Green building is a fast moving field: you have to be ready to design. Since 1985, BuildingGreen® has provided critical education and technical services to aspiring and practicing designers through its Spotlight Reports and flagship products: Environmental Building News, GreenSpec, and LEEDuser.com.

Industry: Education
Company Size: 2-10 employees

BuildingGreen®

Savvy Admin PROD

**About **

**Role summary **

The Marketing & Content Operations Manager designs, launches, and runs a semi-automated, multi-channel lead-generation and content-marketing program for BuildingGreen.com and LEEDuser.com. They own the marketing technology stack, the content publishing cadence, lead routing and segmentation logic, and the performance dashboard — turning a quarterly publication and a large contact base into a measurable subscription-growth engine.

**Key responsibilities **

- Build and operate lead-generation flows across Salesforce, Pardot, and Apollo (land-and-expand, net-new ICP, cross-promotion).

- Design and run the content cadence: every-other-day social (LinkedIn, Instagram via Later) and weekly/monthly/quarterly email, with batched human review.

- Own lead scoring, the AE manual-engagement trigger inputs, and audience segmentation (including status-driven re-segmentation).

- Manage the subscription funnel (free → paid), ensuring messaging routes correctly by segment.

- Own the Salesforce dashboard: lead-source, customer, AE, and content KPIs; run human-assisted A/B optimization.

- Steward email deliverability and compliance (domain warming, CASL/GDPR-aware suppression, the 400k gradual warm-in).

- Coordinate with the Salesforce admin and Drupal developer on integrations and the data sync.

**Required qualifications **

- 3–6+ years in marketing operations, demand generation, or growth marketing, ideally for a subscription/membership or publishing business.

- **Hands-on Pardot (Account Engagement) **expertise — building Engagement Studio programs, dynamic lists, scoring, and landing pages independently.

- **Salesforce fluency ** — campaigns, reports, dashboards, and how CRM data drives segmentation.

- Demonstrated email marketing competence including deliverability fundamentals (domain warming, suppression, opt-in/consent law awareness: CAN-SPAM, CASL, GDPR).

- Social media scheduling and content repurposing experience (LinkedIn + Instagram; a scheduler such as Later/Buffer/Sprout).

- Comfort with marketing analytics and attribution — defining KPIs and reading a funnel end to end.

**Preferred / nice-to-have **

- Apollo or comparable enrichment/sales-engagement tooling.

- Familiarity with Drupal or a CMS-backed content/subscription model.

- Editorial sensibility — able to shape authored long-form content into channel-appropriate copy without diluting it.

- Experience in AEC, sustainability, or a technical/professional publishing field.

- Basic comfort with low-code automation (Zapier/Workato-class tools).

**Success in the first 6 months **

- Branch 3 (cross-promotion) live with proven write-back; content cadence running with batched review.

- Dashboard reporting lead-source, customer, and content KPIs against baselines.

- 400k warm-in underway without deliverability degradation; 80k opt-in list in active content cadence.

**Benefits **

- 100% Remote Work

- 100% Flexible Hours

- 50% Medical Copay

- 5% 401(k) Match After 1 Year

- Unlimited PTO (Sick Days)

- Guaranteed Annual Increases

- Support for Continuous Education

- End-of-year Employee Bonus Program

Marketing & Content Operations Manager

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