Wealth Plus transforms workplace benefits through a unified platform bringing together retirement plans, health savings, and more, into a more intuitive system.  Our all-in-one solution consolidates benefit management, participant engagement tools and advisory services in a single platform.

We simplify administration while automating compliance and giving employees clear visibility into their entire savings portfolio. The platform offers white label flexibility to help your business grow. By integrating all these tools and insight. together, we turn complexity into clarity and deliver the future of workplace benefits.

Industry: Financial Services
Company Size: 11-50 employees

WealthPlus

Savvy Admin PROD

**Job Title: ** Marketing Manager

**Location: ** New York, NY or Remote

**Department: ** Marketing / Growth

**Reports To: ** Chief Executive Officer or Head of Sales

**Position Summary **

**WealthPlus ** is a comprehensive workplace solution that’s reimagining the modern benefit stack. We bring simplicity, flexibility, and clarity to employee financial wellness and plan management through a single, unified platform. Our all-in-one solution empowers organizations to build customized benefit programs tailored to their unique goals. With seamless single sign-on and an integrated experience, managing plans, participants, and accounts becomes streamlined and efficient. At WealthPlus, we’re redefining how organizations and individuals think about workplace benefits— making the future of financial wellness more accessible, transparent, and personal. Join a dynamic team that is shaping the future of wealth and workplace technology!

The Marketing Manager will help build and execute WealthPlus’s marketing function from the ground up. This role is responsible for developing clear, compelling messaging, content, campaigns, and go-to-market materials that communicate the value of a modern recordkeeping and workplace benefits platform to the benefit ecosystem and other industry stakeholders.

This role is ideal for a hands-on marketer who understands how to translate complex financial services, retirement plan, and fintech concepts into accessible, engaging, and commercially effective messaging. The Marketing Manager will partner closely with Product, Sales, Client Experience, and leadership to shape WealthPlus’s market positioning, build demand, support launch readiness, and create the marketing foundation needed to scale. Experience marketing within retirement, recordkeeping, fintech, wealth management, workplace benefits, or B2B financial services is strongly preferred.

**Key Responsibilities **

- Build and execute WealthPlus’s marketing strategy, including brand positioning, audience segmentation, messaging, campaign planning, and channel strategy.

- Develop sales enablement and product marketing materials that help WealthPlus communicate effectively with advisors, TPAs, plan sponsors, partners, and enterprise buyers.

- Partner with Product and Sales to align messaging with platform capabilities, roadmap priorities, buyer needs, and competitive positioning.

- Own and manage marketing campaigns across email, LinkedIn, website, events, webinars, sales enablement, and partner communications.

- Write and edit high-quality copy for product one-pagers, pitch decks, website pages, case studies, newsletters, email campaigns, social posts, launch announcements, and client-facing materials.

- Build marketing processes, tools, templates, calendars, reporting routines, and infrastructure that can scale as the company grows.

**Education & Experience **

- Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field.

- 3–5 years of marketing experience, preferably in B2B financial services, fintech, retirement, wealth management, workplace benefits, HR tech, or enterprise SaaS.

- Proven ability to own marketing work independently, including building playbooks, developing messaging, executing campaigns, and creating content.

- Experience creating marketing materials for complex products, regulated industries, financial advisors, wealth managers, or multi-stakeholder buyer groups.

**Skills & Knowledge **

- Strong understanding of B2B marketing strategy, including brand, content, demand generation, product marketing, and sales enablement.

- Excellent writing and storytelling skills with the ability to make complex retirement, recordkeeping, fintech, and workplace benefits concepts clear and engaging.

- Experience developing campaigns across email, LinkedIn, website, webinars, events, newsletters, and sales collateral.

- Ability to partner cross-functionally with Product, Sales, Client Experience, Operations, Compliance, and leadership.

- Strong project management skills with the ability to prioritize, execute quickly, and manage multiple marketing workstreams in a fast-moving startup environment.

- Comfortable using marketing, analytics, CRM, design, and collaboration tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, Canva, PowerPoint, Figma, Jira, Confluence, or similar platforms.

**Preferred: **

- Exposure to product marketing or content strategy for companies in the retirement and workplace benefits space, such as recordkeeping platforms, financial wellness companies, digital advisory platforms, or benefits technology providers.

- Experience building a brand, marketing function, or launch strategy at a pre-launch or early-stage startup.

- Basic design skills for creating or editing marketing assets in Canva, PowerPoint, Figma, or similar tools.

**Compensation and Benefits **

- Competitive base salary: $130,000 - $150,000 commensurate with experience and geographic market.

- Annual discretionary bonus and equity opportunities.

- Comprehensive benefits package including medical, dental, vision, and paid time off.

Marketing Manager

A Community Spotlighting Tech-for-Good in Healthcare and Life Sciences: Uniting Mission-Driven Professionals to ‘Do Well by Doing Good’.

In a world where financial performance often dictates company decisions, HealthTechQuity strives to offer a refreshing source of inspiration and meaningful connections for mission-driven individuals across HealthTech, MedTech, and Biotech industries.

By fostering networking opportunities and featuring impactful stories, we aim to spotlight the innovative products and initiatives that leverage technology to improve lives, close health equity gaps, whilst building sustainable, economically thriving businesses. Ultimately questioning “how to do well by doing good?”.

We offer: 
🤝 Connection via in-person networking events, roundtables and panel discussions with set agendas and room for healthy debate held out of Boston, New York, Miami and San Diego. Alongside a virtual LinkedIn group.
💡 Inspiration via quickfire 1-1 spotlights of mission-driven leaders and professionals.

Industry: Social Networking Platforms
Company Size: 2-10 employees

HealthTechQuity

**Manager / Senior Manager, B2B GTM & Revenue Marketing **

**Full-Time | Senior Individual Contributor | Reports to Executive Leadership **

Shape the Future of Health Innovation

We are partnering with a **stealth‑stage, high‑growth organization in the health innovation sector ** to hire a talented **Manager / Senior Manager, B2B GTM & Revenue Marketing **.

Our client is preparing for a significant product launch and is looking for a strategic, hands-on marketer who excels at translating complex offerings into clear go‑to‑market execution, buyer engagement, and measurable pipeline growth.

This role is ideal for a marketer who wants ownership, influence, and the opportunity to build a GTM engine from the ground up in a fast-growing environment.

The Role

You will work closely with senior leadership to manage end-to-end go-to-market programs across pre-launch, launch, and growth phases. You’ll translate strategy into demand generation campaigns, lifecycle marketing, positioning, messaging, and sales enablement that drives revenue impact.

Key Responsibilities:

- Execute GTM programs for an upcoming product launch

- Translate strategy into campaigns, workflows, buyer journeys, and execution milestones

- Build and optimize HubSpot systems including lifecycle stages, lead scoring, segmentation, and dashboards

- Develop compelling product marketing assets such as positioning, core messaging, FAQs, one-pagers, and pitch decks

- Create sales enablement tools that help convert interest into meetings and opportunities

- Lead demand generation efforts including nurture flows, ABM programs, webinars, and event follow-up

- Partner with leadership and agencies across paid, earned, and owned channels to align on pipeline goals

About You:

- 7–10+ years in**B2B GTM marketing **, demand generation, product marketing, or revenue marketing

- Strong hands-on experience with **HubSpot ** (workflows, segmentation, scoring, reporting)

- Proven ability to market complex, high-consideration, or multi-stakeholder B2B offerings

- Excellent project management and communication skills

- Comfortable operating autonomously within a fast-paced, agile environment

- Bonus: experience in healthcare, life sciences, data/insights, membership-based businesses, events, or workspace companies

Why This Opportunity Stands Out:

- High-impact ownership of a major product launch

- Close collaboration with senior leadership

- Ability to shape and build the GTM infrastructure

- Mission-aligned organization focused on innovation and meaningful impact

**Hybrid – Manhattan, NYC (Mon-Thurs onsite, Fri WFH) **

Interested in Learning More?

BioTalent is managing this search on behalf of our client.

If you are a B2B marketer looking for a high-impact role with significant influence and visibility, we would welcome a conversation.

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more.  

The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C.  

GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more  

▪️ Building a Diverse Workforce  - We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion.   

▪️ Supporting Our Communities  - Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities.  

GEICO Has Office Locations In: 
Regional offices: 
▪️Buffalo, New York 
▪️Dallas, Texas 
▪️Fredericksburg, Virginia 
▪️Indianapolis, Indiana 
▪️Lakeland, Florida 
▪️Macon, Georgia 
▪️San Diego, California 
▪️Tucson, Arizona 
▪️Virginia Beach, Virginia 
▪️Woodbury, New York 

Service centers: 
▪️Honolulu, Hawaii 
▪️Kansas City, Kansas 
▪️Iowa City, Iowa 

Claims centers: 
▪️Houston, Texas 
▪️Marlton, New Jersey 
▪️Seattle, Washington 

Headquarters 
Chevy Chase, MD

Industry: Insurance
Company Size: 10,001+ employees

GEICO

**At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.**

**Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.**

**When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.**

**Manager, Marketing Strategy**

**Job Description**

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

**Why Join Us?**

We're building something special within GEICO marketing. The vision is clear: lead one of the world's most iconic brands into the future to claim category leadership to drive profitable growth AND build the most highly performing marketing organization in the industry. Our Marketing Operating Principles include hiring the best at every level and developing our talent to raise the bar for the team. If we can’t do it excellently, we don’t do it. Everything we do starts with a strategy. If we don’t know why we’re doing it, we don’t do it. We act like it’s our business when engaging resources and deeply know and understand our business and category. In marketing at GEICO, we address initiatives and issues head on as a team.

**Location: **This is a hybrid role, with an onsite presence of 3 days per week at our Manhattan, NY or Bethesda, MD.

**Reports To: **Senior Director, Marketing Strategy and Intelligence

**Role Overview**

GEICO is building a modern marketing organization designed for speed, intelligence, and growth. We are seeking a Manager, Marketing Strategy to serve as a T-shaped strategist who will work with the CMO to turn complex inputs into clear strategy and compelling stories that drive decisions.

This role sits at the center of marketing transformation, connecting customer insight, performance data, and business priorities into sharp strategies and executive-ready stories. The right candidate is both an analytical problem-solver and a high-impact storyteller who is comfortable navigating ambiguity, elevating thinking, and supporting senior leaders, including the CMO.

**Key Responsibilities**

**Audience & Insight Strategy**

- Translate customer data, research, and segmentation into clear audience strategies that inform how GEICO shows up in the market.

- Identify emerging consumer behaviors and competitive shifts, turning signals into opportunities for growth.

- Ensure audience insights are consistently embedded into campaign strategy, messaging, and channel decisions.

**Marketing Strategy Development**

- Lead high-impact strategy workstreams tied to enterprise growth priorities.

- Frame ambiguous business problems, develop hypotheses, and structure analysis to drive clarity and action.

- Build data-backed recommendations that influence marketing investment, prioritization, and go-to-market strategy.

- Develop business cases for new initiatives, pilots, and growth opportunities.

**Narrative & Storytelling (Core to the Role)**

- Write clear, compelling strategy narratives for senior leadership, including the CMO, CEO, and executive team.

- Translate complex analyses into simple, decisive storylines that drive alignment and action.

- Support in shaping key marketing stories—quarterly business reviews, transformation updates, and major strategic initiatives.

- Ensure consistency and clarity in how marketing strategy is communicated across the organization.

- Leverage strong design sensibility and AI-assisted tools to create executive-ready storytelling materials.

**Planning & Performance**

- Support annual and quarterly planning cycles with insight-driven recommendations and prioritization frameworks.

- Define success metrics for strategic initiatives and track performance to inform ongoing decisions.

- Synthesize results into actionable insights and executive-ready materials.

- Partner closely with Brand, Media, Creative, Product, Analytics, and Finance.

**Agentic Strategy & AI-Driven Approaches**

- Help shift GEICO from static planning to agentic strategy where marketing decisions are continuously informed and optimized by data, models, and real-time signals.

- Translate complex AI outputs into clear strategic direction, ensuring leadership understands not just what is happening, but what to do next.

- Design strategies that are adaptive by default—built to learn, iterate, and improve in-market rather than rely on fixed plans.

- Identify where automation and AI can meaningfully accelerate growth, decision-making, and speed-to-market.

**Qualifications**

- 5+ years of experience in marketing strategy, growth strategy, customer insights, analytics, or related roles.

- Hands-on experience with customer segmentation, data analysis, or strategic problem-solving.

- Strong ability to synthesize complex data into clear insights and actionable recommendations.

- Experience supporting cross-functional initiatives in a fast-paced, evolving environment.

- Excellent written and verbal communication skills, with comfort presenting to senior stakeholders.

- Familiarity with research tools, analytics platforms, or experimentation methodologies (formal expertise not required).

- Experience using AI-assisted design tools (e.g., for concepting and rapid iteration) is a plus.

- Bachelor’s degree required; advanced degree a plus but not required.

**Leadership & Working Style**

- Comfortable operating with ambiguity and limited direction while maintaining structure and rigor.

- Curious and analytical, with a strong interest in customer behavior, market dynamics, and growth levers.

- Collaborative and team-oriented, with a bias toward learning and continuous improvement.

- Demonstrates sound judgment, attention to detail, and a strong sense of ownership.

Hybrid: 3 days a week in office

**Annual Salary**

$121,975.00 - $189,625.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

**The GEICO Pledge**

**Great Company: ** At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

**Great Careers: ** We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

**Great Culture: ** We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

**Great Rewards: ** We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.

- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.

- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.

- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

Manager, Marketing Strategy

Deloitte drives progress. Our firms around the world help clients become leaders wherever they choose to compete. Deloitte invests in outstanding people of diverse talents and backgrounds and empowers them to achieve more than they could elsewhere. Our work combines advice with action and integrity. We believe that when our clients and society are stronger, so are we. 

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) and each of its member firms are legally separate and independent entities. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more.

The content on this page contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on content from this page.

Industry: Business Consulting and Services
Company Size: 10,001+ employees

Deloitte

Are you a marketing leader who sees around corners and drives outcomes? Do you translate business strategy into a prioritized portfolio of integrated marketing initiatives-and ensure the work delivers measurable impact? Are you energized by partnering with leaders across multiple businesses, guiding teams, and balancing competing priorities in a fast-paced, virtual environment while meeting business and client needs?

**Work you'll do**

As a Specialist Manager, Marketing on the GPS Marketing team, you will be responsible for:

- Developing and executing strategic marketing plans that support business priorities and position Deloitte to compete in the government marketplace

- Planning, launching, and measuring integrated marketing campaigns that drive awareness, generate leads, and evaluate return on investment

- Leading content strategy and supporting research- and data-informed content development aligned to business objectives

- Partnering with Government Sales and Brand, Marketing, and Communications teams to define target audiences, refine positioning, and activate paid and organic marketing programs

- Serving as a marketing advisor across a matrixed organization to prioritize initiatives and deliver against strategic business needs

A successful candidate would possess these skills:

- Ability to work independently and collaborate as part of a team

- Effective written and verbal communication skills

- Meticulous attention to detail and quality of work product

- Ability to build and sustain professional relationships

- Ability to lead projects or workstreams

- Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment

- Strong interpersonal skills and professional demeanor

- Ability to meet deadlines

- Ability to mentor and provide clear guidance to others

**The team**

Join a dynamic and innovative team within Deloitte's GPS Growth Office. As part of the Growth Office, the GPS Marketing Team delivers meaningful growth and measurable results for our 26K+ professionals serving federal, state, local, higher education, and nonprofit clients. Our team spans across the US and India, providing go to market insights, marketing strategies. and best-in-class creative. We foster a collaborative, efficient, and highly effective environment, empowering our team members to align with Deloitte's strategic objectives and values.

**Qualifications**

Required:

- Bachelor's degree in Marketing, Advertising, Communications, English, or Public Relations

- 7+ years of experience in marketing strategy, business marketing planning, and communications

- 4+ years of experience in the government professional services market

- 2+ years of experience working across cross-functional teams

- 2+ years of experience managing multiple projects with competing deadlines

- Ability to travel 10-25%, on average, based on the work you do and the clients and industries/sectors you serve.

- Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Preferred:

- Experience developing and executing paid and organic marketing campaigns

- Experience building content strategies informed by research and performance data

- Experience supporting thought leadership initiatives, including white papers, events, and omnichannel campaigns

- Experience managing creative teams or agency partners

- Experience presenting campaign recommendations or results to senior leaders

- Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $102,800 to $191,000.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Specialist Manager, Marketing

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