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view—it’s no wonder we’ve been in your closet for four decades and counting.
Today, we continue to do the classics our way, inspiring not only how you shop but how you define your personal style. Our commitment runs deeper than just making great clothes—we’re proud of our role in getting you dressed with confidence, character, and celebrating a distinctly American sensibility that makes us who we are.
Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.
Overview
J.Crew is seeking a Manager of Integrated Marketing to support the execution of seasonal go-to-market (GTM) plans across channels for brand, women's & kids. This role is responsible for translating product and marketing priorities into structured briefs, ensuring cross-functional alignment, and driving disciplined execution across integrated marketing workstreams.
This role partners closely with Product Marketing, Merchandising, E-commerce, Creative Services, Men's Brand Marketing and broader channel teams to ensure seasonal initiatives are executed with clarity, consistency, and commercial alignment.
Core Responsibilities
Seasonal Planning
- Support seasonal go-to-market planning in partnership with Product Marketing and cross-functional stakeholders
- Help translate seasonal priorities into structured marketing plans across channels
- Ensure alignment of seasonal narratives, product priorities, and commercial objectives across teams
- Partner with Merchandising and E-commerce to ensure product and category-level business needs are reflected in seasonal plans
Go-To-Market Brief Process & Project Management
- Own and manage the end-to-end GTM creative briefing process in partnership with the VP of Creative Services and cross-functional partners
- Translate seasonal and product priorities into clear, actionable, execution-ready briefs for Creative and channel teams
- Manage briefing timelines, feedback loops, and approvals to ensure on-time execution
- Maintain consistency, structure, and operational rigor across all GTM briefs
Channel Integration & Cross-Functional Management
- Ensure integrated execution across email, site, paid media, organic social, and retail channels
- Align messaging, timing, and asset delivery across all consumer touchpoints
- Serve as the central project management lead across GTM workstreams
- Partner with channel owners to ensure execution reflects approved briefs and seasonal priorities
- Track dependencies across teams and proactively manage risks or misalignment
Digital Mapping
- Maintain visibility into digital execution calendars and cross-channel sequencing
- Work collaboratively to translate seasonal GTM plans into channel-specific digital execution maps (email, site, paid media, loyalty, social)
- Ensure clarity of content hierarchy, timing, and storytelling flow across digital touchpoints
- Partner with E-commerce and Digital teams to ensure execution aligns with business priorities and site merchandising needs
Qualifications
- 4-6+ years of experience in integrated marketing, marketing operations, or project management roles
- Experience in fashion, retail, or consumer lifestyle brands strongly preferred
- Strong understanding of seasonal planning and go-to-market execution
- Proven experience managing cross-functional workflows in fast-paced environments
- Experience writing structured creative briefs and managing approval processes
- Strong organizational, communication, and project management skills
Preferred Experience
- Experience working within merchandising-led or product-driven organizations
- Familiarity with retail seasonal calendars and omnichannel execution
- Exposure to e-commerce and digital marketing ecosystems
- Experience supporting global or wholesale marketing functions
What Success Looks Like
- Clear, structured GTM briefs that enable aligned execution across teams
- Seamless seasonal execution across digital, retail, and channel touchpoints
- Strong cross-functional alignment across Product Marketing, Merchandising, E-commerce, and Creative
- Improved clarity, efficiency, and discipline in GTM planning and execution processes
Key Attributes
- Highly structured, detail-oriented operator
- Strong translator between product, creative, and channel execution
- Execution-focused with excellent project management discipline
- Calm, organized presence in fast-moving seasonal cycles
- Collaborative and systems-minded approach to marketing operations
- No ego, highly collaborative, and solutions-oriented mindset
We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.
Benefits + Perks
- Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
- Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
- Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
- Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
- Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.
Salary Range: $108,800.00 - $140,400.00
At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.
One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.
JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.
Skills
Marketing and SalesRetail Apparel and Fashion