Edvensoft Solutions is the leading Digital Engineering and Digital Assurance services company. Headquartered in Dallas, TX and offshore delivery center in Hyderabad, India. We offer customized IT solutions for companies across industries and enable them to align with their vision and goals to make them ahead in this digital world.

We have a track record of transforming large enterprise customers across the globe. Our offerings and services include Advisory and Transformation, Digital Engineering, Digital Assurance, Data Engineering, AI & ML, Cloud Engineering, Enterprise Platforms, Networks, Infra & more. Our seasoned and certified professionals' goal is to provide our customers with results that will propel them ahead.

We build Products and IPs to turn every customer engagement into a memorable movement. Our innovation-led CRM products offer Digital Marketing, Point of Sale, E-Commerce & Services. 

Our clientele includes Fortune 500 firms across several areas, including fleet Management, Retail, Banking & Finance, Health Care, E-commerce, Energy Management, and automotive sectors. 

Let's partner and create a successful digital story with your trusted partner Edvensoft Solutions.

Industry: IT System Custom Software Development
Company Size: 501-1,000 employees

Edvensoft Solutions

Savvy Admin PROD

**Role Overview **

We are seeking a Marketing Director to lead brand strategy and growth initiatives for LEAP360—our AI-powered, all-in-one business platform.

This role requires a strategic marketer who can build a strong, differentiated brand, drive demand generation, and position LEAP360 as a market-leading platform across target industries. You will own the end-to-end marketing function—from brand storytelling to pipeline generation.

**Key Responsibilities **

**Brand Strategy & Positioning **

- Define and drive brand vision, messaging, and positioning for LEAP360

- Build a compelling brand narrative that resonates with enterprise and SMB audiences

- Ensure consistent brand identity across all channels and touchpoints

**Demand Generation & Growth **

- Develop and execute multi-channel marketing strategies (digital, content, events, campaigns)

- Drive lead generation, pipeline growth, and customer acquisition

- Optimize marketing funnels and conversion strategies

**Product & Go-To-Market (GTM) **

- Lead go-to-market strategies for product launches and feature releases

- Collaborate with product and sales teams to align messaging with market needs

- Position LEAP360 effectively against competitors

**Content & Digital Marketing **

- Oversee creation of high-impact content (website, campaigns, case studies, videos)

- Drive thought leadership in AI, SaaS, and digital transformation

- Manage social media, SEO/SEM, and performance marketing initiatives

**Team Leadership & Collaboration **

- Build and lead a high-performing marketing team

- Collaborate cross-functionally with sales, product, and leadership teams

- Manage external agencies and partners

**Required Skills & Qualifications **

- 10+ years of experience in marketing, brand strategy, or growth roles

- Proven experience in SaaS, AI platforms, or enterprise technology marketing

- Strong expertise in brand building, demand generation, and GTM strategy

- Experience driving digital marketing, performance campaigns, and analytics

- Excellent storytelling, communication, and leadership skills

- Data-driven mindset with strong understanding of marketing KPIs and ROI

**Preferred Qualifications **

- Experience marketing AI-driven platforms or CRM/ERP/SaaS solutions

- Exposure to industries like Retail, FEC, SaaS, or FinTech

- Familiarity with marketing automation tools and CRM platforms

Director for Branding

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