On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”

More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.

Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.

For the work: http://www.fallon.com/

Industry: Advertising Services
Company Size: 51-200 employees

Fallon

Savvy Admin PROD

**Company Description**

On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”

More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.

Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.

**Overview**

The Associate Media Director, Digital (AMD) leads a media client team in the development and execution of media plans for a diverse portfolio of clients. An AMD at Fallon must be an intuitive, independent thinker and unflinching team mentor. The position places equal emphasis on creative solutions to media challenges and planning/executional rigor as it does on senior leadership within the full-service agency. We prioritize diverse, unique experience, and, above all, creativity.

**Responsibilities**

- Develop and execute creative multi-platform digital media solutions based on client needs

- Steward the execution of plans, goals, and budgets

- Support media strategy development

- QA in platform and review team channel recommendations

- Oversee trafficking and tagging planning and implementation across all applicable channels

- Oversee campaign execution from buying to campaign reporting

- Build and analyze target audience using syndicated tools and in platform

- Maintain agency relationship with senior clients and outside vendors to foster development and execution of media plans

- Work with Supervisor and GMD to identify Publicis Groupe solutions and opportunities within the media plan

- Lead internal brainstorm sessions in the strategic development process

- Create buyable “big ideas” that align with client objectives

- Manage day-to-day client requests

- Participate in agency-wide strategic initiatives and new business pitches

- Regularly keeps department and agency up to date on industry and cultural trends

- Manage, trains, and mentor junior team members and hold accountability for performance of direct reports

- Facilitate cross department communication for full-service business

**Qualifications**

This position requires 7+ years’ experience working in digital media, including some time in a managerial role.

- Deep understanding of programmatic platforms (The Trade Desk, CM360, Freewheel, AmazonDSP, etc.)

- Experience setting up campaigns within Google and/or social platforms (Meta, TikTok, etc.) preferred

- Proficiency in media-related planning tools (e.g., Comscore, Nielsen, IMS, etc.)

- Strong written and verbal communication skills

- Proficiency in Word/Excel/PowerPoint/Keynote

- Strong written and verbal communication skills

**Additional Information**

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $97,375.00- $139,965.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be May 15th.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Associate Media Director

We aren’t just marketers and communicators – we’re catalysts of change working to empower leaders to level the playing field and drive impact across the healthcare, finance, technology, business and professional services, and social impact sectors. Every narrative and strategy that we create is anchored in 50 years of industry experience and an unwavering commitment to excellence as we work with clients to transform brands into beacons of influence and impact.

Industry: Public Relations and Communications Services
Company Size: 51-200 employees

The Bliss Group

**Who We Are:**

The Bliss Group is a data-driven marketing communications firm that is centered on strong values and a commitment to training you to accelerate your personal career development. Our continued growth is opening up new opportunities for all levels within our firm, particularly in healthcare, technology, financial and professional services and social purpose. We are always looking for team members who are passionate about our industry, our clients and making a difference in our society.

**Position Overview:**

The Bliss Group has an immediate opening for a full-time, experienced **Paid Media Strategist (Account Supervisor/Account Director) ** to lead paid media strategy and execution across our client roster.

This right candidate is someone who knows their way around every major paid channel and can marry data-driven performance with big-picture strategy.

**Responsibilities may include but are not limited to:**

**Strategy:**

- Develop sophisticated paid media strategies for clients across all major channels (paid social, paid search, CTV, programmatic, native) and stages of the buyer journey

- Articulate the role of paid media in amplifying and supporting other marketing channels across the funnel.

- Connect media strategy to broader marketing and business objectives

- Guide clients on channel selection, budget allocation, creative approach, and measurement frameworks.

**Execution:**

- Launch and optimize campaigns hands-on in-platform (LinkedIn, Google Ads, Meta, programmatic, etc.).

- Dive into reporting dashboards to analyze results, extract insights, and continuously improve performance.

- Collaborate closely with creative and account teams to bring campaigns to life.

**Client Partnership:**

- Lead client conversations, translating paid media complexity into clear, actionable recommendations.

- Proactively flag opportunities, risks, and trends before anyone asks.

- Educate clients and teams on the value and integration of paid media within a broader omnichannel marketing mix.

- Help clients connect the dots across every touchpoint, not just optimize the dials within one channel.

**Qualifications:**

- Bachelor's degree

- 5–8 years of experience in paid media, with a focus on B2B campaigns

- Agency experience managing multiple clients and complex priorities

- Demonstrated ability to develop paid media strategies that fit within broader omnichannel marketing programs

- Hands-on expertise in campaign execution across paid search, paid social, display, and remarketing; programmatic and ABM experience are a plus

- Strong analytical skills with proficiency in key ad platforms (e.g., LinkedIn, Google Ads, Meta), reporting tools, and Excel

- Experience with Google Analytics, Google Tag Manager, or Looker Studio are a plus

- Comfortable working both strategically and tactically; willing to dive into platform details when needed

- Strong written and verbal communication skills

- Strong project management skills and exceptional attention to detail

**Bliss Benefits & Perks: (Only applicable to full time salaried employees)**

- Competitive Compensation Package including Bonus & Incentive Opportunities, (Base Salary Range for this Role: $85k-$135k)

- Robust Benefits Program: Medical, dental, vision, FSA, HSA, disability, employer-paid life & disability insurance, commuter benefits, college savings plan (529), employee discounts

- 401k Retirement Plan with Company Match

- Generous Time Off: Flexible PTO Days + Company Holidays including office closure between Christmas and New Year's

- FlexTime

- Hybrid work schedule

- Convenient Midtown Office Location

- Great Company Culture. Collaborative, friendly, supportive, of high integrity. We highly value our colleagues

~~Work Location ~~~~: This position will be based in our NYC office working a hybrid schedule. ~~

Paid Media Strategist

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