The world's largest tech brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, SEO, Design, Strategy, RevOps, and Video. 

It's time for tech companies to stop guessing about marketing ROI and start predicting sales revenue with industry-leading financial modeling. Build a winning game plan with Directive.

You can find our talented team in the Americas, EMEA, and APAC!

Industry: Advertising Services
Company Size: 51-200 employees

Directive

Savvy Admin PROD

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

- This role is listed internally as Account Strategist, Paid Media*

**Roles & Responsibilities**

- Oversee and lead a collection of Paid Media accounts

- Serve as direct support to client contacts

- Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic

- Drive referrals via client relationships and professional network

- Build strategies for clients each quarter

- Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels

- Deeply understand client positioning and unique value propositions

- Confirm lead routing is accurate within a CRM

- Understand the value of Programmatic campaigns

- Responsible for personal productivity and utilization

- Work directly with Associate Director to ensure internal and client goals are being achieved

- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

**What You Offer**

- 3+ years experience working at a performance/digital marketing agency

- Experience working specifically with B2B SaaS/tech clients in an agency setting

- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others

- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

- Ability to drive results and measure via OCT

- Proven and measurable success with mid-market or enterprise accounts

- A unique perspective on how to drive value for SaaS

- Ability to translate and articulate strategy and tell stories with data

- Equal parts competitive and curious; you’re a true problem solver

- You live on the cutting edge of the industry, always looking for opportunities to grow and share

- Ability to organize, prioritize and manage multiple projects simultaneously

- You’re quality-obsessed and have not lost your soul for advertising

- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

- Travel to visit clients approximately once per year, per client or as needed

**What Success Looks Like**

- You encompass our core values through every interaction; internally and externally

- Effectively manage approximately five mid-tier and enterprise accounts

- Meet and exceed department level OKRs, such as client growth and goal attainment

- Build client trust and relationships that create consistent renewals

- Cross-sell services that align with client goals and objectives

- Clearly communicate results with client point of contact and executives

- Exceptional decision making, as it relates to strategic direction for accounts

**What We Offer**

🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

**Benefits To Support The Whole Person**

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

**Work Environment Requirements**

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

**Additional Information**

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Paid Media Manager (Remote US)

We’re a passionate pack of pet parents who spend a lot of time listening to what dog parents need and even more time imagining
and inventing the solutions.

Everything we create is designed to make daily dog care easier,
faster, better, more beautiful and just a whole lot more rewarding!

Industry: Consumer Goods
Company Size: 11-50 employees

Pet Life Unlimited

Pet Life Unlimited is seeking a Key Account Manager, Pet Specialty to lead strategic customer and distributor relationships within the Pet Specialty channel.. This role is responsible for driving revenue growth, expanding distribution, and strengthening long-term partnerships with Pet Specialty retailers. Success requires close collaboration with internal stakeholders to execute effective sales strategies and deliver strong business results.

This is a full-time position.

This position is remote within key account HQ Markets – preferably West Coast

• Expand distribution and increase sales volume across assigned Pet Specialty accounts

• Build trust with customers through strategic planning and consistent, value‑added engagement

• Contribute to category and brand growth through promotions, pricing strategies, and market insights

• Partner cross-functionally to support forecasting, production planning, and account strategy

**Key Responsibilities **

• Serve as the primary contact for assigned retailers and distributors, nurturing existing business while driving incremental growth

• Analyze historical and current purchase data to forecast sales, assess profitability, and identify opportunities for expansion

• Lead and participate in customer business reviews, market presentations, and strategic planning discussions

• Maintain regular communication to ensure customer needs are consistently met or exceeded

• Implement promotional programs and initiatives to drive volume and enhance brand visibility

• Provide accurate sales forecasts and demand insights to support production and supply planning

• Work with Team on pricing, promotions, quotes, and broader account strategies

• Troubleshoot and resolve customer issues related to product, service, or execution

• Monitor competitive activity, market trends, and merchandising approaches

• Manage travel and representative expenses in alignment with approved budgets

• Demonstrate a proactive, growth oriented mindset focused on building and expanding strategic relationships

• Represent PLU professionally while adhering to all company policies, procedures, and ethical standards

• Perform additional responsibilities as assigned

**Minimum Qualifications **

• Bachelor’s degree in Business, Marketing, Sales, or a related field

• 4–8 years of direct sales experience within Pet Specialty, or related CPG categories

• Proven experience managing headquarters accounts and distributor relationships

• Strong analytical skills with the ability to interpret trends and sales performance metrics

• Advanced proficiency in developing compelling PowerPoint sales presentations

• Excellent communication, negotiation, and customer relationship skills

• Highly organized, detail oriented, and capable of managing multiple priorities concurrently

• Demonstrated success working cross functionally with internal teams and external partners

• Ability to travel locally or regionally, including regular time spent in the field

• Advanced proficiency with Microsoft Office Suite or equivalent tools

Key Account Manager- Pet Specialty

Pet Life Unlimited is seeking an eComm Key Account Manager (Pet) to lead strategic customer and distributor relationships within the Omnichannel. Pet category experience is preferred.  This role is responsible for driving revenue growth, expanding distribution, and strengthening long-term partnerships. Success requires close collaboration with internal stakeholders to execute effective sales strategies and deliver strong business results.

This is a full-time position. Position is remote within Key Account HQ Markets.

**What Success Looks Like in This Role **

• Expand distribution and increase sales volume across assigned Omnichannel accounts

• Build trust with customers through strategic planning and consistent, value‑added engagement

• Contribute to category and brand growth through promotions, pricing strategies, and market insights

• Partner cross-functionally to support forecasting, production planning, and account strategy

**Key Responsibilities **

• Serve as the primary contact for assigned retailers and distributors, nurturing existing business while driving incremental growth

• Analyze historical and current purchase data to forecast sales, assess profitability, and identify opportunities for expansion

• Lead and participate in customer business reviews, market presentations, and strategic planning discussions

• Maintain regular communication to ensure customer needs are consistently met or exceeded

• Implement promotional programs and initiatives to drive volume and enhance brand visibility

• Provide accurate sales forecasts and demand insights to support production and supply planning

• Work with Team on pricing, promotions, quotes, and broader account strategies

• Troubleshoot and resolve customer issues related to product, service, or execution

• Monitor competitive activity, market trends, and merchandising approaches

• Manage travel and representative expenses in alignment with approved budgets

• Demonstrate a proactive, growth‑oriented mindset focused on building and expanding strategic relationships

• Represent PLU professionally while adhering to all company policies, procedures, and ethical standards

• Perform additional responsibilities as assigned

**Minimum Qualifications **

• Bachelor’s degree in Business, Marketing, Sales, or a related field

• 5–10 years of direct sales experience within Omnichannel. Pet category experience is preferred.

• Proven experience managing headquarters accounts and distributor relationships

• Strong analytical skills with the ability to interpret trends and sales performance metrics

• Advanced proficiency in developing compelling PowerPoint sales presentations

• Excellent communication, negotiation, and customer relationship skills

• Highly organized, detail‑oriented, and capable of managing multiple priorities concurrently

• Demonstrated success working cross‑functionally with internal teams and external partners

• Ability to travel locally or regionally, including regular time spent in the field

• Advanced proficiency with Microsoft Office Suite or equivalent tools

eComm Key Account Manager (Pet)

At CloudOne Digital, we’re focused on building Cloud Solutions that deliver real business outcomes—powerful, simple, and relentlessly secure. Our strategy is anchored in two complementary growth engines:

Liquid Web: A high-performance cloud application platform with SaaS-like simplicity, natively secured, and powered by the scale and performance of our Servers.com infrastructure.

Servers.com: Globally scaled and performant bare metal and private cloud solutions for performance-sensitive workloads that require the control, security, and cloud agility.

Industry: Technology, Information and Internet
Company Size: 1,001-5,000 employees

CloudOne Digital

OverviewWe’re hiring a Senior Manager of Demand Generation to own marketing-generated pipeline at Nexcess.You’ll be responsible for building and running the programs that drive qualified pipeline across a defined set of target accounts. The Director of Growth sets overall GTM direction and revenue targets — you translate that into execution: account strategy, programs, and sales alignment.This role sits at the center of Marketing and Sales. You’ll work closely with BDR leadership, AEs, and cross-functional partners to ensure we’re focused on the right accounts and converting that focus into pipeline.You’ll lead a small team (Growth Media, Events, Coordinator) and be accountable for performance — what we run, what we stop, and what we scale.What You’ll OwnGTM Strategy & Pipeline

- Define target account segments in partnership with Growth, PMM, and Sales

- Build and maintain GTM playbooks by segment (who we target, how we reach them, and why it converts)

- Identify expansion opportunities within the existing customer base and partner with Lifecycle and Sales to act on them

- Own the marketing-generated pipeline forecast and report on performance weekly/monthly

Programs & Execution

- Design and run account-based programs across your target account list

- Partner with Growth Media and Content to align channels, messaging, and timing

- Set clear success metrics for every program and make decisions quickly to scale or stop

- Ensure campaigns are coordinated across channels, not run in isolation

Sales & BDR Partnership

- Define BDR targeting priorities (which accounts, which personas, when)

- Partner on outbound messaging and sequence strategy

- Run a regular pipeline sync with BDR leadership to review performance and adjust

- Ensure marketing efforts translate into meetings and pipeline, not just activity

Team Leadership & Alignment

- Manage and develop a team of three across media, events, and coordination

- Set clear ownership, expectations, and performance standards

- Align closely with Lifecycle, Content, Web, and Partnerships to ensure consistent execution across teams

- Act as the point person for demand generation in cross-functional planning

What Success Looks Like

- You focus on accounts and pipeline, not lead volume

- You’ve owned a pipeline number and know how to hit it

- You work closely with Sales and BDR teams and treat their success as your own

- You run programs with clear goals and make quick decisions based on performance

- You’re comfortable using imperfect data (intent, engagement, signals) to prioritize where to focus

Why This Role

- Own the number: Marketing-generated pipeline is a core business metric here, not a side KPI

- Build from scratch: You’ll define how demand generation works at Nexcess — no legacy playbook to inherit

- Sell into complex deals: You’ll build programs for technical buyers and multi-stakeholder decisions

Experience

- Experience owning a marketing-generated pipeline target

- Background in demand generation and/or account-based marketing

- Experience building GTM plays or programs that Sales teams actually use

- Strong partnership with Sales/BDR teams

- Familiarity with intent data and account prioritization (e.g., 6sense, Bombora, or similar)

- Experience managing a small team

- Ability to operate at both strategy and execution levels

KPIs

- Marketing-generated pipeline

- Target account coverage

- Account progression through the funnel

- Meetings generated from target accounts

We Offer:

- Traditional and Roth 401k with company matching

- A collaborative team culture

- Consistent/set work hours

- Challenging non-redundant daily duties

- A voice in how things get done

** **

Disclaimer:This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”.Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.

Head of Demand Generation (Senior Manager)

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