Director, Marketing & Special Projects - Americas
10+ years
New York, United States
Full-time
Onsite
1 month ago
About the role
Position
Job Title: Director, Marketing & Special Projects - Americas
Reports to : Chief Communications & Image Officer – Americas
Job Purpose
In close partnership with the Chief Communications & Image Officer, the Director, Marketing is responsible for the local implementation of the marketing strategy. In this role, the Director Marketing will focus on driving cultural relevance and elevating brand perception as well as in-store and client experiences through innovative storytelling, strategic partnerships, cohesive marketing initiatives, and special projects that support key business priorities and brand objectives.
Job responsibilities
Tasks And Responsibilities
Skills And Competencies
Profile
Requirements
Additional information
The selected candidate will be offered a salary within the range of $150,000 - $165,000 annually, plus bonus eligibility. The salary offered will be dependent upon the candidate’s relevant skills and experience. Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability. Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.
Additional Information
Christian Dior was the designer of dreams. In founding his House in 1947, marked by the revolution of the New Look, he metamorphosed his reveries into wonderful creations. Christian Dior Couture, the Houst of Dreams, is recognized for its French heritage and vibrant culture sublimating its unique Savoir-faire and Creativity through empowering "metiers d’art”. Our Maison is a destination for sustainable growth & success where we shape the future of our Talents in a positive, authentic & generous environment. We bloom & deliver excellence with passion, determination, courage & optimism to offer meaningful & daring codes.
Christian Dior Couture is part of the LVMH Group, where People Make the Difference. We value, celebrate, and welcome each unique talent and strive to create an inclusive environment providing all employees a sense of purpose. Beyond your role, we recognize the importance and passion of creating communities with shared values that enrich and impact beyond our organization. As an employee, you will have an opportunity to engage in our employee-led communities such as Sustainability, Diversity, Equity and Inclusion, and Corporate Social Responsibility.
Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.
Job Title: Director, Marketing & Special Projects - Americas
Reports to : Chief Communications & Image Officer – Americas
Job Purpose
In close partnership with the Chief Communications & Image Officer, the Director, Marketing is responsible for the local implementation of the marketing strategy. In this role, the Director Marketing will focus on driving cultural relevance and elevating brand perception as well as in-store and client experiences through innovative storytelling, strategic partnerships, cohesive marketing initiatives, and special projects that support key business priorities and brand objectives.
Job responsibilities
Tasks And Responsibilities
- Marketing Strategy & Execution - developing comprehensive marketing strategies to support brand image and increase retail sales annually.
- Narrative & Seasonal Storytelling – own and implement narrative of key moments, product launches, and seasonal moments translating creative direction into marketing stories - define hero products, key messages and storytelling that drive desirability.
- Marketing Calendar - build and lead the master calendar aligning all functions.
- Partnerships & Cultural Programming – identify & develop brand partnerships, cultural moments, and institutional collaborations that elevate perception & relevance. Create and cultivate creative communities with a focus on institutions and individuals to create moments with.
- Retail & Client Experience Integration – partner with retail & client teams to translate marketing concepts into elevated in-store and client facing experiences – development of brand events & cultural programming for the HOD and priority markets.
- Special Projects – support and lead special projects across the region, partnering cross-functionally to drive strategic initiatives, key business priorities, and high impact brand moments.
- Direction and assist in the hiring and development of the marketing team.
- Closely work with global communication and creative teams to ensure a cohesive brand message is delivered.
Skills And Competencies
- Ability to react to change of business demands and fast-paced market trends.
- Excellent communication, presentation, and interpersonal skills.
- Strong planning and organizational skills with a sense of priority and attention to detail.
- Comfortable in making autonomous decisions in a timely manner.
- Ability to negotiate with peers, external groups, and agency partners.
- Ability to relate and work with all kinds of people inside and outside the organization.
- Ability to delegate responsibility to direct reports and foster team development.
- Ability to come up with new, highly creative, and culturally relevant ideas.
- Ability to operate all equipment and programs necessary to perform the job.
Profile
Requirements
- Minimum 8-10 years prior marketing experience with a luxury fashion or premium lifestyle brand.
- Proven track record in successful brand storytelling, event execution, partnership development, and management of special projects.
- Ability for frequent travel.
Additional information
The selected candidate will be offered a salary within the range of $150,000 - $165,000 annually, plus bonus eligibility. The salary offered will be dependent upon the candidate’s relevant skills and experience. Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability. Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.
Additional Information
Christian Dior was the designer of dreams. In founding his House in 1947, marked by the revolution of the New Look, he metamorphosed his reveries into wonderful creations. Christian Dior Couture, the Houst of Dreams, is recognized for its French heritage and vibrant culture sublimating its unique Savoir-faire and Creativity through empowering "metiers d’art”. Our Maison is a destination for sustainable growth & success where we shape the future of our Talents in a positive, authentic & generous environment. We bloom & deliver excellence with passion, determination, courage & optimism to offer meaningful & daring codes.
Christian Dior Couture is part of the LVMH Group, where People Make the Difference. We value, celebrate, and welcome each unique talent and strive to create an inclusive environment providing all employees a sense of purpose. Beyond your role, we recognize the importance and passion of creating communities with shared values that enrich and impact beyond our organization. As an employee, you will have an opportunity to engage in our employee-led communities such as Sustainability, Diversity, Equity and Inclusion, and Corporate Social Responsibility.
Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.
Skills
Retail Luxury Goods and JewelryMarketing and Sales