Social Media Strategy Director, Creators & Community
10+ years
United States
Remote
1 month ago
About the role
About Bark Belt
Bark Belt is a premium dog safety and lifestyle brand built for people who travel with their dogs in the car.
We make automotive safety products designed to protect dogs on the road while building a brand around adventure, travel, outdoors, and the bond people have with their dogs.
We are growing fast and looking for someone who understands how modern brands are built online. Not through ads alone, but through creators, community, conversation, and consistency.
Compensation - PLEASE READ
We want to be upfront about compensation because the structure of this role is a bit unique.
Right now, there simply is not enough work to justify full-time hours or a traditional salaried position. We expect that to change over time and as the role grows, compensation and responsibility will grow with it.
The ideal hire already works in the industry and is looking for:
This role is designed for someone who wants to help build something meaningful from an early stage. For the right person, there is a very real opportunity for this role to expand significantly alongside the growth of Bark Belt, including equity participation after six months of successful employment.
Compensation:
The Role
We are looking for someone to define, establish, and execute the organic social strategy and vision for Bark Belt.
This person understands why content and community works, what makes content perform, how communities form around brands, and how creators can become a scalable growth engine.
You’ll own the organic presence of Bark Belt while helping shape the broader vision for how the brand grows online. You will play an integral role in growing the Bark Belt community and creator ecosystem across TikTok, Instagram, Facebook, and Reddit.
You will be given the keys with a high level of autonomy to build the strategy you believe will successfully grow the brand and execute against it.
We are not looking for someone to simply post content.
You’ll be responsible for:
You’ll work directly with the founder and help shape how the brand shows up online every day.
The Ideal Candidate Has
What Success Looks Like For You
To Apply
Send to ([email protected])
Bark Belt is a premium dog safety and lifestyle brand built for people who travel with their dogs in the car.
We make automotive safety products designed to protect dogs on the road while building a brand around adventure, travel, outdoors, and the bond people have with their dogs.
We are growing fast and looking for someone who understands how modern brands are built online. Not through ads alone, but through creators, community, conversation, and consistency.
Compensation - PLEASE READ
We want to be upfront about compensation because the structure of this role is a bit unique.
Right now, there simply is not enough work to justify full-time hours or a traditional salaried position. We expect that to change over time and as the role grows, compensation and responsibility will grow with it.
The ideal hire already works in the industry and is looking for:
- Supplemental income
- A high-autonomy role with real ownership
- The opportunity to help build a fast-growing consumer brand early
- Long-term upside through equity participation
This role is designed for someone who wants to help build something meaningful from an early stage. For the right person, there is a very real opportunity for this role to expand significantly alongside the growth of Bark Belt, including equity participation after six months of successful employment.
Compensation:
- Monthly retainer; $1,250/month
- Flexible remote hours; ~10 hours/week
- Equity opportunity negotiated after six months of successful employment
The Role
We are looking for someone to define, establish, and execute the organic social strategy and vision for Bark Belt.
This person understands why content and community works, what makes content perform, how communities form around brands, and how creators can become a scalable growth engine.
You’ll own the organic presence of Bark Belt while helping shape the broader vision for how the brand grows online. You will play an integral role in growing the Bark Belt community and creator ecosystem across TikTok, Instagram, Facebook, and Reddit.
You will be given the keys with a high level of autonomy to build the strategy you believe will successfully grow the brand and execute against it.
We are not looking for someone to simply post content.
You’ll be responsible for:
- Defining and executing Bark Belt’s organic social strategy
- Using creators, content, and community to grow the brand online
- Briefing and managing creator relationships
- Reviewing, editing and posting creator content
- Creating and posting static graphics
- Identifying trends, whitespace, and content opportunities
- Keeping channels active, consistent, and growing
- Tracking what content performs well and why
- Testing content formats, messaging, cadence, and timing
- Helping shape the voice and identity of Bark Belt online
You’ll work directly with the founder and help shape how the brand shows up online every day.
The Ideal Candidate Has
- Experience building and leading organic social strategies
- Expertise working with creators and growing online communities
- Strong understanding of organic content mechanics and community growth
- Familiarity with social media productivity and AI tools
- Working knowledge of Adobe suite and Canva
- Strong communication and relationship management skills
- Loves dogs and has one yourself
- Understands premium lifestyle brands
What Success Looks Like For You
- Significant increase in social posting volume (weekly posting across accounts)
- Increased and consistent follower growth
- Stronger community engagement
- Bark Belt becoming a recognizable culture brand in the dog space (eventual growth in Bark Belt brand health metrics)
To Apply
Send to ([email protected])
- Resume with links to work or accounts you’ve managed
- Brief 2-3 paragraphs on WHY and HOW you know you'll succeed in this role
- Bonus points for pictures of you and your dog(s)!
Skills
Marketing and SalesPet Services