

Industry: Computers and Electronics Manufacturing
Company Size: 51-200 employees

Hisense USA

Savvy Admin PROD

**Overview**

We seek a hands-on, results-driven channel marketing leader passionate about driving sell-through in big-box and specialty retail for consumer electronics and home appliances. This high-impact individual contributor role owns the strategy, development, and flawless execution of channel-specific marketing programs for our consumer electronic and home appliance products across national enterprise accounts.

This role partners closely with sales, product marketing, and retail operations teams to translate brand and product objectives into compelling, revenue-driving in-store and online experiences while meeting aggressive ROI, timing, and performance targets.

**Key Responsibilities**

- Lead end-to-end channel marketing programs from concept through execution for new product launches, promotions, resets, and seasonal initiatives.

- Develop and implement channel-specific strategies, including co-op/MDF funding, promotions, in-store activations, digital campaigns, and retailer-specific assets that drive awareness, consideration, and velocity.

- Build and maintain strong relationships with key enterprise retail partners (e.g., Best Buy, Walmart, Amazon, Costco) and their marketing, merchandising, and e-commerce teams.

- Negotiate and manage joint marketing funds, co-branded campaigns, and promotional calendars with retail partners.

- Collaborate with internal creative, product, and sales teams to create tailored marketing toolkits, signage, digital assets, demos, and training materials for retail channels.

- Own channel marketing budgets, timelines, and performance metrics; deliver actionable ROI analysis and insights to optimize spend and impact.

- Conduct competitive benchmarking, retailer performance audits, and market analysis; provide recommendations to improve share, sell-through, and category positioning.

- Partner with sales to develop incentive programs, spiffs, and training to motivate retail associates and drive product advocacy at point of sale.

**Experience Required**

- 6 – 8 years of progressive channel marketing, trade marketing, or retail account marketing experience (consumer electronics and/or home appliance category experience, especially with TV/audio/soundbars or kitchen appliances, is a strong plus but not required).

- Proven track record working directly with big-box/enterprise retailers, understanding their marketing processes, co-op/MDF guidelines, promotional calendars, and how to influence in-store and online execution.

- Deep knowledge of channel marketing best practices: promotions, incentives, digital integration, in-store merchandising support, ROI measurement, and sell-through drivers.

- Hands-on experience managing marketing budgets, negotiating joint funds, and executing nationwide programs.

- Strong understanding of consumer electronics retail dynamics: product positioning, demo experiences, traffic flow, competitive landscape, and theft prevention considerations.

- Exceptional project management skills — this role hits deadlines and performance targets without excuses.

- Willingness to travel (retailer meetings, store checks, trade shows, product launches, HQ visits).

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.

Sr Manager, Channel Marketing

**Position Overview**

Hisense USA is seeking a highly strategic, commercially driven, and consumer-centric Senior Director, Product Marketing to lead product marketing across multiple business categories, including Home Entertainment (TV, Laser TV, Audio), Home Appliances, and HVAC.

This leadership role will be responsible for driving end-to-end product marketing strategy, portfolio positioning, go-to-market planning, messaging, launch execution, and category growth across North America.

The Senior Director will serve as a critical bridge between product management, sales, retail marketing, ecommerce, brand marketing, consumer insights, and global headquarters to ensure market-leading positioning and successful commercialization of products.

The ideal candidate brings a strong blend of consumer electronics experience, category leadership, retail understanding, and cross-functional influence, with a proven ability to translate technical product capabilities into compelling consumer value propositions.

**Key Responsibilities**

Product Marketing Leadership

- Lead and scale product marketing strategy across Hisense USA’s core categories:

- Home Entertainment (TV, Laser TV, Audio)

- Home Appliances

- HVAC / Air Solutions

- Develop annual and long-range category marketing plans aligned with business growth objectives.

- Define category positioning, segmentation, and value proposition frameworks across the product portfolio.

- Partner closely with executive leadership to shape product roadmap priorities and commercialization strategies.

- Build a consumer-first product storytelling framework that strengthens differentiation versus competitors.

Go-to-Market Strategy & Product Launches

- Own end-to-end go-to-market planning for new product introductions and category expansions.

- Develop launch frameworks that align sales, retail, ecommerce, PR, media, and brand activation.

- Create integrated launch strategies across:

- Retail channels

- Ecommerce marketplaces

- Direct-to-consumer initiatives

- Dealer/distributor networks

- Ensure launch readiness across merchandising assets, training materials, product content, and retail enablement.

- Drive post-launch performance analysis and optimization.

Consumer & Market Insights

- Translate consumer insights, category trends, and competitive intelligence into actionable product marketing strategies.

- Analyze category performance, pricing dynamics, market share trends, and purchase behavior.

- Partner with research and analytics teams to uncover unmet consumer needs.

- Use data to identify whitespace opportunities and category expansion potential.

- Monitor competitor positioning, messaging, promotions, and retail execution.

Messaging & Positioning

- Develop clear and differentiated messaging architecture for products and categories.

- Understand and implement digital marketing strategies for content optimization

- Create value propositions that simplify technical specifications into consumer benefits.

- Lead product naming, positioning, claims strategy, and communication hierarchy.

- Ensure consistent messaging across:

- Retail listings

- Product pages

- Sales materials

- Packaging

- Training assets

- Digital marketing

Cross-Functional Leadership

- Collaborate closely with:

- Product Management

- Sales

- Ecommerce

- Retail Marketing

- Brand Marketing

- Consumer Insights

- Creative Teams

- Global Headquarters

- Influence product strategy based on market demand and commercialization needs.

- Serve as the voice of the customer and market internally.

- Align cross-functional stakeholders around launch priorities and messaging frameworks.

Retail & Channel Marketing Partnership

- Support retail account strategies with category-specific messaging and positioning.

- Develop retailer-specific product narratives for key accounts, with emphasis on content optimized for SEO/GEO

- Partner with channel marketing teams to optimize merchandising and shelf presence.

- Support key customer presentations and strategic retail planning.

- Ensure category marketing aligns with retailer needs and shopping behavior.

Team Leadership & Organizational Development

- Build, mentor, and lead a high-performing product marketing team.

- Foster a culture of accountability, innovation, collaboration, and speed.

- Establish clear performance expectations and development pathways.

- Scale processes and frameworks to support business growth.

- Influence and collaborate effectively across matrixed organizations.

- Performance Measurement & Business Impact

- Define KPIs to evaluate product marketing effectiveness.

- Measure launch performance, conversion metrics, market share, and retail success.

- Use analytics to optimize positioning and campaign performance.

- Drive revenue growth through stronger product-market fit and messaging.

**Qualifications**

Required:

- Bachelor’s degree in Marketing, Business, Communications, Engineering, or related field.

- 10–15+ years of progressive experience in product marketing, category marketing, or go-to-market leadership.

- 5+ years of leadership experience managing teams and cross-functional initiatives.

- Strong experience within one or more of the following industries:

- Consumer Electronics

- Home Appliances

- HVAC

- Connected Home Technology

- Durable Goods

- Proven success launching products through major retail channels.

- Deep understanding of omnichannel commerce and retail ecosystems.

- Strong strategic thinking and analytical capabilities.

- Demonstrated success influencing senior stakeholders.

- Experience managing multiple product categories simultaneously.

- Excellent presentation, storytelling, and communication skills.

**Preferred**

- MBA or advanced degree preferred.

- Experience working within a global or matrixed organization.

- Familiarity with North American retail landscape.

- Experience with retailers such as:

- Best Buy

- Walmart

- Amazon

- Costco

- Lowe’s

- Home Depot

- Experience supporting high-growth or challenger brands.

- Experience with category planning and portfolio strategy.

**Core Competencies**

- Strategic Product Marketing

- Digital Marketing, especially SEO/GEO optimization

- Consumer Insights & Market Intelligence

- Retail & Ecommerce Expertise

- Commercialization & Go-to-Market Planning

- Category Management

- Cross-Functional Leadership

- Executive Communication

- Team Development

- Analytical Problem Solving

- Competitive Positioning

- Consumer Storytelling

- Portfolio Strategy

**Periodic Travel Required For**

- Retail meetings

- Trade shows

- Industry events

- Global headquarters collaboration

- Customer presentations

- Estimated travel: 15–25%

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.

Senior Director, Product Marketing

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