Custom Sales Manager
6 - 10 years
Florence, AL
Full-time
Remote
1 month ago
About the role
Description
The Custom Sales Manager supports the performance, development, and effectiveness of the brand’s Custom Styling team. Reporting to the Director of Custom, this role works closely with Custom Stylists to help implement approved selling strategies, support day-to-day sales activities, and ensure a consistent, high-quality client experience across custom sales channels.
This role focuses on coaching, training coordination, and operational support for the Custom Styling team to help drive the growth of the custom apparel business. The Custom Sales Manager collaborates with Retail team & other cross-functional partners to support client engagement initiatives, assist with identifying new business opportunities, and helping stylists execute effective selling practices.
The Custom Sales Manager plays an important role in reinforcing a strong sales culture by equipping stylists with the tools, knowledge, and support needed to successfully serve clients and grow their individual books of business.
Key Responsibilities
Stylist Success and Sales Support
Team Leadership & Development
Training & Selling Excellence
Client Development & New Business
Requirements
Key Qualifications
Success in This Role
Success in this role means providing strong support to the Custom Styling team & ensuring the sales agenda approved by the Director of Custom is implemented to drive strong and consistent results. The goal is to equip our sales team to effectively serve clients, grow their personal books of business, and contribute to the continued growth of the brand’s custom apparel offering.
The Custom Sales Manager supports the performance, development, and effectiveness of the brand’s Custom Styling team. Reporting to the Director of Custom, this role works closely with Custom Stylists to help implement approved selling strategies, support day-to-day sales activities, and ensure a consistent, high-quality client experience across custom sales channels.
This role focuses on coaching, training coordination, and operational support for the Custom Styling team to help drive the growth of the custom apparel business. The Custom Sales Manager collaborates with Retail team & other cross-functional partners to support client engagement initiatives, assist with identifying new business opportunities, and helping stylists execute effective selling practices.
The Custom Sales Manager plays an important role in reinforcing a strong sales culture by equipping stylists with the tools, knowledge, and support needed to successfully serve clients and grow their individual books of business.
Key Responsibilities
Stylist Success and Sales Support
- Support our sales team in executing custom sales strategies and initiatives that contribute to custom revenue growth
- Monitor sales performance and coach sales team to improve conversion, average order value, and client retention
- Identify opportunities to support sales team in growing the custom business through events, partnerships, and proactive client outreach
- Work with Director of Custom to collaborate with Retail and Ecommerce teams to support custom selling opportunities across all channels including Wholesale partnerships
- Partner with the Wholesale team to support the planning and execution of Nordstrom and B2B custom events, helping coordinate stylist participation, client engagement and selling support
Team Leadership & Development
- Support the recruitment, onboarding, and ongoing development of Custom Stylists. Provide ongoing coaching and mentorship, to elevate team performance.
- Foster a culture of accountability, creativity, and client service excellence
- Ensure the team consistently delivers a premium styling experience aligned with brand standards
Training & Selling Excellence
- Support the development and execution of custom product and system training and selling techniques provided by the Director of Custom
- Support the development of the training programs that educate teams on the custom process, product offerings, and selling strategies provided by the Director of Custom
- Develop tools, playbooks, and best practices to support stylists in closing custom sales
- Partner with the Director of Custom to align training initiatives with broader custom business strategy
Client Development & New Business
- Drive proactive client development initiatives to expand the custom client base
- Identify creative ways to generate new business including events, partnerships, local outreach, and corporate opportunities
- Support stylists in developing strong personal client books and long-term relationships
- Work with Marketing to support custom-focused activations and client engagement opportunities
Requirements
Key Qualifications
- 6–10+ years of success in luxury retail, custom apparel, or high-touch sales, with a consistent record of exceeding revenue targets
- Proven track record as a top-performing salesperson who has transitioned into (or is ready for) team leadership
- Strong expertise in clienteling and building high-value client books that drive repeat and referral business
- Ability to lead, coach, and hold teams accountable to sales KPIs (conversion, AOV, retention)
- Demonstrated success in driving new business through proactive outreach, events, and partnerships
- Experience in custom apparel or made-to-measure strongly preferred
Success in This Role
Success in this role means providing strong support to the Custom Styling team & ensuring the sales agenda approved by the Director of Custom is implemented to drive strong and consistent results. The goal is to equip our sales team to effectively serve clients, grow their personal books of business, and contribute to the continued growth of the brand’s custom apparel offering.
Skills
Sales and business developmentRetail Apparel and Fashion