Marketing Specialist
5+ years
United States
Full-time
Remote
1 month ago
About the role
As a Consultant of Marketing Analytics (Paid Media Focus), you will support end-to-end media planning, execution, and optimization for an established, leading global brand. This role impacts a diverse set of channels with a strong focus on leveraging data and analytics to drive performance and strategy. You will work closely with marketing stakeholders to ensure campaigns are aligned to business objectives, brand KPIs, and audience engagement goals. Responsibilities include:
DESIRED SKILLS & EXPERIENCE
Requirements:
Preferred Qualifications:
WHAT WE HAVE TO OFFER:
Because we know how important our people are to the success of our clients, it’s a priority to make sure we stay committed to our employees and making Beyondsoft a great place to work. We take pride in offering competitive compensation and benefits along with a company culture that embodies continuous learning, growth, and training with a dedicated focus on employee satisfaction and work/life balance.
Beyondsoft provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and the full employee lifecycle up through and including termination.
- Support development and execution of full-funnel paid media strategies across digital and offline channels with a focus on B2B audiences
- Leverage data to inform audience segmentation, product targeting, and channel strategy, ensuring campaigns reach the right users at the right time
- Manage day-to-day campaign execution and optimization across platforms (e.g. search, social, programmatic, and off-site channels)
- Establish and apply measurement frameworks to evaluate campaign effectiveness, including performance marketing metrics, brand KPIs, and incrementality
- Conduct A/B testing and experimentation, translating results into actionable insights and continuous optimization strategies
- Deliver weekly insights and recommendations grounded in deep analysis of campaign performance and broader market signals
- Perform brand lift studies, social listening, and audience analysis to better understand engagement and perception
- Provide data-driven recommendations on budget allocation, channel mix, and campaign strategy to improve overall performance
- Collaborate cross-functionally with marketing, analytics, and business stakeholders to ensure alignment and drive informed decision-making
- Contribute to the team’s best practices through documentation and knowledge sharing
DESIRED SKILLS & EXPERIENCE
Requirements:
- Bachelor’s Degree required.
- Minimum 3 to 6 years of hands-on paid media experience
- Strong proficiency with media platforms, such as Google Ads, LinkedIn, and Meta (Facebook/Instagram)
- Experience executing and optimizing campaigns, including creative testing and retargeting strategies
- Direct and programmatic buys and retargeting audience configuration
- Understanding of attribution models, conversion tracking, and cross-channel performance measurement
- Proficiency in Excel for data analysis and reporting
- Ability to communicate insights and recommendations clearly to stakeholders
- Exposure to multi-channel campaigns, including offline or off-site media
- Ability to communicate effectively with stakeholders and manage client relationships
Preferred Qualifications:
- Experience from a marketing/advertising agency or consulting firm
- Google Ads certification
- Experience with advanced measurement approaches (e.g., incrementality, brand lift)
- Familiarity with audience segmentation and targeting approaches, particularly for B2B audiences
WHAT WE HAVE TO OFFER:
Because we know how important our people are to the success of our clients, it’s a priority to make sure we stay committed to our employees and making Beyondsoft a great place to work. We take pride in offering competitive compensation and benefits along with a company culture that embodies continuous learning, growth, and training with a dedicated focus on employee satisfaction and work/life balance.
- Competitive hourly compensation of $50–$60/hour based on experience with clear expectations and pay transparency
- Non-exempt, billable-time role, providing consistent client exposure and the opportunity for approved overtime when project needs allow
- Remote position, working with high-visibility enterprise clients
- 8 paid company holidays plus 1 floating holiday
- Paid Time Off (PTO): 5 days annually, designed to complement company holidays and client schedules
- 401(k) retirement plan with company match, supporting long-term financial wellness
- Comprehensive company-sponsored benefits for eligible employees and their families, including:
- Medical, dental, and vision insurance
- Health Savings Account (HSA)
- Short- and long-term disability coverage
- Employee Assistance Program (EAP)
- Basic life and AD&D insurance
- Optional voluntary benefits, allowing employees to customize coverage to their needs:
- Health Care and Dependent Care FSAs
- Commuter benefits
- Voluntary accident and critical illness coverage
- Voluntary long-term care
- Additional life and AD&D insurance
Beyondsoft provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and the full employee lifecycle up through and including termination.
Skills
Marketing and SalesAdvertisingIT Services and IT ConsultingHospitals and Health Care