Content Marketing Strategist
6 - 10 years
Knoxville, TN
$75k - $95k/year
Full-time
Remote
1 month ago
About the role
Go Maverick Group has a client who is seeking a highly organized and execution-focused Content Marketing Strategist to support day-to-day marketing programs across a dynamic portfolio of industry-leading brands focused on premium, specialized batteries, chargers, and audio components for automotive, marine, and commercial markets, often targeting high-performance applications. Their target market are those people who enjoy high-end, lifestyle brands, especially in the automotive space.
This role is ideal for a detail-oriented marketer who thrives in a fast-paced, multi-brand environment and enjoys managing multiple initiatives across digital channels, customer communications, and eCommerce platforms. The position plays a key role in supporting demand generation, brand consistency, and digital growth across our client's diverse product and industry verticals.
The Content Marketing Strategist will take a hands-on approach in executing social media, website updates, email marketing, and eCommerce initiatives—working cross-functionally with Marketing, Sales, Product, and external partners to ensure cohesive, high-quality brand execution across all brands.
Key Responsibilities:
Digital & Website Management
Social Media & Content Execution
Email Marketing & Campaign Support
eCommerce & Digital Sales Support
Marketing Operations & Coordination
Requirements
Required:
Success Metrics
Benefits
If you are looking to join a a fast-growing organization where your contributions directly impact multiple industry-leading brands, this is the opportunity for you. . This is a newly created role offering a competitive salary, performance bonus eligibility, generous PTO, comprehensive benefits, a 401k, and more. This position is fully remote, but does require a willingness to work within the Eastern Standard Time Zone hours.
This role is ideal for a detail-oriented marketer who thrives in a fast-paced, multi-brand environment and enjoys managing multiple initiatives across digital channels, customer communications, and eCommerce platforms. The position plays a key role in supporting demand generation, brand consistency, and digital growth across our client's diverse product and industry verticals.
The Content Marketing Strategist will take a hands-on approach in executing social media, website updates, email marketing, and eCommerce initiatives—working cross-functionally with Marketing, Sales, Product, and external partners to ensure cohesive, high-quality brand execution across all brands.
Key Responsibilities:
Digital & Website Management
- Assist in updating multiple brand websites, including product pages, landing pages, and content updates while ensuring SEO best practices
- Coordinate website content updates with Product, Sales, and Engineering teams across all brands
- Monitor website performance metrics (traffic, engagement, lead activity) and support reporting and optimization efforts
Social Media & Content Execution
- Execute social media posting schedules across B2B and DTC platforms
- Coordinate website content updates with Product, Sales, and Engineering teams across all brands
- Monitor website performance metrics (traffic, engagement, lead activity) and support reporting and optimization efforts.
- Create and maintain a content calendar
- Identify and manage influencer relationships
Email Marketing & Campaign Support
- Execute social media posting schedules and any other relevant platforms for multiple brands
- Assist in managing trade shows
- Develop and publish product, application, and company content aligned with each brand's identity and guidelines
- Support newsletters, product announcements, promotions, and customer communications
- Maintain email lists, segment audiences, and ensure data hygiene
eCommerce & Digital Sales Support
- Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination across multiple platforms
- Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations
- Help monitor eCommerce performance and customer behavior trends
Marketing Operations & Coordination
- Manage marketing calendars, timelines, and project tracking to ensure on-time execution
- Coordinate with external vendors, agencies, and internal stakeholders as needed
- Maintain marketing assets, templates, and documentation
- Support trade shows, promotions, and special initiatives as assigned
Requirements
Required:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 5-7 years of marketing, communications, or digital marketing experience
- Hands-on experience with social media, email marketing, and website content management
- Strong organizational skills with the ability to manage multiple brand projects simultaneously
- Excellent written and verbal communication skills
- High attention to detail and follow-through
- Current professional portfolio required
- Experience in B2B & B2C manufacturing, mobile electronics, automotive, marine, or technical markets
- Familiarity with CMS platforms (WordPress, Shopify, or similar)
- Experience with marketing automation tools (HubSpot preferred)
- Basic understanding of SEO, analytics (GA4), and eCommerce fundamentals
Success Metrics
- Timely and accurate execution of marketing campaigns
- Website content accuracy and freshness
- Email engagement and list growth
- Social media consistency and engagement growth
- Strong internal collaboration and reliability
Benefits
If you are looking to join a a fast-growing organization where your contributions directly impact multiple industry-leading brands, this is the opportunity for you. . This is a newly created role offering a competitive salary, performance bonus eligibility, generous PTO, comprehensive benefits, a 401k, and more. This position is fully remote, but does require a willingness to work within the Eastern Standard Time Zone hours.
Skills
MarketingIT Services and IT Consulting