Marketing and Digital Content Specialist
6 - 10 years
Latham, NY
Full-time
Hybrid
1 month ago
About the role
Marketing & Digital Content Specialist
We're working with a premier residential real estate innovator and property technology (PropTech) startup on this exciting opportunity.
Are you a creative storyteller who thrives at the intersection of brand building and digital engagement? We are looking for a proactive specialist to bridge the gap between traditional real estate marketing and cutting-edge tech innovation, leveraging tools like Canva and advanced social analytics to drive growth across multiple high-profile brands.
The Role
What You'll Need
What's On Offer
Apply via Haystack today!
We're working with a premier residential real estate innovator and property technology (PropTech) startup on this exciting opportunity.
Are you a creative storyteller who thrives at the intersection of brand building and digital engagement? We are looking for a proactive specialist to bridge the gap between traditional real estate marketing and cutting-edge tech innovation, leveraging tools like Canva and advanced social analytics to drive growth across multiple high-profile brands.
The Role
- Lead multi-channel social media strategies across Facebook, Instagram, LinkedIn, and YouTube to amplify brand visibility for both established properties and a growing tech startup.
- Spearhead online reputation management by monitoring and responding to reviews on Google and specialized rental platforms to maintain a 5-star digital footprint.
- Create high-impact digital content and promotional materials using Canva, ensuring brand consistency across websites, listing platforms like Zillow, and marketing collateral.
- Coordinate logistics and digital outreach for industry trade shows, conferences, and resident engagement events to foster community and industry authority.
- Drive data-backed decisions by tracking KPIs, social engagement metrics, and lead volume through monthly performance reports and optimization recommendations.
What You'll Need
- 3-5+ years of professional experience in Marketing, Communications, or Social Media Management with a proven track record of managing multiple brands.
- Expertise in social media management tools (Hootsuite, Buffer) and design platforms (Canva) to produce professional-grade digital assets.
- Strong technical proficiency in managing digital listings on platforms like Zillow and familiarity with CRM systems or marketing automation tools.
- Excellent copywriting and communication skills, with a talent for professional community engagement and reputation management.
- Bachelor’s degree in Marketing, Digital Media, or a related field is highly preferred, as is experience within the PropTech or hospitality sectors.
What's On Offer
- Competitive compensation: $26 - $32 per hour with a comprehensive benefits package.
- Future-focused culture: 401(k) with company match and medical, dental, and vision insurance.
- Work-life balance: Generous Paid Time Off (PTO) and paid company holidays.
- Growth environment: The chance to support both a stable real estate leader and a disruptive tech startup simultaneously.
Apply via Haystack today!
Skills
Technology, Information and Internet