Eternal Jewelry is a fine and custom jewelry brand crafting timeless pieces for modern wearers. With roots in both traditional craftsmanship and cutting-edge design, we specialize in high-end gold and diamond jewelry natural and lab-grown—for both men and women.

From custom engagement rings and permanent jewelry to bold, statement-pieces, Eternal Jewelry merges elegance with edge. We cater to individual clients, retailers, and creatives looking to launch their own private label lines, offering end-to-end production including design, CAD, sourcing, and manufacturing through our factory in Surat, India and Dubai.

Whether you’re commemorating a milestone or building a brand, we’re your full-service jewelry partner.

B2B & B2C | Custom Jewelry | Lab & Natural Diamonds | Private Label Production

Industry: Wholesale Luxury Goods and Jewelry
Company Size: 2-10 employees

ETERNAL Jewelry

Savvy Admin PROD

**Job Overview **

Eternal Jewelry is a fast-growing ecommerce jewelry brand looking for a results-driven Freelance Performance Marketing Manager to own our paid social advertising on TikTok and Instagram. This is a pure performance role: your job is to drive revenue, scale what works, and hit measurable targets.

You are a media buyer at heart. You think in ROAS, CAC, and CPM. You know how to build campaigns from scratch, test creatives systematically, interpret data quickly, and scale budgets without letting efficiency slip. You will work directly with our social media manager who handles content creation, so you can stay focused on what you do best: running ads that convert.

**This role is fully remote. But you must be able to commute to our studio once a month **

**What You Will Own **

- Full ownership of paid social strategy and execution on TikTok Ads Manager and Meta Ads Manager (Instagram)

- Campaign buildout: audience segmentation, targeting strategy, funnel structure, and bid optimization

- Creative briefing and direction in collaboration with our social media manager to ensure ad creatives are built to convert

- Systematic A/B testing of creatives, copy, audiences, and landing pages

- Budget management and spend pacing to maximize return on ad spend

- Scaling winning campaigns while maintaining target ROAS and CAC thresholds

- Weekly and monthly reporting on key metrics: ROAS, CAC, CPM, CTR, CPC, and revenue attributed to paid

- Shopify and analytics integration to ensure accurate conversion tracking and attribution

- Staying current on TikTok and Meta algorithm changes, ad formats, and platform best practices

**What Success Looks Like **

- Paid campaigns consistently hitting or exceeding target ROAS within the first 60 days

- A structured creative testing process that produces winning ad variants every month

- CAC trending down over time as targeting and creative quality improve

- Clean attribution and reporting that gives clear visibility into what is driving revenue

**Required Skills and Qualifications **

- 4+ years of hands-on performance marketing experience with a proven track record driving ecommerce sales

- **TikTok Ads Manager and Meta Ads Manager (Instagram) **Deep expertise in

- Strong command of ecommerce performance metrics: ROAS, CAC, CPM, CTR, CPC, LTV, and conversion rate

- Experience managing and scaling paid budgets for DTC or ecommerce brands

- Proficiency with Shopify and ecommerce conversion tracking and attribution tools

- Ability to brief and direct creative strategy even if you are not producing content yourself

- Analytical mindset with the ability to pull insights from data and act on them quickly

- Comfortable using AI tools such as Claude, ChatGPT, or similar to accelerate research, reporting, and campaign workflows

- Self-directed and able to operate independently with minimal oversight

- Experience in jewelry, fashion, beauty, or lifestyle ecommerce is a strong plus

**Ideal Candidate **

- A freelance media buyer or performance marketer who has scaled paid social for a DTC or ecommerce brand

- Someone who is obsessed with the numbers and treats every dollar of ad spend as their own

- Comfortable working closely with a content creator and briefing them on what types of creatives are needed

- Proactive about flagging what is and is not working and coming with recommendations, not just reports

- Looking for a long-term engagement with a growing brand where results are recognized and rewarded

**How to Apply **

We review case studies and results first. Please include:

- Examples of paid social campaigns you personally managed, including spend levels and performance results (ROAS, CPA, CTR)

- A brief description of your approach to campaign structure and creative testing

- Any relevant case studies, portfolio links, or references from past ecommerce clients

**Applications without demonstrated paid social results will not be reviewed. **

Performance Marketing Manager

**Job Overview **

Eternal Jewelry is a small, fast-growing ecommerce jewelry brand seeking a creative and driven Social Media Manager to own our presence on TikTok and Instagram. This is a dual-sided role: you will be responsible for creating engaging content that builds our brand and community, while also supporting paid social campaigns that drive direct sales.

We are looking for one person who can do both. You are comfortable planning a content calendar and shooting a reel on the same day you are checking campaign performance in Ads Manager. You know what makes content stop a scroll and you understand what makes an ad convert.

**Important: Being on camera is a core and non-negotiable part of this role. You must be confident, natural, and engaging on video. Please do not apply if you are not comfortable appearing in content. **

**NOTE: The role is primarily remote, with required on-site visits to our Newtown, PA studio and events across Philadelphia, Bucks County, New Jersey, and New York City for content shoots. **

**What You Will Do **

- Plan and manage a consistent content calendar for TikTok and Instagram

- Create and edit engaging short-form video content, reels, stories, and graphics that reflect the brand aesthetic

- Appear on camera regularly for video shoots at the studio and at events -- this is a core part of the role

- Grow our organic following and engagement on TikTok and Instagram

- Stay ahead of trends, sounds, and formats and proactively bring fresh ideas

- Plan, set up, and manage paid ad campaigns on TikTok Ads Manager and Meta Ads Manager to drive ecommerce sales

- Conduct A/B testing on creatives, copy, and audiences to improve paid performance over time

- Monitor and report on both organic and paid performance metrics regularly

- Use AI tools like Claude, ChatGPT, or similar to accelerate content ideation, ad copy, and creative workflows

**What Success Looks Like **

- Consistent, on-brand content publishing across TikTok and Instagram

- Growing organic engagement and follower count month over month

- Paid campaigns generating measurable ecommerce sales with improving efficiency over time

- A steady stream of creative ideas and content that feels fresh and on-trend

**Required Skills and Qualifications **

- 3+ years of social media management experience for a product, DTC, or ecommerce brand

- Confident and natural on camera -- you are comfortable being the face of content in short-form videos, reels, and live shoots

- Strong eye for aesthetics and a genuine understanding of what performs on TikTok and Instagram

- Hands-on experience creating and editing short-form video content

- Proficient in CapCut, Adobe Premiere Rush, Canva, or similar editing tools

- Experience running paid social campaigns on TikTok Ads Manager and Meta Ads Manager is preferred

- Familiarity with ecommerce performance metrics: ROAS, CAC, CPM, CTR, and conversion rate

- Experience with Shopify or other ecommerce platforms is a plus

- Comfortable using AI tools such as Claude, ChatGPT, or similar as part of your daily workflow

- Self-starter who can work independently and bring new ideas without being asked

- Genuine interest in jewelry, fashion, or lifestyle brands

**Ideal Candidate **

- A freelancer who has managed social media end to end for a DTC or ecommerce brand

- Equally comfortable creating content and reviewing ad performance -- you do not see these as separate jobs

- Confident and genuinely enjoys being on camera

- Creative and trend-aware with a passion for the jewelry and fashion space

- Organized, reliable, and proactive with timelines and deliverables

- Looking for a long-term freelance relationship with room to grow as the brand scales

**How to Apply **

We review portfolios first. Please include:

- Examples of social media content or campaigns you have personally created or managed

- Examples of you on camera -- a TikTok, reel, or short-form video where you appear

- Any paid social results you can share (ROAS, CPA, CTR, spend) -- even if limited, show us what you have worked on

- A link to your portfolio or any social accounts you have managed

Social Media Manager (Freelance)

**Job Overview **

Eternal Jewelry is a small, fast-growing ecommerce jewelry brand seeking a creative and driven Social Media Manager to own our presence on TikTok and Instagram. This is a dual-sided role: you will be responsible for creating engaging content that builds our brand and community, while also supporting paid social campaigns that drive direct sales.

We are looking for one person who can do both. You are comfortable planning a content calendar and shooting a reel on the same day you are checking campaign performance in Ads Manager. You know what makes content stop a scroll and you understand what makes an ad convert.

**Important: Being on camera is a core and non-negotiable part of this role. You must be confident, natural, and engaging on video. Please do not apply if you are not comfortable appearing in content. **

The role is primarily remote, with required on-site visits to our Newtown, PA studio and events across Philadelphia, Bucks County, New Jersey, and New York City for content shoots.

**What You Will Do **

- Plan and manage a consistent content calendar for TikTok and Instagram

- Create and edit engaging short-form video content, reels, stories, and graphics that reflect the brand aesthetic

- Appear on camera regularly for video shoots at the studio and at events -- this is a core part of the role

- Grow our organic following and engagement on TikTok and Instagram

- Stay ahead of trends, sounds, and formats and proactively bring fresh ideas

- Plan, set up, and manage paid ad campaigns on TikTok Ads Manager and Meta Ads Manager to drive ecommerce sales

- Conduct A/B testing on creatives, copy, and audiences to improve paid performance over time

- Monitor and report on both organic and paid performance metrics regularly

- Use AI tools like Claude, ChatGPT, or similar to accelerate content ideation, ad copy, and creative workflows

**What Success Looks Like **

- Consistent, on-brand content publishing across TikTok and Instagram

- Growing organic engagement and follower count month over month

- Paid campaigns generating measurable ecommerce sales with improving efficiency over time

- A steady stream of creative ideas and content that feels fresh and on-trend

**Required Skills and Qualifications **

- 2+ years of social media management experience for a product, DTC, or ecommerce brand

- Confident and natural on camera -- you are comfortable being the face of content in short-form videos, reels, and live shoots

- Strong eye for aesthetics and a genuine understanding of what performs on TikTok and Instagram

- Hands-on experience creating and editing short-form video content

- Proficient in CapCut, Adobe Premiere Rush, Canva, or similar editing tools

- Experience running paid social campaigns on TikTok Ads Manager and Meta Ads Manager is preferred

- Familiarity with ecommerce performance metrics: ROAS, CAC, CPM, CTR, and conversion rate

- Experience with Shopify or other ecommerce platforms is a plus

- Comfortable using AI tools such as Claude, ChatGPT, or similar as part of your daily workflow

- Self-starter who can work independently and bring new ideas without being asked

- Genuine interest in jewelry, fashion, or lifestyle brands

**Ideal Candidate **

- A freelancer who has managed social media end to end for a DTC or ecommerce brand

- Equally comfortable creating content and reviewing ad performance -- you do not see these as separate jobs

- Confident and genuinely enjoys being on camera

- Creative and trend-aware with a passion for the jewelry and fashion space

- Organized, reliable, and proactive with timelines and deliverables

- Looking for a long-term freelance relationship with room to grow as the brand scales

**How to Apply **

We review portfolios first. Please include:

- Examples of social media content or campaigns you have personally created or managed

- Examples of you on camera -- a TikTok, reel, or short-form video where you appear

- Any paid social results you can share (ROAS, CPA, CTR, spend) -- even if limited, show us what you have worked on

- A link to your portfolio or any social accounts you have managed

Freelance Social Media Manager

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