Vice President of Commercial Strategy
12 - 15 years
United States
Full-time
Remote
1 month ago
About the role
Vice President of Commercial Strategy
Crurated Limited
Crurated is a technology‑driven fine‑wine platform that connects collectors and consumers directly with top producers, with a business model built on exclusivity, provenance, and global distribution. A Vice President of Commercial Strategy would own the company’s long‑term commercial roadmap, including market expansion, product‑portfolio design, pricing architecture, and partnership strategy.
Role focus
Background expectations
Crurated Limited
Crurated is a technology‑driven fine‑wine platform that connects collectors and consumers directly with top producers, with a business model built on exclusivity, provenance, and global distribution. A Vice President of Commercial Strategy would own the company’s long‑term commercial roadmap, including market expansion, product‑portfolio design, pricing architecture, and partnership strategy.
Role focus
- Define Crurated’s multi‑year commercial strategy, including how to scale membership, average order value, and international reach while protecting exclusivity.
- Lead commercial‑model innovation, such as membership tiers, tokenized access, auction formats, and co‑branded experiences with partners like The Golden Vines®.
- Translate high‑level strategy into concrete plans for Sales, Growth Marketing, Retail Channels, and Export, ensuring cross‑functional alignment and execution.
- Analyze market dynamics, customer segments, and competitive landscape to shape where and how Crurated wins (e.g., Asia vs Europe, collectors vs professionals).
- Work closely with the CEO, COO, and CCO to set strategic priorities, resource allocation, and KPIs for the commercial organization.
Background expectations
- Senior leadership experience in commercial or corporate strategy, ideally in luxury, consumer tech, or premium wine/beverages.
- Strong track record in shaping business models, go‑to‑market strategies, and growth initiatives in member‑ or platform‑based businesses.
- Comfort using data and scenario planning to guide investment decisions, pricing, and market‑entry choices.
- Ability to simplify complex strategies into clear narratives and roadmaps for executives and operating teams.
Skills
Sales and business developmentReal Estate Agents and Brokers