Marketing Manager, Alpha - $100,000/year USD
6 - 10 years
Austin, TX
Full-time
Onsite
1 month ago
About the role
IMPORTANT NOTE: This position requires in-person attendance at our Austin, Texas campus.
Traditional schools focus on what students should think. This position focuses on teaching them how to execute.
Alpha is creating a fundamentally different high school—one where students don't passively absorb lectures or cram facts. Instead, they build, ship, communicate, and advance. They launch projects, validate ideas, and acquire real-world capabilities that elude most adults. Your responsibility is ensuring they follow through and excel.
You will engage directly with high school students as they launch businesses, manage projects, and cultivate the confidence, communication skills, and competence necessary for success beyond the classroom. You are not here to deliver theory. You are here to guide execution. You will establish rigorous standards, maintain accountability, and challenge students to produce work that meets real-world expectations.
This position suits individuals who have accomplished something substantial outside academia—built a product, expanded an audience, operated within a startup, or delivered results in a demanding environment—and wish to leverage that experience developing the next generation. If you seek a conventional teaching position, look elsewhere. If you aim to influence how ambitious teenagers think, act, and perform, this is your opportunity.
If you have achieved something meaningful in your career and want to dedicate your time pushing motivated teenagers toward their full potential, this is your opportunity. Apply now
What You Will Be Doing
What You Won’t Be Doing
Marketing Manager Key Responsibilities
Produce measurable improvement in students' confidence, communication, and real-world capability through coaching them to execute consistently at an elevated standard.
Basic Requirements
Nice-to-have Requirements
About Alpha
Want to join a learning rebellion that’s transforming the traditional classroom?
Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.
They don’t play by the old rules.
Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.
Alpha School is rewriting the rules of education.
Sounds too good to be true? It’s not.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-4909-US-Austin-MarketingManag.023
Traditional schools focus on what students should think. This position focuses on teaching them how to execute.
Alpha is creating a fundamentally different high school—one where students don't passively absorb lectures or cram facts. Instead, they build, ship, communicate, and advance. They launch projects, validate ideas, and acquire real-world capabilities that elude most adults. Your responsibility is ensuring they follow through and excel.
You will engage directly with high school students as they launch businesses, manage projects, and cultivate the confidence, communication skills, and competence necessary for success beyond the classroom. You are not here to deliver theory. You are here to guide execution. You will establish rigorous standards, maintain accountability, and challenge students to produce work that meets real-world expectations.
This position suits individuals who have accomplished something substantial outside academia—built a product, expanded an audience, operated within a startup, or delivered results in a demanding environment—and wish to leverage that experience developing the next generation. If you seek a conventional teaching position, look elsewhere. If you aim to influence how ambitious teenagers think, act, and perform, this is your opportunity.
If you have achieved something meaningful in your career and want to dedicate your time pushing motivated teenagers toward their full potential, this is your opportunity. Apply now
What You Will Be Doing
- Design hands-on workshops that teach students how to cultivate authentic social media followings
- Guide students on content strategy, spanning ideation through optimization leveraging AI tools
- Support students in transforming their personal expertise domains into marketable brands
- Provide 1:1 and small-group coaching to help students establish goals, maintain consistent execution, and produce tangible outputs
- Maintain accountability to rigorous standards in communication, work quality, and reliability
- Direct students through real-world projects (businesses, marketing, coding, etc.) while demanding concrete results
- Monitor student advancement across the 3 C's and take corrective action when performance declines
- Maintain transparent communication with students and parents regarding progress, deficiencies, and action items
What You Won’t Be Doing
- Presenting traditional lectures or following a standardized curriculum
- Evaluating large volumes of homework or emphasizing theoretical knowledge
- Coddling disengaged students or compromising standards to preserve comfort
- Functioning within a slow-moving, bureaucratic school system
Marketing Manager Key Responsibilities
Produce measurable improvement in students' confidence, communication, and real-world capability through coaching them to execute consistently at an elevated standard.
Basic Requirements
- Proven record of exceptional personal achievement in at least one real-world domain: launching a company, expanding an audience, generating revenue, publishing research, competing at an elite level, or equivalent
- Effective coaching and mentoring capabilities, with an aptitude for motivating teenagers
- 3+ years coaching/mentoring teenagers
- Superior communication and presentation abilities
- AI/tech proficiency (ChatGPT, Claude, etc.)
- Willing to work on-site in Austin, TX. Relocation assistance is available
- Able to work in the US without visa sponsorship
Nice-to-have Requirements
- Advanced expertise in at least one real-world discipline (entrepreneurship, medicine, sales, technology, creative industries, finance, athletics) that you can integrate into sessions and workshops with precision
- Background working within a startup or high-growth organization at any capacity
About Alpha
Want to join a learning rebellion that’s transforming the traditional classroom?
Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.
They don’t play by the old rules.
Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.
Alpha School is rewriting the rules of education.
Sounds too good to be true? It’s not.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $50 USD/hour, which equates to $100,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-4909-US-Austin-MarketingManag.023