Sunrun Inc.

Savvy Admin PROD

POSITION SUMMARY

At Sunrun, we believe in a future powered by clean, reliable home energy. The Performance Marketing Manager is responsible for the strategic planning, execution, and optimization of our paid digital media portfolio.

You are a data-driven marketer who thrives on the challenge of scaling customer acquisition while maintaining efficiency. You will oversee a multimillion dollar budget across Paid Search, Paid Social, and Display, ensuring that our top-of-funnel efforts translate into bottom-of-funnel installs. This role requires a Triage Mindset—the ability to identify underperforming campaigns instantly and pivot strategy to maximize ROI.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Channel Strategy & Budget Management

- Portfolio Management: Oversee the day-to-day performance of Paid Search (SEM), Paid Social (Meta/Google), and Display/Programmatic channels.

- Budget Allocation: Dynamically shift budgets between channels and campaigns based on real-time performance to hit monthly acquisition targets.

- Forecasting: Partner with Finance and Sales Operations to provide accurate lead and acquisition forecasts based on planned marketing spend.

Performance Optimization & Testing

- Full-Funnel Analytics: Monitor performance from the initial click to the final install, ensuring a high-quality handoff to the Air team.

- A/B Testing: Lead a rigorous test-and-learn culture, constantly iterating on ad copy, creative assets, and landing page experiences to lower CPAs.

- AI-Driven Efficiency: Leverage AI for audience modeling, predictive bidding, and automated creative testing to stay ahead of market shifts.

Collaboration & Reporting

- Stakeholder Communication: Translate complex digital metrics (CTR, CPC, ROAS) into business outcomes (Cost Per Signature, Cost Per Install) for executive leadership.

- Integrity & Compliance: Ensure all digital advertising adheres to Sunrun’s brand guidelines and compliance policies.

Creative Ideation & Strategy

- Drive the Creative Pipeline: Lead the brainstorming and conceptualization of high-converting ad formats (e.g., UGC, static, motion graphics, short-form video) tailored for Meta, TikTok, Google, and other paid channels.

- Translate Data into Concepts: Analyze performance metrics to identify ~~why ~~ creative succeeds or fails, translating those insights into fresh, actionable creative hypotheses and briefs.

- Trend Spotting**: ** Keep a pulse on paid media trends, platform updates, and competitor strategies to continually inject fresh ideas into our creative mix.

REQUIREMENTS (EDUCATION, EXPERIENCE, CERTIFICATIONS, AND OTHER SKILLS)

- Experience: 8+ years in performance-based digital marketing, specifically managing large-scale budgets in a high-growth environment.

- Technical Proficiency: Expert-level mastery of Google Ads, Meta Ads Manager, and Salesforce/CRM. Experience with Google Analytics 4 (GA4) and multi-touch attribution models.

- The Triage Mindset: A natural inclination for rapid-fire problem-solving and the ability to prioritize tasks based on their immediate impact on revenue.

- AI/Data Literacy: Proficiency in using AI-assisted tools for data synthesis and program building. You should be comfortable using AI to build reports and find leaks in the funnel.

- Communication: Exceptional ability to convey digital strategy to non-technical stakeholders, including Directors and VPs.

PHYSICAL DEMANDS & TRAVEL REQUIREMENT

- Operational Tech Proficiency: Ability to perform standard office duties, including prolonged periods of sitting or standing at a desk and working on a computer.

- Visual & Mental Focus: Must be able to maintain high levels of concentration while reviewing complex technical audits, code, and data dashboards.

- Communication: Ability to interact, present, and facilitate in person and virtual meetings with internal teams and external agency partners.

- Travel: Occasional travel (up to 15%) for agency reviews, industry conferences, or national strategy sessions.

Digital Marketing Performance Manager

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