Vice President of Growth Marketing
12 - 15 years
United States
Full-time
Remote
1 month ago
About the role
Vice President of Growth Marketing
Crurated Limited
Crurated is a fine-wine membership and commerce platform, and its growth strategy is built around expanding market reach, technology, and producer partnerships. A Vice President of Growth Marketing would be responsible for acquiring and retaining members, scaling demand, and turning Crurated’s premium wine proposition into repeatable growth.
Role focus
Background expectations
Crurated Limited
Crurated is a fine-wine membership and commerce platform, and its growth strategy is built around expanding market reach, technology, and producer partnerships. A Vice President of Growth Marketing would be responsible for acquiring and retaining members, scaling demand, and turning Crurated’s premium wine proposition into repeatable growth.
Role focus
- Build and execute acquisition strategy across paid, organic, referral, and partnership channels.
- Increase member growth, repeat purchase rate, and customer lifetime value through lifecycle marketing.
- Work closely with commercial and marketing leadership to align campaigns with new-market expansion and producer launches.
- Use data, segmentation, and experimentation to improve conversion and retention.
- Support brand storytelling around provenance, exclusivity, and direct-to-consumer access.
Background expectations
- Senior experience in growth marketing, performance marketing, CRM, or digital acquisition.
- Proven ability to scale premium or membership businesses internationally.
- Strong analytical skills and comfort working with commercial targets, forecasts, and budgets.
- Familiarity with luxury, wine, or collectible consumer audiences.
Skills
Marketing and SalesWineries