Director for Branding
10+ years
Southlake, TX
Full-time
Hybrid
1 month ago
About the role
Role Overview
We are seeking a Marketing Director to lead brand strategy and growth initiatives for LEAP360—our AI-powered, all-in-one business platform.
This role requires a strategic marketer who can build a strong, differentiated brand, drive demand generation, and position LEAP360 as a market-leading platform across target industries. You will own the end-to-end marketing function—from brand storytelling to pipeline generation.
Key Responsibilities
Brand Strategy & Positioning
Demand Generation & Growth
Product & Go-To-Market (GTM)
Content & Digital Marketing
Team Leadership & Collaboration
Required Skills & Qualifications
Preferred Qualifications
We are seeking a Marketing Director to lead brand strategy and growth initiatives for LEAP360—our AI-powered, all-in-one business platform.
This role requires a strategic marketer who can build a strong, differentiated brand, drive demand generation, and position LEAP360 as a market-leading platform across target industries. You will own the end-to-end marketing function—from brand storytelling to pipeline generation.
Key Responsibilities
Brand Strategy & Positioning
- Define and drive brand vision, messaging, and positioning for LEAP360
- Build a compelling brand narrative that resonates with enterprise and SMB audiences
- Ensure consistent brand identity across all channels and touchpoints
Demand Generation & Growth
- Develop and execute multi-channel marketing strategies (digital, content, events, campaigns)
- Drive lead generation, pipeline growth, and customer acquisition
- Optimize marketing funnels and conversion strategies
Product & Go-To-Market (GTM)
- Lead go-to-market strategies for product launches and feature releases
- Collaborate with product and sales teams to align messaging with market needs
- Position LEAP360 effectively against competitors
Content & Digital Marketing
- Oversee creation of high-impact content (website, campaigns, case studies, videos)
- Drive thought leadership in AI, SaaS, and digital transformation
- Manage social media, SEO/SEM, and performance marketing initiatives
Team Leadership & Collaboration
- Build and lead a high-performing marketing team
- Collaborate cross-functionally with sales, product, and leadership teams
- Manage external agencies and partners
Required Skills & Qualifications
- 10+ years of experience in marketing, brand strategy, or growth roles
- Proven experience in SaaS, AI platforms, or enterprise technology marketing
- Strong expertise in brand building, demand generation, and GTM strategy
- Experience driving digital marketing, performance campaigns, and analytics
- Excellent storytelling, communication, and leadership skills
- Data-driven mindset with strong understanding of marketing KPIs and ROI
Preferred Qualifications
- Experience marketing AI-driven platforms or CRM/ERP/SaaS solutions
- Exposure to industries like Retail, FEC, SaaS, or FinTech
- Familiarity with marketing automation tools and CRM platforms