Vice President of Commercial
12 - 15 years
United States
Full-time
Remote
1 month ago
About the role
Vice President of Commercial
Crurated Limited
Crurated is a private, membership‑based fine‑wine platform that connects collectors and consumers directly with top producers, with a commercial model built on exclusivity, provenance, and global distribution. A Vice President of Commercial would sit at the center of the company’s revenue‑generation engine, owning the full commercial P&L and aligning sales, marketing, strategy, and operations around one growth agenda.
Role focus
Background expectations
Crurated Limited
Crurated is a private, membership‑based fine‑wine platform that connects collectors and consumers directly with top producers, with a commercial model built on exclusivity, provenance, and global distribution. A Vice President of Commercial would sit at the center of the company’s revenue‑generation engine, owning the full commercial P&L and aligning sales, marketing, strategy, and operations around one growth agenda.
Role focus
- Own the company’s commercial strategy and execution across all channels: DTC, B2B, partnerships, and experiential offers.
- Oversee commercial functions such as Global Sales, Direct Sales, Growth Marketing, and Distribution Strategy, ensuring they share a single view of the customer and the commercial roadmap.
- Define how to grow membership, average order value, and international reach while preserving brand exclusivity and premium positioning.
- Work closely with the CEO, COO, and CCO to set commercial priorities, capital allocation, and KPIs for the revenue‑generating units.
- Track commercial performance (revenue, volume, mix, margin, and customer‑lifetime‑value) and adjust levers like pricing, product mix, and channel focus.
Background expectations
- Senior executive experience in commercial, sales, or business‑development leadership in luxury, consumer tech, or premium wine/beverages.
- Strong track record driving P&L, market‑share growth, and operational excellence in membership‑ or platform‑based models.
- Comfort working with data, scenario planning, and multi‑channel execution in a global business.
- Ability to lead cross‑functional teams and translate complex strategy into clear sales motions and customer journeys.
Skills
Sales and business developmentReal Estate Agents and Brokers