At Hogan & Associates Executive Search, we build leadership teams, fast. Hogan & Associates Executive Search is a retained search firm in Minneapolis focusing on global executive level and senior executive searches. We help leaders meet those challenges by creating highly effective leadership teams and building strong future talent pipelines. 

Our clients trust us as advisers and turn to us for our business sector and functional expertise, access to exceptional candidates, and understanding of the talent and marketplace issues which influence and recruitment process.

We provide a range of customized executive and senior level recruitment services that includes retained searches. To ensure the best match, beyond candidate placement, we provide market feedback and strategic counsel throughout the entire search process.

Industry: Staffing and Recruiting
Company Size: 2-10 employees

Hogan & Associates Executive Search

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**OUR FIRM **

Hogan & Associates Executive Search is a retained search firm based in Minneapolis specializing in global executive and senior-level searches. Known for building effective leadership teams, we assist organizations in addressing critical talent and market challenges. Our clients value our deep expertise in various business sectors, functional roles, and talent market dynamics. We provide tailored recruitment services, delivering strategic counsel and market insights during every stage of the search process to ensure optimal outcomes.

**ROLE DESCIPTION **

Our Client, Uline is seeking a Director of Digital Marketing (Paid Search) to lead and scale one of the company’s most critical growth channels. This role owns a multi-million-dollar paid search program and drives performance across a vast, high-intent product catalog.

You will operate at the intersection of strategy, execution, and leadership—optimizing acquisition, advancing digital merchandising, and unlocking new growth opportunities across thousands of SKUs. This is a high-impact leadership role for a data-driven operator who thrives in a fast-paced, results-oriented environment.

**WHY ULINE **

•	Industry leader: North America’s top distributor of shipping, industrial, and packaging materials

•	Scale: 9,800+ employees, 14 locations, and a rapidly growing digital business

•	Impact: Paid Search is a core revenue engine, not a support function

•	Ownership: High visibility and direct influence on business performance

**In addition, the Director, Digital Marketing – Paid Search will also be responsible for the following: **

**MAJOR RESPONSIBILITIES **

**Strategic Leadership & Growth **

•	Own and evolve Uline’s Paid Search strategy across Google, Microsoft, and emerging platforms, driving measurable revenue growth and customer acquisition.

•	Translate business priorities into full-funnel acquisition strategies, balancing demand capture with scalable growth initiatives.

•	Identify and unlock new opportunities through audience segmentation, automation, bid strategy innovation, and channel expansion.

**Performance & Budget Ownership **

•	Manage and optimize a significant multi-million-dollar media budget, delivering best-in-class ROAS, CAC, and revenue growth.

•	Establish a culture of test-and-learn experimentation, continuously improving campaign performance and efficiency.

•	Balance cost of acquisition vs. customer lifetime value, ensuring sustainable, profitable growth.

**Digital Merchandising & Conversion Optimization **

•	Lead digital merchandising strategy to enhance product visibility, discoverability, and conversion across uline.com.

•	Partner across teams to ensure product data accuracy, completeness, and optimization across all digital touchpoints.

•	Leverage customer, product, and behavioral data to improve site search, navigation, and conversion funnels.

**Team Leadership & Development **

•	Lead, mentor, and grow a high-performing team of Digital Marketing Managers and Campaign Managers.

•	Build a culture of accountability, innovation, and continuous improvement.

•	Develop future leaders while maintaining a hands-on understanding of campaign execution and performance drivers.

**Cross-Functional Influence **

•	Partner closely with Catalog, Merchandising, and Advertising teams to optimize Uline’s multi-channel marketing ecosystem.

•	Serve as the primary relationship lead with Google and Microsoft, influencing roadmap, beta adoption, and strategic direction.

•	Collaborate with Analytics to ensure consistent reporting, attribution clarity, and actionable insights.

•	Contribute to broader departmental strategy, aligning Paid Search with enterprise-wide marketing objectives.

**EDUCATION AND EXPERIENCE **

•	Bachelor’s degree (MBA preferred)

•	10+ years of Paid Search / SEM experience

•	Experience managing large budgets ($10M+)

•	Strong leadership and analytical skills

•	Expertise in Google Ads, Microsoft Ads, Skai, and analytics platforms

Director, Digital Marketing (Paid Search)

Ceramic Pro is the global leader in nano ceramic protection. With a commitment to innovation and a passion for perfection, Ceramic Pro offers a range of advanced nano-ceramic coatings and protective solutions designed to transform the way vehicles are preserved and showcased. We offer professional ceramic coatings, premium paint protection films, and cutting-edge window films that are continuously on the edge of innovation. Ceramic Pro stands at the forefront of automotive protection and enhancement, redefining the standards of excellence in the industry.

Originally designed for the heavy industry, the Ceramic Pro products are revolutionizing the car care industry. While others offer waxes or sealants to protect car surfaces that eventually will wear off, Ceramic Pro offers a permanent protection for paint, alloy wheels, rubber, glass and leather and is applicable to all surfaces in the car industry. Today, Ceramic Pro is trusted by over 2,500+ detailing and car care professionals around the world in 55+ countries.

Industry: Motor Vehicle Manufacturing
Company Size: 201-500 employees

Ceramic Pro

Ceramic Pro is the leader in paint protection film, ceramic coating, and window tint, with one of the most recognized products & networks in the automotive industry. We're growing fast across multiple digital properties and we need a web marketing specialist who can keep pace.

You'll join an in house team under the Director of Performance Marketing and Marketing Manager, working alongside a senior web content lead to own landing pages, blog content, SEO execution, multi site maintenance, and web driven lead generation. This is a full time, on site role at our San Diego headquarters located in Kearny Mesa. You'll be embedded with the team, not remote.

If you treat keyword rankings like a scoreboard, obsess over why one page converts and another doesn't, and can write a blog post that actually helps someone find us, this is your seat!

What you're really here to do: Help qualified installers and consumers leads find us first and convert. You'll directly support growth across multiple sites.

What You'll Own:

- Build and publish landing pages for new products, campaigns, and Elite Dealer network initiatives across multiple sites

- Plan, write, and publish blog content targeting high-intent keywords — educational, product-focused, and locally relevant topics that drive organic traffic and installer inquiries

- Execute on-page and technical SEO — meta, schema, internal linking, page speed, content freshness — with a clear eye on rankings movement

- Lead AEO (Answer Engine Optimization) strategy to ensure Ceramic Pro surfaces in AI-generated answers, featured snippets, and voice search results

- Track keyword performance, traffic, and conversion data weekly — surface what's working, flag what isn't, and act on it without being asked

- Manage and update Shopify product pages, collections, and content for our online store

- Support new product launches with dedicated web pages and supporting blog content built to rank and convert

- Maintain a content calendar across managed websites — no dead links, stale pages, or missed update windows

- Conduct ongoing competitor and keyword research to identify gaps and opportunities before they pass us by

- Manage and improve local SEO signals to support dealer network visibility across markets

- Coordinate with designers, the social team, and paid media to ensure web assets are aligned with active campaigns

- Support basic CRO (conversion rate optimization) — review page performance, suggest layout or copy changes, and A/B test where possible

- Assist with HTML emails and digital assets when needed to support broader marketing initiatives

- Experience with HubSpot

What we're looking for

- 2–4 years in web marketing, SEO, or digital content — preferably in-house with a multi-site or multi-brand environment

- Hands-on experience with WordPress (Elementor preferred) and Shopify

- Proven ability to write blog and landing page copy that ranks — not just content that exists

- Solid grasp of on-page SEO fundamentals and awareness of where AEO and AI search are heading

- Comfortable in Google Search Console, GA4, and at least one rank tracking tool (Semrush, Ahrefs, or similar)

- You gamify your work — you check rankings the way other people check scores, and a page slipping bothers you personally

- Working knowledge of Wordpress/Elementor

- Familiarity with content calendars, editorial planning, and publishing workflows

- Understanding of local SEO and how it applies to franchise or dealer networks

- Basic understanding of CRO principles — you think about what happens after someone lands on a page

- Automotive or specialty retail industry knowledge is a plus, not a requirement

Mindset & culture fit:

- You think in systems: how does this page connect to the funnel, the brand, and the next action?

- You're comfortable managing multiple live projects across different websites simultaneously

- You treat web like infrastructure, not just content, and build pages as long term assets, not one offs

- You can write clearly with the goal in mind — blog posts, page copy, meta descriptions

- You're curious about where search is going (AI, AEO, zero click) and stay ahead of it rather than playing catch up

Web Marketing Specialist

Geonetric partners with hospitals, health systems, and medical groups to create digital experience strategies optimized for the unique needs of the healthcare industry. We offer an array of digital services and create compelling user experiences on our award-winning VitalSite® content management system (CMS) and the Optimizely digital experience platform (DXP).

Industry: Advertising Services
Company Size: 51-200 employees

Geonetric

**Summary **

As the Sr. Digital Marketing Director at Geonetric, you’ll lead the strategy, execution, and optimization of digital marketing initiatives, leading a team of digital marketing experts to develop innovative digital experiences for complex healthcare systems. Setting digital marketing standards and staying on top of industry trends, you’ll shape the vision, strategy, and direction of our digital marketing products, services, and team, ensuring every client interaction is purposeful, intuitive, and measurable.

**Essential Duties and Responsibilities **

While Geonetric employees might get to work on just about anything, this position primarily:

- Develops and presents digital strategies, performance insights, recommendations, and roadmaps to executive stakeholders and clients.

- Pushes boundaries of digital marketing thinking by integrating emerging trends, technologies, and market insights into strategic product offerings and solutions.

- Stays current with digital marketing trends and identifies opportunities for innovation and improvement.

- Defines, evolves, and trains teams on digital marketing strategies and best practices to deliver high-performing, data-driven digital experiences across web, search, social, and paid platforms.

- Develops digital marketing strategies that align audience needs with clients’ business goals, informed by data analysis, channel performance, and market insights.

- Analyzes digital performance data, audience behavior, and attribution insights to uncover opportunities and recommend strategic optimizations across channels.

- Works closely with digital marketers, content teams, developers, and platform specialists to ensure cohesive, effective, and compliant execution across web, search, social, and paid media.

- Serves as digital marketing lead on cross-team projects that are highly complex and/or expected to incorporate new products, deliverables, or approaches to work, iterating as needed and sharing learnings.

- Translates consumer requirements and market data into recommendations for improved products, packages, and deliverables.

- Analyzes data to inform business decisions and tells the story behind the numbers using Google Analytics, Google Tag Manager, Site Improve, and other data tracking technology.

- Represents the digital marketing discipline in client meetings, workshops, industry events, and thought leadership opportunities.

- Completes complex, challenging, and advanced work independently while understanding, anticipating, and proactively solving issues within and across disciplines.

- Serves as the expert in the work of the team, driving vision and innovation, growing Geonetric’s capabilities, and ensuring discipline excellence and consistency.

- Integrates strategy and market knowledge when developing new processes, recommending and working with new technologies, and spearheading solutions.

- Develops and executes strategies to solve systemic issues, leading the collaboration with others and effectively communicating to stakeholders.

- Independently manages team members by setting and communicating clear expectations, providing feedback, maintaining transparency and accountability, mentoring and fostering growth, addressing performance concerns, and resolving conflicts

- Independently leads the team by setting the team’s strategy and vision in alignment with Geonetric’s goals and successfully executing on that vision, ensuring efficiency, productivity, effectiveness, and profitability.

- Consistently lives our core values: Own It, Bring It, Push It, Say It, Unite.

**Education and Experience **

- Bachelor’s degree in marketing, communications, business, or related field required

- Typically has a minimum of 8 years’ experience

- Digital agency experience required

**Professional Skills **

- Ability to communicate effectively with C-Suite level executives and client stakeholders required

- Experience working on large, complex digital marketing strategies and retainers with an emphasis on local organic and technical SEO required

- Mastery delivering client presentations and comfortability with public speaking required

- Deep familiarity in multiple sub-disciplines of local digital marketing, including digital advertising (paid search, paid social, and programmatic), search engine optimization, business listings management, and analytics/tag management required

- Exceptional skills in creative problem-solving and strategic thinking required

- Experience developing and executing digital marketing strategies within or across search engine optimization, business listings management, paid marketing, analytics, and tag management required

- Strong business acumen, aligning digital marketing investments with revenue goals, growth targets, and measurable business outcomes

- Experience applying business savvy to translate client objectives into scalable digital strategies that drive ROI, efficiency, and long-term value

**Core Values **

All Geonetric employees need to fit into our unique culture and live our core values:

- Own It: We’re accountable to ourselves, each other and our clients. We keep our promises.

- Bring It: We deliver exceptional service and value every day. We’re aiming for Wow!

- Push It: We’re always moving forward or learning from our mistakes. Standing still is not an option.

- Say It: We’ve torn down walls so ideas and information flow freely. Candid and direct is a way of life.

- Unite: We are strategic and creative, thoughtful and candid, fun and different. We’re one team, united by a common vision.

**Travel **

- Occasionally may require overnight travel

Geonetric welcomes diversity. We are an equal opportunity and affirmative action employer and provide a fun place to work full of people with different backgrounds, perspectives, and skills. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

Senior Digital Marketing Director

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