The world's largest tech brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, SEO, Design, Strategy, RevOps, and Video. 

It's time for tech companies to stop guessing about marketing ROI and start predicting sales revenue with industry-leading financial modeling. Build a winning game plan with Directive.

You can find our talented team in the Americas, EMEA, and APAC!

Industry: Advertising Services
Company Size: 51-200 employees

Directive

Savvy Admin PROD

**Job Description**

Directive Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

**Overview**

The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping (feed-driven Google and Bing) and Marketplace (Amazon Seller Central, Vendor Central, and emerging B2B marketplaces like Shopify).

This role is built for someone who understands that B2B commerce is structurally different from DTC. High-SKU catalogs, tiered pricing, MAP enforcement, channel conflict, are not edge cases. They are the core problem.

The Strategist owns multiple client engagements in the $15K–$30K+ retainer range, directs Specialist execution, and contributes to the methodology that scales across the practice.

**Role And Responsibilities**

**Strategic Ownership of Client Accounts**

The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes.

- Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors

- Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices

- Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews

- Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales)

**Shopping Practice Leadership**

Own how feeds and Shopping campaigns work for B2B catalogs.

- Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage

- Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns

- Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization

**Marketplace Practice Leadership**

Own client outcomes on Amazon and beyond.

- Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted

- Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic

- Manage Buy Box health, MAP enforcement, and pricing erosion in real time

**Client Communication**

You are the senior point of contact on assigned accounts.

- Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions

- Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift)

- Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss

- Diagnose, don't sell. Discovery is consultative.

**Methodology Contribution**

You help build the Directive Commerce playbook.

- Document repeatable frameworks from client engagements

- Contribute to audit deliverables, sales enablement, and internal training

- Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS

**Goals**

- NSM Attainment: 100% across owned accounts

- CSAT scores > 4.5 for owned accounts

- Account retention rate > 90%

- At least one documented methodology contribution per quarter

**What You Offer**

- 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience

- Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central

- Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP

- Experience with B2B clients or high-SKU catalog environments

- Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors

- Strong written and verbal communication, including comfort presenting to C-suite buyers

- Comfort working inside a consultative sales motion and contributing to audit and proposal work

**What We Offer**

- Compensation for this role includes a competitive base salary

- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)

- Benefits to Support the Whole Person:

- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

- 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

- 💰 Financial - Traditional and Roth 401(k) with a 3% company match

- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

- 🌴 Annual Company-wide Retreat

**Work Environment Requirements**

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

**Additional Information**

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Account Strategist, Commerce (Remote US)

Shopping & Marketplace Strategist (Remote US)

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.

- This role is listed internally as Account Strategist, Paid Media*

**Roles & Responsibilities**

- Oversee and lead a collection of Paid Media accounts

- Serve as direct support to client contacts

- Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic

- Drive referrals via client relationships and professional network

- Build strategies for clients each quarter

- Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels

- Deeply understand client positioning and unique value propositions

- Confirm lead routing is accurate within a CRM

- Understand the value of Programmatic campaigns

- Responsible for personal productivity and utilization

- Work directly with Associate Director to ensure internal and client goals are being achieved

- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

**What You Offer**

- 3+ years experience working at a performance/digital marketing agency

- Experience working specifically with B2B SaaS/tech clients in an agency setting

- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others

- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

- Ability to drive results and measure via OCT

- Proven and measurable success with mid-market or enterprise accounts

- A unique perspective on how to drive value for SaaS

- Ability to translate and articulate strategy and tell stories with data

- Equal parts competitive and curious; you’re a true problem solver

- You live on the cutting edge of the industry, always looking for opportunities to grow and share

- Ability to organize, prioritize and manage multiple projects simultaneously

- You’re quality-obsessed and have not lost your soul for advertising

- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

- Travel to visit clients approximately once per year, per client or as needed

**What Success Looks Like**

- You encompass our core values through every interaction; internally and externally

- Effectively manage approximately five mid-tier and enterprise accounts

- Meet and exceed department level OKRs, such as client growth and goal attainment

- Build client trust and relationships that create consistent renewals

- Cross-sell services that align with client goals and objectives

- Clearly communicate results with client point of contact and executives

- Exceptional decision making, as it relates to strategic direction for accounts

**What We Offer**

🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

**Benefits To Support The Whole Person**

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

**Work Environment Requirements**

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

**Additional Information**

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Paid Media Strategist (Remote US)

**PR & Communications Manager**

Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for.

Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us.

**The Role**

The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.

**Key Responsibilities**

- Develop, refine, and present strategic communications plans aligned with business objectives

- Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions

- Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs

- Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers

- Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles

- Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships

- Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant

- Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.

- Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence

- Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy

- Contribute to new business proposals and client presentations as a subject matter expert

**What You Offer / Qualifications**

- 4–7 years of experience in PR and communications

- Strong written and verbal communication skills with a flair for creativity

- Agency experience required; B2B or B2B tech experience strongly preferred

- Demonstrated track record of earning meaningful media coverage

- Strong media relationships and the ability to build new ones quickly

- Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content

- Ability to translate complex B2B narratives into sharp, compelling pitches and stories

- On the pulse of industry news and trends across media and social media

- Comfort using AI tools to sharpen research, targeting, and workflows

- Willingness to travel to visit clients on an as-needed basis

- Continuously strengthen PR expertise through proactive independent learning

- Bachelor's degree in public relations or communications preferred

**What Success Looks Like**

- You embody our core values in every client and team interaction

- You act quickly on media opportunities and breaking news opportunities

- You consistently earn quality coverage and build media relationships that compound over time

- Your clients renew because they trust you and see real results from communications investment

- You contribute ideas and executional lift that make the whole practice better

- You hit and exceed client goal attainment metrics and contribute to healthy client satisfaction scores

**What We Offer**

- Compensation for this role includes a competitive base salary

- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)

- Benefits to Support the Whole Person:

- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

- 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

- 💰 Financial - Traditional and Roth 401(k) with a 3% company match

- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

- 🌴 Annual Company-wide Retreat

**Work Environment Requirements**

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

**Additional Information**

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

PR & Communications Manager (Remote US)

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Social deliverables. In this role, you will gain experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.

**(Internal Title: Account Strategist, Paid Social)**

**Roles & Responsibilities**

- Oversee and lead a collection of Social Media accounts

- Serve as direct support to client contacts

- Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic

- Build strategies for clients each quarter

- Have the ability to create, maintain, and optimize budgets for paid media campaigns

- Deeply understand client positioning and unique value propositions

- Confirm lead routing is accurate within a CRM

- Responsible for personal productivity and utilization

- Work directly with Associate Director to ensure internal and client goals are being achieved

- Understand the value of Programmatic campaigns

- Drive cross-sells, upsells and referrals via client relationships and professional network

- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

**What You Offer**

- 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients

- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and or Meta Ads

- Understanding of different Ad Units within the LinkedIn and or Meta Platform such as conversation ads, document ads, CTV and more

- Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, or Meta Campaign Manager, Zoominfo, 6Sense, and more

- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization

- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

- Ability to drive results and measure via OCT

- Experience with audience segmentation by tier, job title etc.

- Proven and measurable success with mid-market or enterprise accounts

- Ability to translate and articulate strategy and tell stories with data

- Equal parts competitive and curious; you’re a true problem solver

- You live on the cutting edge of the industry, always looking for opportunities to grow and share

- Ability to organize, prioritize and manage multiple projects simultaneously

- You’re quality-obsessed and have not lost your soul for advertising

- Travel to visit clients approximately once per year, per client or as needed

**What Success Looks Like**

- You encompass our core values through every interaction; internally and externally

- Effectively manage approximately five mid-tier and enterprise accounts

- Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores

- Build client trust and relationships that create consistent renewals

- Cross-sell services that align with client goals and objectives

- Clearly communicate results with client point of contact and executives

- Exceptional decision making, as it relates to strategic direction for accounts

**Benefits**

- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

- Benefits to Support the Whole Person:

- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

- 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

- 💰 Financial - Traditional and Roth 401(k) with a 3% company match

- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

**Work Environment Requirements**

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

**Additional Information**

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Meta Strategist (Remote US)

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.

With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.

We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

**About The Role**

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

~~Please note: internally, this role is titled Account Strategist, Content & SEO.~~

**What You'll Do**

- Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs. The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices

- Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.

- Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.

- Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular:

- LTV:CAC modeling

- Customer Generation

- Share of SERP

- Content Production

- Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their Associate Director (AsD), who should be in the meeting with them.

- Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting

- All Goals must be approved by the Associate Director (AsD) before the Strategist can present it to their client alongside their Associate Director (AsD).

- Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals.

- Use of the project management tool Asana is required.

- This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner.

- In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client

- Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.

- Internal and External Communication: Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. Additionally Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients.

- When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings

- When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more.

- Reporting: Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pilar strategists are expected to report on the following cadence:

- Bi-weekly meetings with the client

- Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables

- Monthly reports

- Quarterly reports

- 2 Bi-Annual business review presentation

**What You'll Bring**

- A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building

- Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics

- Strong Communication skills: comfortable client facing and owning relationships with key stakeholders

- Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools

- Proven organisational, project, and time management skills

- Genuine enthusiasm for digital marketing, SEO and Content

- Must have agency experience

- Must have B2B tech and/or SaaS experience

- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

**Goals**

- NSM Attainment: 100%

- MRR Retainment: 96%

- CSAT > 4.2

- Upsells / Cross-sells / Referrals -

- Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.

- Examples of this include:

- Growing into another service line such as SEO or Paid Media

- Growing within their current service line such as increasing content, SEO, or Paid Media budgets

- Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.

- Example of moments to ask for a referral:

- Point of contact starts a new job

- Client leaves a 5 CSAT score

**What We Offer**

🏠 Compensation for this role includes a competitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography.

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

**Benefits To Support The Whole Person**

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

**Work Environment Requirements**

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

**Additional Information**

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

SEO Strategist (Remote US)

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.

With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.

We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

~~**This is a part-time internship requiring approximately 6–7 hours per week. There is potential for the internship to be extended beyond the initial 1 year. Compensation is $20 per hour.** ~~**About The Role**

We’re hiring a **Marketing Intern ** who lives and breathes marketing. You’ll join the internal marketing team at a high-performing agency where everything ladders up to bold, strategic outcomes. In this role, you’ll gain hands-on experience across the core pillars of demand generation. You will be instrumental in the full-funnel process, contributing to campaign execution from crafting targeted messaging for cold outbound sequences and email nurtures, to assisting with deployment. You will also learn the critical performance side of demand gen, focusing on how to report on campaign success, measure attribution, and connect marketing activity directly to pipeline and revenue.

We’re looking for a well-rounded intern who is eager to dabble in all aspects of demand generation and possesses a deep curiosity for connecting marketing efforts to measurable business outcomes. You should be a junior or senior currently studying marketing or a related field. You have a strong eye for detail, an analytical mindset, a keen interest in performance metrics, and a genuine passion for understanding how marketing drives business growth.

If you love experimenting with content, thrive on seeing what performs, and want to grow your career in a fast-paced agency setting, this role is built for you.

**What You’ll Do**

- Help draft and refine targeted messaging and compelling copy for use in outbound sequences and email nurture campaigns.

- Contribute to targeted signal campaigns and leverage AI tools for tasks such as optimizing audience segmentation and improving outreach effectiveness.

- Gain hands-on experience in measuring campaign attribution to accurately connect marketing activity to pipeline and revenue.

- Apply an experiment-driven mindset by assisting with A/B testing campaign elements (e.g., subject lines, calls-to-action) and iterating based on performance data.

- Collaborate closely with the marketing team to align demand gen efforts with content strategy, major campaigns, and broader brand goals.

- Occasionally support related marketing functions, such as content promotion or website updates, to expand your full-funnel marketing experience.

- Actively engage with our community by responding to comments, participating in trending conversations, and showing up authentically across platforms.

- Strengthen your marketing foundation by learning to navigate the tech stack for basic troubleshooting and reporting needs, gaining hands-on experience with the backend processes and reporting functions that power modern marketing teams.

- See firsthand how demand generation strategies drive real business impact within a fast-moving B2B marketing agency.

**What You’ll Bring**

- Currently a junior or senior pursuing a degree in Marketing or a related field

- Strong analytical abilities and a data-first mindset, with a keen interest in performance metrics and campaign reporting.

- Proven writing experience with the ability to craft clear, compelling, and concise copy optimized for direct response channels like cold outbound and email nurture sequences.

- Exceptional attention to detail, particularly when managing list segmentation, tracking links, and ensuring data integrity for campaign execution.

- A genuine passion for demand generation, understanding campaign attribution, and connecting marketing efforts directly to pipeline and revenue.

- A curious, experiment-driven mindset with a willingness to A/B test messaging, learn quickly, and iterate based on measurable results.

- Bonus points for any prior exposure to marketing technology (MarTech) systems

**Work Environment Requirements**

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

**Additional Information**

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Email Marketing Intern (Remote US)

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

- This role is listed internally as Account Strategist, Paid Media*

**Roles & Responsibilities**

- Oversee and lead a collection of Paid Media accounts

- Serve as direct support to client contacts

- Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic

- Drive referrals via client relationships and professional network

- Build strategies for clients each quarter

- Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels

- Deeply understand client positioning and unique value propositions

- Confirm lead routing is accurate within a CRM

- Understand the value of Programmatic campaigns

- Responsible for personal productivity and utilization

- Work directly with Associate Director to ensure internal and client goals are being achieved

- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

**What You Offer**

- 3+ years experience working at a performance/digital marketing agency

- Experience working specifically with B2B SaaS/tech clients in an agency setting

- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others

- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

- Ability to drive results and measure via OCT

- Proven and measurable success with mid-market or enterprise accounts

- A unique perspective on how to drive value for SaaS

- Ability to translate and articulate strategy and tell stories with data

- Equal parts competitive and curious; you’re a true problem solver

- You live on the cutting edge of the industry, always looking for opportunities to grow and share

- Ability to organize, prioritize and manage multiple projects simultaneously

- You’re quality-obsessed and have not lost your soul for advertising

- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

- Travel to visit clients approximately once per year, per client or as needed

**What Success Looks Like**

- You encompass our core values through every interaction; internally and externally

- Effectively manage approximately five mid-tier and enterprise accounts

- Meet and exceed department level OKRs, such as client growth and goal attainment

- Build client trust and relationships that create consistent renewals

- Cross-sell services that align with client goals and objectives

- Clearly communicate results with client point of contact and executives

- Exceptional decision making, as it relates to strategic direction for accounts

**What We Offer**

🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

**Benefits To Support The Whole Person**

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

**Work Environment Requirements**

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

**Additional Information**

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Paid Media Manager (Remote US)

**Senior Vice President of Paid Media**

**Reports To: **Managing Director, Performance

**Direct Reports: **Associate Directors across Paid Media, Programmatic, and Creative

**Scope: **$15M P&L across three pillars: Paid Media (all paid channels), Programmatic, Creative

**Location: **Remote (U.S.) with travel to client and company events

**Classification: **Full-Time, Exempt, Senior Leadership

**Overview**

The SVP, Paid Media owns a $15M P&L spanning three pillars: Paid Media (all paid channels as one), Programmatic, and Creative. The role reports to the Managing Director, Performance, and is accountable for commercial outcomes, client retention, and the quality of work produced across all three pillars.

The SVP leads through Associate Directors who manage billable consultants executing the day-to-day. The SVP does not run campaigns. The SVP is a leader of leaders, a senior inspector of work at the moments that matter most to clients, and a coach to middle managers who are learning how to inspect work themselves.

The fundamental model of this role is a dual posture: personal inspection at the decisive moments in a client engagement, and operational leverage through Associate Directors the rest of the time. The SVP who gets this right is visible at the moments that determine retention and absent at the operational ones. The SVP who gets it wrong is either a bottleneck or invisible.

**The Job**

**Inspect Work at the Moments That Matter**

The SVP Is Personally Present At The Moments In a Client Engagement Where The Quality Of The Work Determines The Trajectory Of The Relationship. The SVP Reads The Strategy, Stress-tests The Creative Brief, And Pressure-checks The Programmatic Plan Before It Reaches The Client. The SVP Accountability At Each Moment In The Client Lifecycle Is Outlined Below

- Sales-to-Ops Handoff: Personally review the handoff brief for any new client exceeding the SVP inspection threshold. Ensure the delivery team starts with a complete picture of the client’s business and commercial objectives.

- Kickoff Call: Attend or review the kickoff for priority clients. Ensure scope, success metrics, and NSM alignment are calibrated before the relationship starts.

- Project Phase: Inspect initial strategy and planning artifacts across Paid Media, Programmatic, and Creative before first delivery. The right push at this moment sets the tone for the entire engagement.

- NSM Setting: Personally validate the North Star Metric for every engagement above threshold. If NSM is wrong, nothing downstream matters.

- Weekly Updates: Spot-check weekly updates on priority clients. Coach AsDs on what good communication looks like. Do not inspect every update — inspect the pattern.

- Monthly Updates: Review monthly operational output on priority clients for substance, clarity, and connection to the client’s business outcomes.

- QBRs: Personally pressure-test QBR decks before they go to the client. Attend QBRs for priority or at-risk accounts. This is the senior client moment — senior eyes must be on it.

- 6-Mo. Strategy Review: Inspect strategy recalibration work. Ensure the team is evolving the strategy based on real data, not inertia.

- ABR: Personally lead or co-lead ABRs for top accounts. The case for renewal and expansion is made here — the SVP is present.

- Renewal: Own the renewal conversation for priority accounts. Ensure commercial terms and relationship health are set up for 12-month lock-in.

The SVP defines “good” for each moment and each pillar — what a great paid media strategy looks like, what a great creative brief looks like, what a great programmatic plan looks like — and holds Strategists and AsDs accountable to that standard.

**Find Leverage Through Associate Directors**

Between the moments that matter, the SVP leads through their Associate Directors. The goal is to develop AsDs into real inspectors of work — not just project managers who run status meetings.

- Run a consistent operating cadence with each AsD: what gets reviewed, how often, and what escalates versus what the AsD owns.

- Coach AsDs on how to see work critically. Teach them what to look for, how to give feedback, and how to raise the floor on their Strategists and consultants.

- Inspect how AsDs inspect. Attend their reviews occasionally. Read feedback they give their teams. Calibrate the standards across the organization.

- Hold AsDs accountable for team quality and client health, not just delivery throughput.

**Lead Across Paid Media, Programmatic & Creative**

The SVP develops credibility and holds quality standards across three distinct pillars without being the deepest expert in any of them.

- Maintain working fluency in Paid Media, Programmatic, and Creative sufficient to inspect work credibly and push back with substance.

- Identify and operationalize integration points across the three pillars. Paid Media, Programmatic, and Creative should function as a single capability, not three parallel teams.

- Hold discipline-specific quality standards. A paid search audit and a creative concept require different evaluation criteria — the SVP understands the difference and calibrates accordingly.

- Represent Paid Media, Programmatic, and Creative in cross-divisional leadership discussions. Own the practice’s position within the broader Performance division.

**Commercial Ownership & P&L**

The SVP owns a $15M P&L measured on four KPIs: Client Goal Attainment, NRR, Gross Profit Margin, and Monthly Recurring Revenue Retention.

- Manage pricing, packaging, staffing, and resource allocation across the three pillars to protect Gross Profit Margin while maintaining client outcomes.

- Monitor client health signals and deploy SVP attention (inspection, direct engagement) toward at-risk relationships before they become renewal problems.

- Partner with the MD, Performance on expansion strategy, including identifying cross-sell opportunities into other Directive divisions.

- Instrument operational leading indicators that predict commercial KPIs before they show up in the financials.

**Client Relationship Ownership**

For top and priority accounts, the SVP is personally present in the client relationship.

- Build direct relationships with senior client stakeholders (VP, SVP, C-suite) on priority accounts.

- Lead or co-lead QBRs, ABRs, and renewal conversations for top accounts.

- Serve as the senior escalation point for the client and for the internal team.

- Know the client’s business — their revenue model, their buyer, their competitive position — deeply enough to have strategic conversations that go beyond media execution.

**Talent Development**

The SVP is responsible for the growth of the leaders below them.

- Develop Associate Directors into inspectors of work, not just project managers. This is the most important talent lever in the practice.

- Know the Strategists on your AsDs’ teams — their strengths, their development areas, and what motivates them at Directive.

- Partner with People Operations on hiring, performance management, and career development for the practice.

- Build the bench of future AsDs and senior Strategists.

**Key Performance Indicators**

The SVP is measured on commercial outcomes and the operational leading indicators that predict them.

**Commercial KPIs**

- Client Goal Attainment: Percentage of clients meeting or exceeding their contracted North Star Metrics.

- Net Revenue Retention (NRR): Revenue retained from existing clients inclusive of expansion, contraction, and churn.

- Gross Profit Margin: Revenue minus direct delivery costs across the $15M P&L.

- Monthly Recurring Revenue Retention: Predictable monthly revenue retained across the existing book.

**Operational Leading Indicators**

These are the operational metrics the SVP monitors to predict commercial outcomes:

- Inspection Coverage Rate: Percentage of priority-client lifecycle moments receiving direct SVP inspection.

- AsD Quality Calibration Score: Audit score measuring consistency of quality standards applied by AsDs across their teams.

- Strategy-to-Execution Alignment: Percentage of campaigns where the executed work ties back to documented client business objectives.

- Client Escalation Velocity: Time from escalation trigger to SVP-level resolution, tracked across pillars.

- Pilot-to-Contract Conversion Rate: Percentage of paid media pilots that convert to 12-month contracts.

**Qualifications**

**Required**

- 10+ years of paid media leadership experience, with demonstrated ownership of multi-channel paid practices at scale.

- Experience managing middle managers (Associate Directors, Group Directors, or equivalent) with teams of billable consultants under them.

- P&L ownership experience, including responsibility for gross margin and commercial outcomes.

- Fluency across multiple paid channels (search, social, programmatic) with sufficient depth to inspect strategy and execution credibly.

- Demonstrated experience developing middle managers into senior leaders.

**Preferred**

- Agency or consulting background with exposure to B2B, B2C, or performance-driven client portfolios.

- Experience integrating Creative into Paid Media practices, or leading cross-functional teams including Creative talent.

- Experience managing programmatic at scale, including DSP partnerships and first-party data strategy.

- Track record of building inspection and quality control systems in organizations that previously relied on individual heroics.

**Who You Are**

You are a senior operator who leads through structure and presence at the decisive moments. You know that in a services business, the quality of the work is the product — and you have the judgment to see what others miss when you look at a strategy, a brief, or a plan.

You lead through your Associate Directors, not around them. You develop them into real inspectors of work. You inspect how they inspect. You raise the floor on quality across your practice by teaching, calibrating, and holding standards.

You are credible across Paid Media, Programmatic, and Creative without being the deepest expert in any one of them. You can read a paid search audit, a creative brief, and a programmatic plan and push back on each with substance. You understand that different work requires different evaluation criteria.

You know the difference between a bottleneck and a leader. You are present where your presence matters and absent where your absence enables your team. You own a $15M P&L and you understand that every client outcome traces back to a moment where the work was inspected — or wasn’t.

**What We Offer**

- Compensation for this role includes a competitive base salary + strong bonus package

- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)

- Benefits to Support the Whole Person:

- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

- 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

- 💰 Financial - Traditional and Roth 401(k) with a 3% company match

- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

- 🌴 Annual Company-wide Retreat

**Work Environment Requirements**

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able

Senior Vice President of Paid Media (Remote US)

Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO.

**Job Description**

We’re looking for a creative, curious, and ambitious designer who’s excited to make their mark in performance-driven advertising. You’ll bring ideas to life across channels like LinkedIn, Meta, YouTube, and TikTok, crafting visuals that stop the scroll and drive results. This role is perfect for someone eager to learn, experiment, and showcase their skills in a fast-paced environment where design directly impacts business outcomes.

We’re looking for designers who embrace the impact of their work. Working closely with cross-functional teams, you will be responsible for designing, and implementing creative assets to use in A/B tests and other optimization strategies to achieve our clients’ business objectives. The ideal candidate should have a strong design portfolio, excellent communication and collaboration skills, and the ability to work in an agency environment with exposure to exciting enterprise brands.

**Key Responsibilities**

- Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.

- Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.

- Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans.

- Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.

- Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.

- Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data driven designs

- Design and implement A/B tests tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg

- Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.

- Continuously iterate and refine designs based on feedback, data insights, and testing outcome

- Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders to provide updates on the status of their projects, respond to feedback, and ensure that their needs are being met.

- Stay updated on industry trends, best practices, and emerging technologies related to CRO and user experience design.

**Qualifications**

- Experience:

- 1-3 years experience in graphic design, with a focus on performance drive creative and CRO

- 1 year experience with motion graphics

- Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign

- Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools

- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

- Knowledge and execution of performance marketing metrics like A/B Testing, CRO Analytics, Heatmapping, and experience designing for performance-driven campaign

- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

**Benefits**

- 🏠 We have a set living wage at Directive; The annual base salary range for this position based in Canada is $70,000- $80,000 USD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.

- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

- Benefits to Support the Whole Person:

- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

- 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

- 💰 Financial - Traditional and Roth 401(k) with a 3% company match

- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

**Work Environment Requirements**

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

**Additional Information**

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Motion & Graphic Designer (Remote US)

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually ~~mean something ~~, you’ll fit right in.

But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

**About The Role**

The Associate Director of Resourcing is a newly created, high-visibility role sitting at the intersection of sales, operations, people operations, and finance. This person will serve as Directive's central source of truth for resource data, capacity visibility, and staffing recommendations — providing P&L owners, department heads, and the leadership team with the analysis and options they need to make confident, well-timed decisions.

The ideal candidate will take full ownership of the data, the model, the forward-looking view, and the credibility to make recommendations that leadership can trust and act on.

We are looking for a practitioner who has done this work before in a billable-hours, scope-based environment and who understands that influence without authority is a skill — one that requires both analytical rigor and strong stakeholder relationships.

**Roles And Responsibilities**

**New Business Estimation & Scoping**

- Monthly responsibility to update pricing estimator to account for latest salary inputs, markups and Fx rates

- Partner with Sales to estimate resource requirements for new business opportunities, upsells, and cross-sells

- Translate scope of work documents and sales proposals into staffing models, hour allocations, and team configurations

- Flag capacity conflicts or risks to the appropriate decision-makers before they become delivery problems

**Resource Recommendations & Identification**

- Maintain a real-time view of team capacity by role, division, and skill set across all three divisions

- Develop staffing recommendations for new and expanding engagements, presenting options and tradeoffs to team leads and department heads for final assignment decisions

- Identify coverage gaps and surface conflicts between incoming demand and available supply with enough lead time for leadership to act

**Transition Support & Workload Continuity**

- Model and present resource reallocation options for incoming clients, giving leadership a clear picture of staffing implications before new accounts go live

- Develop offboarding resource plans for departing clients, identifying how freed capacity can be redistributed and presenting recommendations to the appropriate team leads

**Headcount Planning & Recommendations**

- Build data-backed hiring recommendations — including timing, role type, and projected utilization impact — for review and approval by department heads and Finance

- Participate in headcount planning cycles as the resourcing data owner, providing the analytical foundation for final decisions made by leadership

**Capacity Forecasting & Planning**

- Own the capacity planning model, updated on a rolling basis, incorporating inputs from:

- Active sales pipeline (stage-weighted)

- Harvest hours data (actuals vs. budgeted by client and role)

- Client goal achievement and retention signals

- Gross margin target vs. actual by engagement and division

- Client retention goals and renewal probability

- Develop and maintain KPIs that connect resource recommendations to financial and retention outcomes

- Present capacity and utilization insights — along with clear options and a point of view — to Finance and division leadership on a regular cadence

**Experience**

- 4–8+ years in a resource management, capacity planning, or workforce planning role

- Must have: Agency or complex professional services background — you understand billable hours, utilization targets, scope-based delivery, and the dynamics of a client-facing services business

- Direct experience managing resource planning through client transitions and employee-level workforce changes

- Familiarity with tools such as Harvest, or comparable platforms, and the judgment to evaluate and recommend the right fit for a growing agency

**Skills & Competencies**

- Strong analytical and financial modeling skills — you're comfortable in spreadsheets and can build a capacity model from scratch

- Effective at presenting options and recommendations to senior stakeholders — you know how to frame a decision, not just report data

- Comfortable operating as an influential advisor rather than a final decision-maker; you understand that your value is in the quality of your recommendations, not your authority over outcomes

- Operates with discretion — this role has visibility into sensitive information, including employee performance, compensation changes, terminations, and leave

- Systems thinker who can see the full picture across sales, delivery, finance, and people

- Calm under pressure with the ability to model scenarios quickly when unplanned transitions require fast decision support

**Nice to Have**

- Experience in B2B, SaaS, or performance marketing agency environments

- Familiarity with Salesforce or a comparable CRM for pipeline integration

- Exposure to gross margin modeling at the engagement level

**What We Offer**

🏠 Compensation for this role includes a competitive base salary

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

**Benefits To Support The Whole Person**

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

**Work Environment Requirements**

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

**Additional Information**

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Associate Director of Resourcing (Remote US)

Paid Media Manager (Remote US)- Future Opening

Directive is the global leader in B2B marketing. We are the tech-enabled B2B marketing agency that delivers real revenue—not just leads, across the largest brands in B2B.

The Managing Director, Performance will be the head of our largest business unit with $27m+ under management.

You will own the vision, strategy, and financial performance of the division, ensuring exceptional client outcomes while driving operational excellence and team development.

This is an executive position which will directly report into the CEO, me.

As CEO, I want your largest source of pride to be the quality of your team's work and the outcomes you accomplish for our clients.

I care about client outcomes above all else.

This role is ideal for a strategic operator and growth leader who thrives in high-performance environments and is passionate about building teams, scaling services, and driving measurable marketing results for mid-market and enterprise B2B brands.

**Numbers**

- $27m-35m P&L

- 5-6 Direct Reports, VP-level service line leaders

- 100% client goal attainment

- 100% NRR, monthly

- 65%+ Gross Profit Margins

**Top Opportunities**

- Integration of hourly resourcing via pricing desk + resourcing desk

- Client retention and expansion

- Balance of margin + culture

- Integration of our exceptional tech platform, Stratos

**Management Style**

- Extreme ownership

- Bias for action

- Growth oriented - the team's growth, the client's growth, the team’s growth

- Complete transparency

- Proactive, deep communication

**Hard Requirements**

- 5-10+ yrs of experience managing agency operations with VP level direct reports

- True depth of B2B marketing expertise

- Hardest working, smartest, most honest person in every organization you have served

- Monthly travel (1-2x @ 48 hr trips) across clients, events, and direct reports

**What We Offer**

- Compensation for this role includes a competitive base salary + strong bonus package

- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)

- Benefits to Support the Whole Person:

- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

- 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

- 💰 Financial - Traditional and Roth 401(k) with a 3% company match

- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

- 🌴 Annual Company-wide Retreat

**Work Environment Requirements**

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able

Managing Director, Performance Marketing (Remote US)

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