Who We Are Halfday was founded in 2021 to reimagine the functional beverage category. Inspired by our co-founder’s personal battle with digestive illnesses, we set out to make digestive health more approachable by bringing prebiotic fiber to iced tea. We believe functional doesn’t have to mean clinical; it can be delicious, craveable, and part of everyday life! Built on grit, strong partnerships, and long-term thinking, Halfday is scaling with a focus on disciplined execution and durable growth. Job Summary Reporting to the VP of Finance , the Senior Accountant will lead the day-to-day accounting operations at Halfday. This role will own the monthly close process, maintain accurate accounting records, manage AP/AR, and build the internal controls and processes needed to support a growing, inventory-driven CPG business. This is a hands-on role and a key hire for the company. You’ll be responsible for coordinating accounting work with a third-party provider, partnering closely with Operations and Finance, and ensuring our financial reporting is accurate, timely, and scalable. Key Responsibilities Month-End Close & Financial Accuracy
Own the full monthly accounting close process, including journal entries, accruals, reconciliations, and variance analysis.
Maintain the general ledger in QuickBooks Online , ensuring accuracy and GAAP compliance.
Manage A/P workflows: invoice intake, coding, approvals, and payment scheduling.
Oversee cash management, including weekly cash reconciliations and cash forecasting inputs.
Manage A/R, deductions, and chargebacks, including reconciliation through Vividly (trade management spend system).
Ensure proper clearing of unapplied cash, vendor deposits, and deductions.
Inventory & COGS Accounting
Lead the month-end inventory valuation process, including the reconciliation of third-party warehouse reports to the sub-ledger and the recording of necessary adjustments for shrinkage, damage, or expiration.
Maintain clean SKU setup, including BOM (Bill of Materials) maintenance and reserves for obsolete inventory (E&O).
Track and account for "landed costs" (freight, duties, and handling) to ensure accurate margin reporting.
Payroll, Expenses & Equity
Review and post payroll and payroll accruals.
Oversee expense coding, follow-ups, and monthly reconciliation.
Manage reimbursements and ensure employee compliance with expense policies.
Systems & Process Ownership
Act as the primary administrator for accounting software (QuickBooks, Cin7, Ramp, etc.).
Lead the year-end tax preparation process and serve as the primary point of contact for external CPA firms.
Create and maintain close checklists, accounting calendars, and standard operating procedures (SOPs).
Qualifications Experience
5–8+ years of accounting experience (Public accounting/Big 4 experience is a plus ).
Experience in CPG, beverage, or manufacturing is required (must understand inventory accounting ).
Prior experience owning the month-end close end-to-end.
Experience with customer chargebacks (e.g., UNFI, KeHE, Whole Foods ) and trade spend.
Bonus : Collaboration with third party accounting team for monthly reconciliation.
Technical Skills
Expert knowledge of GAAP and accrual accounting.
Deep understanding of Inventory & COGS (Weighting, FIFO, or Average Costing ).
Proficiency with QuickBooks Online and Cin7 (or similar ERP ).
Advanced Excel skills (Pivot Tables, VLOOKUP/XLOOKUP, Data Modeling ).
Traits & Working Style
Detail-Oriented: You find the $0.01 discrepancy and fix it.
Startup Ready: You are comfortable operating autonomously in a fast-moving environment.
The "Builder": You enjoy creating structure, documentation, and processes where none exist.
Salary Range: $90k to $120k depending on experience level.
Skills
Food and Beverage ServicesAccounting/AuditingTechnology, Information and Internet