Marketing Manager
6 - 10 years
New York City Metropolitan Area
Full-time
Onsite
1 month ago
About the role
Manager / Senior Manager, B2B GTM & Revenue Marketing
Full-Time | Senior Individual Contributor | Reports to Executive Leadership
Shape the Future of Health Innovation
We are partnering with a stealth‑stage, high‑growth organization in the health innovation sector to hire a talented Manager / Senior Manager, B2B GTM & Revenue Marketing .
Our client is preparing for a significant product launch and is looking for a strategic, hands-on marketer who excels at translating complex offerings into clear go‑to‑market execution, buyer engagement, and measurable pipeline growth.
This role is ideal for a marketer who wants ownership, influence, and the opportunity to build a GTM engine from the ground up in a fast-growing environment.
The Role
You will work closely with senior leadership to manage end-to-end go-to-market programs across pre-launch, launch, and growth phases. You’ll translate strategy into demand generation campaigns, lifecycle marketing, positioning, messaging, and sales enablement that drives revenue impact.
Key Responsibilities:
About You:
Why This Opportunity Stands Out:
Hybrid – Manhattan, NYC (Mon-Thurs onsite, Fri WFH)
Interested in Learning More?
BioTalent is managing this search on behalf of our client.
If you are a B2B marketer looking for a high-impact role with significant influence and visibility, we would welcome a conversation.
Full-Time | Senior Individual Contributor | Reports to Executive Leadership
Shape the Future of Health Innovation
We are partnering with a stealth‑stage, high‑growth organization in the health innovation sector to hire a talented Manager / Senior Manager, B2B GTM & Revenue Marketing .
Our client is preparing for a significant product launch and is looking for a strategic, hands-on marketer who excels at translating complex offerings into clear go‑to‑market execution, buyer engagement, and measurable pipeline growth.
This role is ideal for a marketer who wants ownership, influence, and the opportunity to build a GTM engine from the ground up in a fast-growing environment.
The Role
You will work closely with senior leadership to manage end-to-end go-to-market programs across pre-launch, launch, and growth phases. You’ll translate strategy into demand generation campaigns, lifecycle marketing, positioning, messaging, and sales enablement that drives revenue impact.
Key Responsibilities:
- Execute GTM programs for an upcoming product launch
- Translate strategy into campaigns, workflows, buyer journeys, and execution milestones
- Build and optimize HubSpot systems including lifecycle stages, lead scoring, segmentation, and dashboards
- Develop compelling product marketing assets such as positioning, core messaging, FAQs, one-pagers, and pitch decks
- Create sales enablement tools that help convert interest into meetings and opportunities
- Lead demand generation efforts including nurture flows, ABM programs, webinars, and event follow-up
- Partner with leadership and agencies across paid, earned, and owned channels to align on pipeline goals
About You:
- 7–10+ years inB2B GTM marketing , demand generation, product marketing, or revenue marketing
- Strong hands-on experience with HubSpot (workflows, segmentation, scoring, reporting)
- Proven ability to market complex, high-consideration, or multi-stakeholder B2B offerings
- Excellent project management and communication skills
- Comfortable operating autonomously within a fast-paced, agile environment
- Bonus: experience in healthcare, life sciences, data/insights, membership-based businesses, events, or workspace companies
Why This Opportunity Stands Out:
- High-impact ownership of a major product launch
- Close collaboration with senior leadership
- Ability to shape and build the GTM infrastructure
- Mission-aligned organization focused on innovation and meaningful impact
Hybrid – Manhattan, NYC (Mon-Thurs onsite, Fri WFH)
Interested in Learning More?
BioTalent is managing this search on behalf of our client.
If you are a B2B marketer looking for a high-impact role with significant influence and visibility, we would welcome a conversation.
Skills
Marketing and Sales