Marketing Associate
New York, NY
Full-time
Onsite
1 month ago
About the role
Opportunity Marketing Manager, Marketing Director - Sr. Director of Marketing
Position Summary
The Marketing Associate for NYCO will assist with coordination and managing the development, production, and implementation of all marketing tactics, strategies and related projects associated with the property’s revenue and marketing objectives. Centrally focused on our high-profile New York City portfolio, this role requires an understanding of the unique NYC market landscape to drive visibility and domestic/international conversion.
This role supports a team of Marketing Directors and Marketing Managers in developing annual marketing plans to achieve both short and long-term revenue and marketing objectives while partnering closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies tailored to the hyper-competitive Manhattan and outer-borough markets. Oversees coordination of all internal and external communications through digital presence, including but not limited to property websites, third-party channels, and social media while maintaining brand integrity.
This position reports directly to Echelon Senior Marketing Director.
Potential Career Path
Marketing Manager - Marketing Director - Sr. Director of Marketing
Essential Job Functions Include
Strategic Planning & Management:
Marketing Execution
Content & Asset Management
Events & Partnerships
Public Relations
Required Education & Experience
Technical Skills
Core Competencies
Work Requirements
Industry Knowledge
HHM Benefits And Perks
Work Environment and Context
Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching.
Practice safe work habits to ensure safety.
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It
Position Summary
The Marketing Associate for NYCO will assist with coordination and managing the development, production, and implementation of all marketing tactics, strategies and related projects associated with the property’s revenue and marketing objectives. Centrally focused on our high-profile New York City portfolio, this role requires an understanding of the unique NYC market landscape to drive visibility and domestic/international conversion.
This role supports a team of Marketing Directors and Marketing Managers in developing annual marketing plans to achieve both short and long-term revenue and marketing objectives while partnering closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies tailored to the hyper-competitive Manhattan and outer-borough markets. Oversees coordination of all internal and external communications through digital presence, including but not limited to property websites, third-party channels, and social media while maintaining brand integrity.
This position reports directly to Echelon Senior Marketing Director.
Potential Career Path
Marketing Manager - Marketing Director - Sr. Director of Marketing
Essential Job Functions Include
Strategic Planning & Management:
- Collaborate with Marketing Directors to develop marketing strategies, plans, and budgets aligned with business priorities
- Manage cluster marketing strategies when applicable
- Aid repositioning efforts with Area Team, GM, and hotel executive team
- Monitor and evaluate campaign performance using relevant reporting tools
- Track and analyze marketing spend to ensure alignment with goals and maximize ROI
Marketing Execution
- Support execution of marketing initiatives, creative briefs, and collateral production
- Assist hotel teams with marketing material production and distribution
- Plan and organize presentations and maintain editorial calendars
- Manage photo galleries, design templates, and hotel collateral per Marketing Directors' priorities
Content & Asset Management
- Partner with social media agency to gather video and content
- Collaborate on hotel photoshoots, managing logistics and digital asset library
- Manage content distribution across various channels
Events & Partnerships
- Assist in overseeing monthly events planning and onsite management
- Foster partnerships and communicate special offers
- Research innovative programming and packages
- Champion EarthView eco-friendly program
Public Relations
- Support PR strategy development, maintaining editorial calendar and pitch angles
- Collaborate with PR agencies or manage PR messaging directly
- Gather timely information from on-property teams for PR needs
- Support Corporate DOSM with deadline-driven deliverables
- Lead on-property media and brand partnership tours, as needed
- Maintain organized records of all contracts and agreements
Required Education & Experience
- Position must be located in NYC
- Candidate must be willing to be onsite at a few different hotel locations
- Minimal travel within the U.S.for hotel activations, events, and photo shoots
- Flexible schedule including occasional nights and weekends to assist with events
- Demonstrated commitment to exceeding expectations
Technical Skills
- Proficient in basic graphic design software such as Canva
- Strong Excel and PowerPoint skills for reporting and analytics
- Proficient in social media and content creation
Core Competencies
- Excellence in written and verbal communication
- Strong organizational and planning abilities
- Detail-oriented with project management skills
- Creative and passionate about branding, marketing, and events
- Strong interpersonal skills with ability to work both independently and in teams
Work Requirements
- Minimal travel within the U.S.for hotel activations, events, and photo shoots
- Flexible schedule including occasional nights and weekends to assist with events
- Demonstrated commitment to exceeding expectations
Industry Knowledge
- Understanding of hospitality/travel industry and marketing solutions preferred
HHM Benefits And Perks
- Competitive wages for full time and part time opportunities
- Medical, Dental and Vision Health Insurance
- Paid Time Off
- 401k Company Match
- Travel Discounts
- Commuter Transit and Commuter Parking Benefits
- Employee Assistance and Wellness Program
- Educational/Professional Development
- Referral Bonus Program
Work Environment and Context
Requires sitting, typing, speaking on the phone and standing for extended periods, walking, pushing, lifting up to 20 pounds, bending and reaching, stooping, kneeling, or crouching.
Practice safe work habits to ensure safety.
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It
Skills
Marketing and SalesHospitality