TikTok Media Buyer
6 - 10 years
United States
Full-time
Remote
1 month ago
About the role
About Commerce Social
Commerce Social is a TikTok first agency, partnering with ambitious brands to turn social commerce into a meaningful revenue channel.
We're building a high-agency team that thrives on ownership, pace, and clear outcomes. Commerce Social isn't just a place to execute briefs — it's a place to build, experiment, and shape what the future of commerce on TikTok looks like. If you want to do work that directly moves the needle for leading brands, this is where you can do it.
About the Role
We're hiring a TikTok Media Buyer to drive exceptional paid advertising results for our portfolio of enterprise and celebrity brands—plus fuel our own agency growth. Commerce Social is a Gold Star TikTok Partner led by a former TikTok employee and a seasoned agency owner. You'll manage high-budget campaigns and deliver record-breaking performance for our brand partners while scaling our agency through strategic lead generation campaigns.
Key Responsibilities
Client Campaign Management
Agency Growth
Strategic Collaboration
What You Bring
What Success Looks Like
Commerce Social is a TikTok first agency, partnering with ambitious brands to turn social commerce into a meaningful revenue channel.
We're building a high-agency team that thrives on ownership, pace, and clear outcomes. Commerce Social isn't just a place to execute briefs — it's a place to build, experiment, and shape what the future of commerce on TikTok looks like. If you want to do work that directly moves the needle for leading brands, this is where you can do it.
About the Role
We're hiring a TikTok Media Buyer to drive exceptional paid advertising results for our portfolio of enterprise and celebrity brands—plus fuel our own agency growth. Commerce Social is a Gold Star TikTok Partner led by a former TikTok employee and a seasoned agency owner. You'll manage high-budget campaigns and deliver record-breaking performance for our brand partners while scaling our agency through strategic lead generation campaigns.
Key Responsibilities
Client Campaign Management
- Manage and optimize TikTok ad campaigns, driving maximum ROAS for D2C brands across feed ads, Spark Ads, live shopping ads, and product shopping ads.
- Leverage GMV Max campaigns to maximize gross merchandise value across TikTok's automated, full-funnel inventory, identifying opportunities to scale profitably for D2C brand partners.
- Build and manage full-funnel campaign structures across TOFU, MOFU, and BOFU — including brand consideration, retargeting expansion, and new customer acquisition — adjusting strategy as each layer of the funnel matures.
- Run continuous A/B tests on creative, audiences, placements, and bidding strategies across TikTok to improve performance and scale profitably.
- Operate in a high creative-volume environment — assess, rotate, and test large batches of creatives efficiently, feeding the algorithm with constant fresh inputs to sustain performance at scale.
- Analyze campaign data daily to identify opportunities and optimize key metrics including ROAS, CPA, CTR, CAC, and conversion rates.
- Manage attribution setup and troubleshoot discrepancies across TikTok Ads Manager, third-party attribution tools (e.g. Northbeam), and site analytics to ensure optimization decisions are grounded in accurate data.
- Collaborate with creative teams to develop high-performing ad concepts, provide data-driven feedback on what's working, and surface winning angles for scaling.
- Collaborate with landing page partners to develop TikTok-native page experiences optimized for how TikTok users shop — including product bundles, entry-point pricing strategies, and promo-specific pages.
- Adjust budgets, bids, and targeting in real-time to maximize performance while minimizing wasted spend.
Agency Growth
- Design and execute lead generation campaigns for Commerce Social across Meta to attract enterprise and celebrity brand partners.
- Test and optimize agency acquisition funnels, landing pages, and lead magnets to drive qualified inbound opportunities.
- Track and report on agency marketing ROI, cost per lead, and lead-to-client conversion rates.
Strategic Collaboration
- Partner with Account Managers to align paid media with organic and affiliate strategies for cohesive brand growth.
- Stay ahead of TikTok and Meta platform updates, beta features, and advertising best practices to maintain competitive advantages.
- Use ad intelligence tools (e.g. PiPiAds, Meta Ad Library) for competitive creative research and to identify emerging angles before scaling them.
What You Bring
- 2–4 years in paid social media buying with hands-on TikTok Ads Manager and Meta Ads Manager experience
- Proven track record managing $1M+ monthly ad budgets for e-commerce brands across TikTok & Meta
- Experience with TikTok Shop Ads specifically — GMV Max, Spark Ads, and Shop-native campaign types
- Comfort pursuing and maintaining TikTok platform certifications as the ecosystem evolves
- Experience with B2B lead generation or agency marketing campaigns (preferred but not required)
- Strong grasp of performance metrics: ROAS, CPA, CAC, LTV, CTR, CPL
- Proficiency with TikTok Ads Manager, Meta Ads Manager, Google Analytics, attribution tools (Northbeam, Triple Whale, or similar), and reporting tools
- Familiarity with ad intelligence tools such as PiPiAds and Meta Ad Library for competitive research
- Full-funnel thinking — ability to build and manage TOFU, MOFU, and BOFU strategies simultaneously across audience segments and creative angles
- Strong bias toward proactive communication — surfaces performance issues, flags risks early, and proposes structured action plans without waiting to be asked
- Comfortable operating in a high creative-volume environment, rotating large batches and working closely with creative teams to maintain testing momentum
- Excellent communication skills for presenting performance and strategy to clients
- Highly organized with ability to manage multiple high-budget accounts plus internal campaigns
- Passion for performance marketing, platform trends, and growth marketing
What Success Looks Like
- Consistently exceed client ROAS targets while maintaining Commerce Social's top partner status.
- Successfully scale TikTok campaigns to Meta, achieving profitable expansion across both platforms.
- Generate qualified agency leads at target CPL while optimizing conversion rates through the sales funnel.
- Develop innovative testing strategies that uncover breakthrough audiences and creative approaches.
- Deliver clear, proactive weekly performance recaps to clients that contextualize results — explaining the "why" behind the numbers, not just reporting them.
- Proactively identify optimization opportunities and scale campaigns profitably.
- Build trusted client relationships through transparent reporting and strategic insights.
Skills
Advertising ServicesMarketing and Sales