Director - Store Communications - J.Crew Factory
10+ years
New York, NY
Full-time
Hybrid
1 month ago
About the role
Our Story
J.Crew gets you dressed every day, for every occasion.
Since 1983, we’ve been creating classics that feel familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view—it’s no wonder we’ve been in your closet for four decades and counting.
Today, we continue to do the classics our way, inspiring not only how you shop but how you define your personal style. Our commitment runs deeper than just making great clothes—we’re proud of our role in getting you dressed with confidence, character, and celebrating a distinctly American sensibility that makes us who we are.
Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.
The Role + Purpose
As Director, Store Communications for J.Crew Factory, you will lead the strategy and execution of communications for our Stores organization. Your work ensures store teams and associates receive clear, timely, and actionable information to support daily operations, product launches, promotions, customer experience priorities, selling initiatives, new hire onboarding, and key business initiatives.
This role partners closely with the SVP of Factory Stores and cross-functional Home Office teams to translate business priorities into communication that stores can quickly understand and execute. You will own the communication process and channels (including Zipline), improve how information is prioritized and delivered, and balance long-term communication strategy with fast-moving day-to-day needs.
Responsibilities
Communication Strategy
Day-to-Day Store Communication Execution
Training, Engagement + Recognition
Zipline + Communication Channel Ownership
Cross-Functional Partnership + Change Enablement
Leadership + Team Development
Qualifications
Required
Preferred
We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.
Benefits + Perks
Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.
Salary Range: $152,800.00 - $201,400.00
At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.
One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.
JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.
J.Crew gets you dressed every day, for every occasion.
Since 1983, we’ve been creating classics that feel familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view—it’s no wonder we’ve been in your closet for four decades and counting.
Today, we continue to do the classics our way, inspiring not only how you shop but how you define your personal style. Our commitment runs deeper than just making great clothes—we’re proud of our role in getting you dressed with confidence, character, and celebrating a distinctly American sensibility that makes us who we are.
Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.
The Role + Purpose
As Director, Store Communications for J.Crew Factory, you will lead the strategy and execution of communications for our Stores organization. Your work ensures store teams and associates receive clear, timely, and actionable information to support daily operations, product launches, promotions, customer experience priorities, selling initiatives, new hire onboarding, and key business initiatives.
This role partners closely with the SVP of Factory Stores and cross-functional Home Office teams to translate business priorities into communication that stores can quickly understand and execute. You will own the communication process and channels (including Zipline), improve how information is prioritized and delivered, and balance long-term communication strategy with fast-moving day-to-day needs.
Responsibilities
Communication Strategy
- Lead the store communications strategy for J.Crew Factory, aligned to business priorities and store needs
- Own communication governance, including intake, prioritization, editorial calendar, publishing cadence, and approval workflows
- Serve as the final quality check for store communications, ensuring messages are clear, accurate, timely, and actionable
- Establish communication standards (tone, templates, format, and messaging best practices) to drive consistency
Day-to-Day Store Communication Execution
- Oversee daily communications to stores across operations, product launches, promotions, selling, initiatives, onboarding, and brand priorities
- Partner with key business partners to support learning and development communications tied to sales-driving initiatives and new hire onboarding
- Help ensure selling tools, onboarding resources, and store communication materials meet the needs of J.Crew Factory stores and associates
- Lead the development and communication of sales contests and recognition programs that drive associate engagement and support business priorities
- Partner with field leadership and cross-functional teams to ensure contests, recognition programs, and engagement initiatives are aligned, well-communicated, and executed effectively in stores
- Translate cross-functional information into simple, store-ready communication and tools that support execution
- Own product knowledge within store communications and ensure updates reflect current product priorities and selling focus
- Partner with Marketing to manage store directives and with Store Operations to support operational excellence
- Communicate promotional changes and product allocation updates to stores with clarity and speed
- Partner with Design and Merchandising to build helpful tools, guides, and visual assets for stores
- Lead urgent and time-sensitive communications, including escalations and high-priority updates
Training, Engagement + Recognition
- Partner with key business partners to support learning and development communications tied to sales-driving initiatives and new hire onboarding
- Help ensure selling tools, onboarding resources, and store communication materials meet the needs of J.Crew Factory stores and associates
- Lead the development and communication of sales contests and recognition programs that drive associate engagement and support business priorities
- Partner with field leadership and cross-functional teams to ensure contests, recognition programs, and engagement initiatives are aligned, well-communicated, and executed effectively in stores
Zipline + Communication Channel Ownership
- Own the day-to-day effectiveness and strategy for Zipline as the primary store communication platform
- Manage content structure, publishing best practices, and channel organization to improve store usability and adoption
- Monitor communication volume and sequencing to ensure stores receive digestible, well-prioritized information
- Track engagement and communication effectiveness metrics to continuously improve delivery and adoption
Cross-Functional Partnership + Change Enablement
- Partner across Store Operations, Merchandising, Marketing, Visual, and other teams to align messaging
- Represent the voice of stores and associate’s in communication planning and rollout decisions
- Lead communication support for new tools, process changes, and strategic initiatives so stores understand what is changing and what action is needed
- Influence communication timing, content quality, and sequencing to improve execution at the store level
Leadership + Team Development
- Lead and develop the Store Communications team, setting high standards for writing, service, and execution
- Manage team priorities across daily communications and strategic projects
- Build scalable tools, processes, and SOPs to improve efficiency and consistency
- Manage external vendor relationships and budgets, as applicable
Qualifications
Required
- Bachelor’s degree
- 10+ years of experience in store communications, internal communications, store operations, or a related retail function
- Strong writing, editing, and communication skills, with the ability to tailor messaging for different audiences
- Strong cross-functional partnership and influencing skills across stores and Home Office teams
- Experience building communication processes/governance that improve clarity and execution
- Strong project management and prioritization skills in a fast-paced environment
- Experience supporting executive-level and high-visibility business communications
- Proficiency in Adobe InDesign, Adobe Photoshop, and Microsoft Office
Preferred
- Experience with Zipline (platform ownership, content strategy, or administration)
- Specialty retail and/or apparel retail experience
- Background in both communications and store operations
- Experience with change management or store-facing operational rollouts
- Experience supporting store leadership meetings, town halls, or large-scale store events
We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.
Benefits + Perks
- Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
- Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
- Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
- Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
- Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.
Salary Range: $152,800.00 - $201,400.00
At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.
One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.
JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.
Skills
Sales and business developmentRetail Apparel and Fashion