Director, Digital Marketing (Paid Search)
10+ years
Greater Minneapolis-St. Paul Area
Full-time
Onsite
1 month ago
About the role
OUR FIRM
Hogan & Associates Executive Search is a retained search firm based in Minneapolis specializing in global executive and senior-level searches. Known for building effective leadership teams, we assist organizations in addressing critical talent and market challenges. Our clients value our deep expertise in various business sectors, functional roles, and talent market dynamics. We provide tailored recruitment services, delivering strategic counsel and market insights during every stage of the search process to ensure optimal outcomes.
ROLE DESCIPTION
Our Client, Uline is seeking a Director of Digital Marketing (Paid Search) to lead and scale one of the company’s most critical growth channels. This role owns a multi-million-dollar paid search program and drives performance across a vast, high-intent product catalog.
You will operate at the intersection of strategy, execution, and leadership—optimizing acquisition, advancing digital merchandising, and unlocking new growth opportunities across thousands of SKUs. This is a high-impact leadership role for a data-driven operator who thrives in a fast-paced, results-oriented environment.
WHY ULINE
• Industry leader: North America’s top distributor of shipping, industrial, and packaging materials
• Scale: 9,800+ employees, 14 locations, and a rapidly growing digital business
• Impact: Paid Search is a core revenue engine, not a support function
• Ownership: High visibility and direct influence on business performance
In addition, the Director, Digital Marketing – Paid Search will also be responsible for the following:
MAJOR RESPONSIBILITIES
Strategic Leadership & Growth
• Own and evolve Uline’s Paid Search strategy across Google, Microsoft, and emerging platforms, driving measurable revenue growth and customer acquisition.
• Translate business priorities into full-funnel acquisition strategies, balancing demand capture with scalable growth initiatives.
• Identify and unlock new opportunities through audience segmentation, automation, bid strategy innovation, and channel expansion.
Performance & Budget Ownership
• Manage and optimize a significant multi-million-dollar media budget, delivering best-in-class ROAS, CAC, and revenue growth.
• Establish a culture of test-and-learn experimentation, continuously improving campaign performance and efficiency.
• Balance cost of acquisition vs. customer lifetime value, ensuring sustainable, profitable growth.
Digital Merchandising & Conversion Optimization
• Lead digital merchandising strategy to enhance product visibility, discoverability, and conversion across uline.com.
• Partner across teams to ensure product data accuracy, completeness, and optimization across all digital touchpoints.
• Leverage customer, product, and behavioral data to improve site search, navigation, and conversion funnels.
Team Leadership & Development
• Lead, mentor, and grow a high-performing team of Digital Marketing Managers and Campaign Managers.
• Build a culture of accountability, innovation, and continuous improvement.
• Develop future leaders while maintaining a hands-on understanding of campaign execution and performance drivers.
Cross-Functional Influence
• Partner closely with Catalog, Merchandising, and Advertising teams to optimize Uline’s multi-channel marketing ecosystem.
• Serve as the primary relationship lead with Google and Microsoft, influencing roadmap, beta adoption, and strategic direction.
• Collaborate with Analytics to ensure consistent reporting, attribution clarity, and actionable insights.
• Contribute to broader departmental strategy, aligning Paid Search with enterprise-wide marketing objectives.
EDUCATION AND EXPERIENCE
• Bachelor’s degree (MBA preferred)
• 10+ years of Paid Search / SEM experience
• Experience managing large budgets ($10M+)
• Strong leadership and analytical skills
• Expertise in Google Ads, Microsoft Ads, Skai, and analytics platforms
Hogan & Associates Executive Search is a retained search firm based in Minneapolis specializing in global executive and senior-level searches. Known for building effective leadership teams, we assist organizations in addressing critical talent and market challenges. Our clients value our deep expertise in various business sectors, functional roles, and talent market dynamics. We provide tailored recruitment services, delivering strategic counsel and market insights during every stage of the search process to ensure optimal outcomes.
ROLE DESCIPTION
Our Client, Uline is seeking a Director of Digital Marketing (Paid Search) to lead and scale one of the company’s most critical growth channels. This role owns a multi-million-dollar paid search program and drives performance across a vast, high-intent product catalog.
You will operate at the intersection of strategy, execution, and leadership—optimizing acquisition, advancing digital merchandising, and unlocking new growth opportunities across thousands of SKUs. This is a high-impact leadership role for a data-driven operator who thrives in a fast-paced, results-oriented environment.
WHY ULINE
• Industry leader: North America’s top distributor of shipping, industrial, and packaging materials
• Scale: 9,800+ employees, 14 locations, and a rapidly growing digital business
• Impact: Paid Search is a core revenue engine, not a support function
• Ownership: High visibility and direct influence on business performance
In addition, the Director, Digital Marketing – Paid Search will also be responsible for the following:
MAJOR RESPONSIBILITIES
Strategic Leadership & Growth
• Own and evolve Uline’s Paid Search strategy across Google, Microsoft, and emerging platforms, driving measurable revenue growth and customer acquisition.
• Translate business priorities into full-funnel acquisition strategies, balancing demand capture with scalable growth initiatives.
• Identify and unlock new opportunities through audience segmentation, automation, bid strategy innovation, and channel expansion.
Performance & Budget Ownership
• Manage and optimize a significant multi-million-dollar media budget, delivering best-in-class ROAS, CAC, and revenue growth.
• Establish a culture of test-and-learn experimentation, continuously improving campaign performance and efficiency.
• Balance cost of acquisition vs. customer lifetime value, ensuring sustainable, profitable growth.
Digital Merchandising & Conversion Optimization
• Lead digital merchandising strategy to enhance product visibility, discoverability, and conversion across uline.com.
• Partner across teams to ensure product data accuracy, completeness, and optimization across all digital touchpoints.
• Leverage customer, product, and behavioral data to improve site search, navigation, and conversion funnels.
Team Leadership & Development
• Lead, mentor, and grow a high-performing team of Digital Marketing Managers and Campaign Managers.
• Build a culture of accountability, innovation, and continuous improvement.
• Develop future leaders while maintaining a hands-on understanding of campaign execution and performance drivers.
Cross-Functional Influence
• Partner closely with Catalog, Merchandising, and Advertising teams to optimize Uline’s multi-channel marketing ecosystem.
• Serve as the primary relationship lead with Google and Microsoft, influencing roadmap, beta adoption, and strategic direction.
• Collaborate with Analytics to ensure consistent reporting, attribution clarity, and actionable insights.
• Contribute to broader departmental strategy, aligning Paid Search with enterprise-wide marketing objectives.
EDUCATION AND EXPERIENCE
• Bachelor’s degree (MBA preferred)
• 10+ years of Paid Search / SEM experience
• Experience managing large budgets ($10M+)
• Strong leadership and analytical skills
• Expertise in Google Ads, Microsoft Ads, Skai, and analytics platforms
Skills
Staffing and RecruitingMarketing and Sales