Digital Marketing Specialist
Fresno, CA
Full-time
Remote
1 month ago
About the role
Job Description
Job Information
Digital Marketing Specialist
Location: Fresno, CA (Remote)
Job Type: Long-term Contract
Job Description
We are looking for a Digital Marketing Specialist to support an engineering-focused client. This position is ideal for someone who is detail-oriented and can blend strategic thinking with hands-on execution to expand brand reach, improve lead generation, and elevate digital engagement.
Key Responsibilities
Requirements
Role Focus: 70% hands-on execution, 30% strategy and experimentation.
Job Information
Digital Marketing Specialist
Location: Fresno, CA (Remote)
Job Type: Long-term Contract
Job Description
We are looking for a Digital Marketing Specialist to support an engineering-focused client. This position is ideal for someone who is detail-oriented and can blend strategic thinking with hands-on execution to expand brand reach, improve lead generation, and elevate digital engagement.
Key Responsibilities
- Design and execute digital marketing plans to support business growth and online visibility.
- Oversee paid media initiatives across Google, Meta, and LinkedIn to improve ROI.
- Improve organic website traffic through search optimization (SEO), content refinement, and keyword strategies.
- Plan, develop, and manage digital content for websites, blogs, email campaigns, and social media.
- Track website and campaign performance using analytics tools and report findings with recommendations.
- Manage social media presence, including publishing schedules and audience engagement.
- Integrate marketing automation and customer management tools for a consistent user journey.
- Support WordPress website updates and ongoing optimization.
Requirements
- 5+ years of experience in digital marketing with a strong record of managing multi-channel campaigns.
- Hands-on experience with tools: Google Analytics, Google Ads, Meta Business Suite, Zoho Social, Zoho Campaigns, Looker Studio, or Tableau.
- Must-Have Skills:
- Own social media strategy and optimize new content/channels.
- Execute email/CRM campaigns.
- Drive SEO and improve website performance/conversion.
- Use AI tools to scale content, prompts, and workflows.
Role Focus: 70% hands-on execution, 30% strategy and experimentation.
Skills
Marketing and SalesTechnology, Information and Internet