Lead Brand Marketing
Dallas, TX
Full-time
Remote
1 month ago
About the role
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Key Roles and Responsibilities:
Executes and supports brand strategy, development, and implementation to ensure consistent messaging and enhance brand equity both internally and externally.
General responsibilities:
AI/ technology
Requirements:
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Our Lead Brand Management earns between $118,800 - $178,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Call to action
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$130,700.00 - $196,100.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Key Roles and Responsibilities:
Executes and supports brand strategy, development, and implementation to ensure consistent messaging and enhance brand equity both internally and externally.
General responsibilities:
- Drive marketing efficiency by reducing rework, minimizing misalignment, and preventing off‑strategy execution, while enabling faster decision‑making through clear guidance on what is fixed versus flexible.
- Through early consultation and proactive stakeholder management, the role ensures all customer‑facing materials align with established brand strategies.
- Ensure executional materials are ‘on-brief’ and materials are reviewed during the development process (well-in-advance of leadership approvals) to ensure those ‘executions’ represent that brand’s strategy in the marketplace
- Provide brand consultation to BU leaders and their teams based on established brand strategies, standards and guidelines. Brand Managers are able to demonstrate how to appropriately use AT&T’s brands (strategies for target audiences, look-and-feel, creative toolkit, etc.) to achieve greater levels of awareness, consideration, emotional connection,), greater share-of-wallet, advocacy, etc.
- Effectively manage stakeholder interests across multi-functional integrated teams; in an effort to drive brand building while also driving short-term and long-term business objectives
- Ability to identify new branding needs/opportunities within the business organizations and closely partner with Brand Design and Brand Strategy teams in order to provide solutions
- Build strong relationships with all internal/external groups responsible for generating customer-facing materials/marketing/creative
- Identify new processes, ways of working and content to improve the execution of the AT&T’s brands.
AI/ technology
- Lead the discovery, testing, and adoption of AI-enabled workflows that improve brand management effectiveness—while protecting brand standards, customer trust, and legal/compliance standards.
- Identify where AI should assist vs. automate (human-in-the-loop for brand stewardship).
- Partner with other leads across Marketing, Technology, CDO, and Legal teams to identify high-value use cases.
Requirements:
- Strong interpersonal skills with the ability to develop and manage relationships at all levels of the organization, demonstrating excellent communication skills, both written and oral
- Must exhibit a tenacious, can-do attitude and be willing to work through ambiguity to get to positive outcomes
- 5+ years experience within a Brand Management/Governance function.
- 3-5 years experience in brand-building or within a creatively oriented Marketing role
- Thorough understanding of the disciplines of Branding, Brand Management and Marketing
- Creative background with working design experience a plus
- Demonstrated experience implementing or piloting marketing technology (e.g., DAM, CMS, automation, testing tools) or analytics solutions.
- Working knowledge of AI concepts relevant to marketing:
- Generative AI (text/image), retrieval/search, summarization, prompt design and evaluation, and model limitations (hallucinations, bias, IP considerations)
- Comfort with tools like: Microsoft Copilot, ChatGPT/enterprise LLMs, Adobe tools, analytics platforms, or equivalent.
- Bachelor’s degree in marketing or related field is strongly preferred
- Experience working directly with Designers, Strategists, Marketing Managers, Copywriters, Creative Directors, Project Managers, and Production Teams
- Exceptional organizational skills with ability to prioritize, work with competing deadlines, and ability to adapt to change is required.
- Strong negotiation and influencing skill
- Attention to detail with the ability to deliver actionable feedback in a concise and effective manner
- Good general knowledge of Adobe Creative Suite (InDesign, Illustrator, and Photoshop) as well as Microsoft Office
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Our Lead Brand Management earns between $118,800 - $178,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
Call to action
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$130,700.00 - $196,100.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Skills
Marketing and Sales