Company Description DOWC is a leading provider of F&I (Finance and Insurance) partnership services in the automotive industry, offering a full suite of obligor and administrator services, top-of-the-line products, technology, and training. We understand the importance of leveraging process and technology in the F&I industry to drive revenue and ensure success. Our goal is to provide visibility, transparency, and the tools needed for our partners to build their wealth and achieve their goals. All of our positions are fully on-site in Parsippany, NJ. DOWC prides itself on taking care of its employees. We were voted one of the “Best Places to Work” two years in a row, and we also offer award-winning products! We value professional development here in the workplace. We will take care of you if you are passionate about us. Here’s what we’ll need from you: Job Summary We are seeking an experienced marketing copywriter professional with a pristine portfolio of writing samples in the corporate world. Ideally, this candidate will have experience working for top marketing agencies, insurance agencies, pharmaceuticals, or automotive corporations. The copywriter will support all aspects of digital and print content development by working closely with stakeholders and marketing team members. This is a hands-on position for a creative and detail-oriented marketer. Auto industry or insurance experience is a plus but not required. Are people wowed by your creativity? Is telling a vivid story one of your strong suits? Want to be a part of a professional, yet fun team? Can you maintain a sense of calm under pressure? If you answered “Yes.” To these questions then we want to meet you! Nestled inside a corporate F&I company is a creative marketing department that needs an expert copywriter with at least 8 years of professional experience to help grow our internal brands (It’s also a HUGE plus if you’re a car enthusiast). Duties/Responsibilities:
Alignment and implementation of the brands strategies through hands-on development and placement of print and digital collateral – including news and feature articles, executive communications, campaigns, events, blog, social media, email, video scripts, whitepapers and PR
Development and implementation of optimized web content across multiple brand properties
Work closely with the product management team to define marketing materials and programs
Work closely with the company’s sales and customer support teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
Collaborate in management of social media presence and direct programs to improve social media reputation and recognition
Collaborate in management of advertising placements and work closely with the designer to ensure timely development and delivery of relevant creative concepts
Undertake continuous analysis of competitive environment and dealer and consumer trends and develop short and long-term marketing forecasts to inform content
Develop process and calendarization of outbound communications
Develop relationships with media outlets and push content to various publishers
Performs other duties will be at the discretion of management
Develop big idea advertising campaigns across multiple brands in collaboration with design
Required Skills & Experience:
Bachelor's Degree in English, Professional Writing, Journalism or related field required, Master's Degree preferred
Minimum of 8-10 years of professional copywriting experience in a corporate marketing department
Previous experience in agency marketing, insurance, financial services, pharmaceutical, healthcare or automotive industries
Public relations experience preferred
Superior written communication and proofreading skills
Proven track record of successful marketing-based roles
Strong knowledge of SEO best practices
Entrepreneurial mindset with the ability to spot original branding opportunities
Strong attention to detail and ability to meet crucial deadlines
Excellent project management, time management, and organizational skills
Must be able to submit portfolio of work when applying
Come join our growing team here in Parsippany! As NJ's Best Places to Work Honoree for two years in a row, we offer:
Competitive compensation
Medical, Dental, Vision, 401k matching, Life Insurance
PTO and Sick Time
Corporate events, team and culture building activities, employee awards and recognition, company trips and more!
DOWC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact us for assistance.