Marketing Communications Manager
6 - 10 years
Birmingham, AL
Full-time
Onsite
1 month ago
About the role
Marketing and Communications Manager
About The Job
This role is based in Birmingham, AL and operates within the Marketing function, supporting the Omnichannel Marketing team. The Marketing and Communications Manager plays a key role in shaping and amplifying Books-A-Million’s brand presence across digital, in-store, and media channels. This position is highly visible and collaborative, contributing directly to brand storytelling, customer engagement, and retail growth initiatives.
Role Summary
The Marketing and Communications Manager drives brand voice and public presence by leading social media, public relations, and marketing campaigns. This role partners with internal teams, agencies, and community stakeholders in a fast-paced, cross-functional environment to build cultural relevance and engagement.
Role Responsibilities
Social Media & Content:
Store Grand Openings & Events Marketing:
Public Relations & Media:
Brand & Campaign Marketing:
Role Qualifications
Required:
Preferred:
Work Environment & Expectations
Office-based with cross-team collaboration. Occasional travel and flexible hours during events or launches may be required.
The Perks
Competitive compensation, health benefits, PTO, employee discounts, and retirement savings plan.
Equal Employment Opportunity (EEO) Statement
Books-A-Million is an equal opportunity employer committed to diversity and inclusion in the workplace.
About The Job
This role is based in Birmingham, AL and operates within the Marketing function, supporting the Omnichannel Marketing team. The Marketing and Communications Manager plays a key role in shaping and amplifying Books-A-Million’s brand presence across digital, in-store, and media channels. This position is highly visible and collaborative, contributing directly to brand storytelling, customer engagement, and retail growth initiatives.
Role Summary
The Marketing and Communications Manager drives brand voice and public presence by leading social media, public relations, and marketing campaigns. This role partners with internal teams, agencies, and community stakeholders in a fast-paced, cross-functional environment to build cultural relevance and engagement.
Role Responsibilities
Social Media & Content:
- Own integrated social media strategy
- Manage agency relationships and content workflows
- Align with creative standards
- Monitor trends and platforms
Store Grand Openings & Events Marketing:
- Lead campaigns for store openings
- Partner on logistics and outreach
- Build scalable playbooks
Public Relations & Media:
- Manage PR strategy and agency
- Oversee press releases and pitches
- Build media relationships
Brand & Campaign Marketing:
- Support integrated campaigns
- Write and edit copy
- Track performance metrics
Role Qualifications
Required:
- Bachelor’s degree or equivalent experience
- 4–6 years marketing experience
- Strong communication and project management skills
Preferred:
- Retail or multi-location experience
- Analytics familiarity
- Passion for books and pop culture
Work Environment & Expectations
Office-based with cross-team collaboration. Occasional travel and flexible hours during events or launches may be required.
The Perks
Competitive compensation, health benefits, PTO, employee discounts, and retirement savings plan.
Equal Employment Opportunity (EEO) Statement
Books-A-Million is an equal opportunity employer committed to diversity and inclusion in the workplace.
Skills
RetailOther