Digital Marketing Specialist
Opa-Locka, FL
Full-time
Onsite
1 month ago
About the role
Digital Marketing Specialist | Commercial & Sales Support
Location: Opa Locka
Overview
A rapidly growing aviation maintenance, repair and overhaul (MRO) organisation is seeking a Digital Marketing Specialist to support its global commercial and marketing activities.
Position Summary
This role will support digital marketing initiatives that drive brand awareness, engagement, and commercial activity across international aerospace programmes. The position is hands-on, focused on campaign execution, marketing automation, and event support, while working closely with Sales to ensure alignment with commercial objectives.
The role also includes involvement in international trade shows and customer events, with occasional travel required.
Key Responsibilities
Digital Marketing & Campaign Execution
Social Media Management
Marketing Automation & Data Management
Reporting & Performance Tracking
Sales & Commercial Support
Events & Trade Shows
Content & Brand Support
Skills & Experience
Working Environment
Equal Opportunities
This organisation is an equal opportunities employer and is committed to creating an inclusive environment for all employees. Applications are welcomed from all qualified candidates regardless of age, disability, gender identity, marital status, race, religion or belief, sex, or sexual orientation. All hiring decisions are based on business needs, job requirements, and individual qualifications.
Location: Opa Locka
Overview
A rapidly growing aviation maintenance, repair and overhaul (MRO) organisation is seeking a Digital Marketing Specialist to support its global commercial and marketing activities.
Position Summary
This role will support digital marketing initiatives that drive brand awareness, engagement, and commercial activity across international aerospace programmes. The position is hands-on, focused on campaign execution, marketing automation, and event support, while working closely with Sales to ensure alignment with commercial objectives.
The role also includes involvement in international trade shows and customer events, with occasional travel required.
Key Responsibilities
Digital Marketing & Campaign Execution
- Execute digital campaigns including email marketing, landing pages, and automation workflows
- Apply core marketing principles such as segmentation, targeting, and customer journey mapping
- Manage campaign timelines and coordinate delivery across internal teams
- Support lead capture, scoring, and routing processes
Social Media Management
- Manage company social media channels with consistent, on-brand messaging
- Plan and schedule content aligned with campaigns, events, and company updates
- Monitor engagement and performance metrics
Marketing Automation & Data Management
- Maintain CRM data, segmentation, and contact lists
- Support lead nurture campaigns aligned to customer lifecycle stages
- Ensure accurate campaign tracking and documentation
Reporting & Performance Tracking
- Track campaign performance (open rates, click-through rates, conversions)
- Produce performance summaries and dashboards
- Identify optimisation opportunities based on data insights
Sales & Commercial Support
- Support Sales with follow-up campaigns linked to customer activity
- Assist with account-based marketing initiatives
- Align marketing communications with the commercial sales cycle
Events & Trade Shows
- Support planning and execution of industry events globally
- Assist with pre-event promotion, on-site support, and post-event follow-up
- Coordinate marketing materials and lead capture processes
- Travel domestically and internationally as required
Content & Brand Support
- Maintain marketing collateral and ensure consistent branding
- Assist with digital content updates and presentations
- Monitor competitor activity and market trends
Skills & Experience
- 2–4 years’ experience in digital or B2B marketing
- Degree in Marketing, Business, or a related field
- Experience with marketing automation platforms (e.g. Salesforce/Pardot preferred)
- Strong understanding of marketing fundamentals (segmentation, funnels, customer journeys)
- Proficient in Microsoft Office and tools such as Canva or Adobe Creative Cloud
- Experience working with CRM systems and analysing performance data
- Strong organisational skills and attention to detail
- Ability to manage multiple priorities in a fast-paced environment
- Comfortable working both independently and collaboratively
Working Environment
- Primarily office-based with occasional time spent in operational environments
- Ability to work at a computer for extended periods
- Occasional lifting of light marketing materials or equipment
- Travel required up to approximately 25%
Equal Opportunities
This organisation is an equal opportunities employer and is committed to creating an inclusive environment for all employees. Applications are welcomed from all qualified candidates regardless of age, disability, gender identity, marital status, race, religion or belief, sex, or sexual orientation. All hiring decisions are based on business needs, job requirements, and individual qualifications.
Skills
Marketing and Sales