Regional Director of Sales
Plymouth, MN
$120k/year
Full-time
Onsite
1 month ago
About the role
Regional Director of Sales
Great Lakes Management | Full-Time | Exempt | Travel Required
Location: Regional role supporting multiple communities in MN
About the Role
Great Lakes Management is seeking a dynamic Regional Director of Sales to lead and support sales performance across a portfolio of senior living communities. This role provides hands-on coaching, drives occupancy growth, strengthens sales processes, and develops high-performing sales teams aligned with GLM’s mission and service standards.
Key Responsibilities
Qualifications
Benefits & Compensation
Why Join GLM
At Great Lakes Management, you’ll help shape sales success across communities, support talented teams, and make a meaningful impact for residents and families everyday.
Great Lakes Management | Full-Time | Exempt | Travel Required
Location: Regional role supporting multiple communities in MN
About the Role
Great Lakes Management is seeking a dynamic Regional Director of Sales to lead and support sales performance across a portfolio of senior living communities. This role provides hands-on coaching, drives occupancy growth, strengthens sales processes, and develops high-performing sales teams aligned with GLM’s mission and service standards.
Key Responsibilities
- Lead, mentor, and support Sales Directors across assigned communities
- Drive occupancy growth by coaching on lead management, tours, follow-up, outreach, and conversion strategies
- Monitor KPIs including inquiries, tours, conversions, CRM activity, occupancy, and revenue trends
- Conduct regular on-site visits to evaluate sales processes, team performance, and brand standards
- Partner with Executive Directors, RDOs, and marketing to ensure aligned sales execution
- Develop and deliver sales training, onboarding, and performance improvement plans
- Support community-level events, outreach, and referral-partner relationship building
- Analyze market data, competitor trends, and community positioning
- Assist with hiring, mentoring, and onboarding new Sales Directors
- Ensure CRM accuracy and pipeline management across all locations
Qualifications
- 3+ years of senior living sales leadership experience (multi-site preferred)
- Proven success in occupancy growth and sales team mentorship
- Strong understanding of CRM systems and sales processes
- Excellent communication, coaching, and relationship-building skills
- Ability to travel regularly to communities within the region
- Passion for serving seniors and supporting high-performing teams
Benefits & Compensation
- Full benefits package including
- 401(k) with company match
- medical, dental, and vision
- PTO, Paid Holidays, Mileage Reimbursement
- Opportunity to work with a collaborative and mission-driven leadership team
- $120,000 per year + performance bonus
Why Join GLM
At Great Lakes Management, you’ll help shape sales success across communities, support talented teams, and make a meaningful impact for residents and families everyday.
Skills
Non-profit OrganizationsSales and business development