Agency Brand Strategist (B2B)
6 - 10 years
Charlotte, NC
Full-time
Hybrid
1 month ago
About the role
Agency Brand Strategist (B2B)
Hybrid in Charlotte, NC
Crafted is seeking a Brand Strategist to lead positioning, messaging, discovery, and strategic planning initiatives for B2B manufacturers.
This is NOT a social media, PR, graphic design, or creative content production role. We’re looking for someone who can lead strategic conversations, uncover business insights, and translate complex offerings into clear, differentiated market positioning.
This is a Charlotte-based hybrid role requiring in-office collaboration Tuesday through Thursday. Fully remote employment is not available, and candidates must reside in or be relocating to the Charlotte metro area.
Responsibilities
Required Experience
Work Environment & Benefits
Crafted operates on a hybrid schedule, with in-office collaboration Tuesday through Thursday and remote work on Mondays and Fridays. We value highly collaborative working sessions, strategic discussion, and close partnership across teams.
Benefits include:
Hybrid in Charlotte, NC
Crafted is seeking a Brand Strategist to lead positioning, messaging, discovery, and strategic planning initiatives for B2B manufacturers.
This is NOT a social media, PR, graphic design, or creative content production role. We’re looking for someone who can lead strategic conversations, uncover business insights, and translate complex offerings into clear, differentiated market positioning.
This is a Charlotte-based hybrid role requiring in-office collaboration Tuesday through Thursday. Fully remote employment is not available, and candidates must reside in or be relocating to the Charlotte metro area.
Responsibilities
- Lead discovery sessions, stakeholder interviews, and strategic workshops
- Develop positioning frameworks, messaging architecture, and strategic narratives
- Conduct market, audience, and competitive research
- Translate complex products, services, and technical offerings into clear market positioning
- Build strategic presentations, briefs, and recommendation decks
- Collaborate closely with account service, leadership, and creative teams
- Present strategic recommendations to client stakeholders
- Manage multiple client engagements while maintaining strategic quality and consistency
- Connect strategic initiatives to business objectives and measurable outcomes
Required Experience
- 2+ years of experience within a marketing agency, branding agency, consultancy, or strategically sophisticated in-house marketing environment
- 3+ years of direct experience contributing to or leading brand strategy, positioning, messaging, or go-to-market initiatives
- Demonstrated experience participating in or facilitating discovery sessions, stakeholder interviews, or strategic workshops
- Experience presenting strategic recommendations, messaging frameworks, or campaign direction to clients or executive stakeholders
- Proven ability to manage multiple projects, priorities, and stakeholder groups simultaneously
- Strong writing, communication, strategic thinking, and synthesis skills
- Demonstrated ability to leverage AI tools (e.g., generative AI, predictive analytics, automation platforms) to accelerate research, messaging development, campaign planning, and performance optimization.
Work Environment & Benefits
Crafted operates on a hybrid schedule, with in-office collaboration Tuesday through Thursday and remote work on Mondays and Fridays. We value highly collaborative working sessions, strategic discussion, and close partnership across teams.
Benefits include:
- Competitive compensation
- 401(k), Health, Dental, Vision, and Life Insurance benefits
- Paid time off and company holidays
- Professional development support
- Collaborative, growth-oriented agency environment
Skills
Advertising ServicesMarketing and Sales