Beautynova Americas proudly represents the professional hair care brands milk_shake, DEPOT, and Medavita, operating in North America through our subsidiary, z.one concept USA, inc.

We pride ourselves on agility and creativity, catering to professional salons, barbershops, stylists & barbers via our network of independent distributors across the USA, Canada, and Latin America. Additionally, we reach consumers directly through a range of DTC e-commerce platforms.

Our Italy-based parent company, Beautynova, is a global leader in beauty, renowned for exceptional branding, R&D, and manufacturing capabilities. Beautynova is committed to responsible beauty, striving to improve lives with high-performing hair products crafted with care, respect, passion, and creativity.

MEET OUR BRANDS: 

milk_shake: A full range of professional hair products that includes color, care, and styling. Through an array of delightful scents and textures, milk_shake marries the best in hair and self-care for a uniquely indulgent experience. 

DEPOT: Offering complete care for the discerning man, this robust portfolio of products includes hair, skin, and fragrances. DEPOT elevates male grooming through luxurious scents and superior ingredients. 

Medavita: scientifically-backed and clinically proven, Medavita offers hair treatments that blend the best in botanicals with cutting edge pharmaceuticals.

Industry: Personal Care Product Manufacturing
Company Size: 11-50 employees

Beautynova Americas

Savvy Admin PROD

**About the Job:**

Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including milk_shake®, DEPOT®, and Medavita, and operates in North America under our subsidiary, z.one concept USA, inc.

At Beautynova, we are dedicated to delivering better days in people’s lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team.

As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team.

**Job Title: ** Director, Social Media & Digital Content

**Department: ** Marketing

**Reports to: **VP Marketing

**Job Type: ** Full Time / Exempt

**Location: **Hybrid (New Jersey-Based)

**Job Summary:**

The Director, Social Media & Digital Content is a senior strategic leadership role responsible for shaping and executing a best-in-class, social-first content ecosystem across Beautynova Americas’ professional haircare portfolio: milk_shake®, DEPOT®, and Medavita. This role sits at the intersection of brand strategy, professional authority, cultural relevance, and platform-native execution. Working closely with the brand marketing and education teams, you will translate brand vision and product innovation into compelling, high-impact content that serves both professional communities (stylists, barbers, educators) and end consumers, without compromising credibility or craft. You are the connective tissue between brand aspiration and real-world execution — ensuring our content is not only beautiful and engaging, but strategic, culturally fluent, and performance-driven. You understand that content is not a downstream output of campaigns — it is a critical driver of brand equity, education, and growth.

**Responsibilities:Strategic Content Leadership (Pro-First, Digital-First)**

- Define and lead the **overarching content vision and POV ** across all three brands, grounded in professional expertise and elevated for digital culture

- Develop global and regional content frameworks that balance **education, inspiration, storytelling, and performance ** — empowering teams to move quickly without diluting brand integrity

- Champion a **social-first, platform-native mindset **, ensuring content is designed for where professionals and consumers actually engage — not retrofitted from traditional assets

- Translate brand strategy, product launches, and educational initiatives into **robust content strategies ** that ladder directly to business objectives

- Ensure each brand maintains a distinct voice and role in culture, while operating within a cohesive Beautynova content ecosystem

**Cross-Functional Partnership & Brand Translation **

- Act as a strategic partner to **Brand Marketing, Education, Sales, Performance Marketing, and Creative **, ensuring content is embedded early in campaign and launch planning

- Bridge the gap between **professional authority and social relevance ** — helping internal stakeholders understand what resonates in culture without sacrificing credibility

- Collaborate with media, PR, partnerships, and retail teams to create **integrated content ecosystems ** across earned, owned, paid, and trade channels

- Foster strong relationships with global teams to align content planning, toolkits, and asset creation while allowing for regional nuance

**Social, Community & Advocacy Leadership **

- Lead the strategic direction of social media, community, and advocacy efforts across platforms including Instagram, TikTok, YouTube, and emerging channels

- Build content strategies that serve **professional engagement, education, and advocacy ** alongside consumer discovery and brand love

- Push beyond vanity metrics — ensuring content drives meaningful KPIs across engagement, consideration, conversion, and brand health

- Stay ahead of platform evolution, cultural shifts, and professional industry trends — anticipating what’s next, not reacting late

- Champion experimentation, testing, and learning to continuously refine what performs and why

**Content Production & Operations **

- Oversee end-to-end content strategy and production — from ideation and briefing through shoots, post-production, optimization, and syndication

- Build **scalable, efficient content models ** rooted in a “shoot once, use everywhere” mentality, without sacrificing quality or craft

- Ensure the right balance of **in-house talent, freelance creators, professional artists, and agency partners ** to deliver against ambitious calendars

- Own content planning and calendars across brands, ensuring alignment with product launches, education moments, events, and commercial priorities

**Team Leadership & Capability Building **

- Lead, mentor, and develop a high-performing social and content team, fostering a culture of **creative excellence, accountability, and growth. **

- Build organizational capability in content strategy, platform fluency, and performance optimization

- Create an environment where strong ideas can come from anywhere — and where feedback sharpens the work, not slows it down

- Provide investment and resourcing recommendations to ensure content dollars work as hard as possible

**Required Skills/Abilities:Experience & Leadership**

- 10+ years of experience in content strategy, social media, digital marketing, or creative leadership roles

- Proven experience leading teams across social, content creation, and production

- Track record of building and scaling content strategies for **beauty, grooming, lifestyle, or professional-led brands. **

- Experience working with internal teams, agencies, creators, and production partners

- Strong understanding of how to balance**brand-building and performance-driven content. **

**Strategic Thinking & Cultural Fluency **

- Deep understanding of how content ladders to brand strategy, education, and business objectives

- Strong instinct for cultural relevance — especially within professional and creator-driven ecosystems

- Hands-on knowledge of social platforms and content formats, and what actually performs vs. what just looks good

- Fluent in analytics, reporting, and optimization — measurement is a given, not an afterthought

**Creative Vision with Operational Rigor **

- Equal parts visionary and executor — you can set the bar high and build the systems to meet it

- Ability to scale content without losing consistency, quality, or authority

- Strong editorial eye and storytelling sensibility, with the ability to give clear, constructive feedback

**Collaborative, Pro-First Leadership **

- A natural bridge-builder who elevates ideas across teams and disciplines

- Respected partner to education and professional communities — you understand that **credibility is earned. **

- Confident decision-maker who can push boundaries while protecting long-term brand equity

**Physical Requirements and Working Conditions: **

- Hybrid work environment with a combination of in-office and remote work

- Prolonged periods of sitting and working at a computer

- Occasional lifting of up to 15 pounds

- Walking between different departments when in the office

- Occasional travel for sales trips, educational flights, or collaboration with marketing teams at other locations

- Adaptability to different working environments, including interactions with remote teams and account partners across various time zones

- Potential for Domestic and international travel to industry events, tradeshows, and customer locations up to 10%+ of time

**What We Offer: **

- The salary range for this position is $125,000 – $145,000 annually, based on the candidate’s qualifications and experience

- This position is eligible to participate in a bonus program based on the candidate’s qualifications and experience

- Paid Time Off

- Medical, Dental, Vision Insurance

- FSA/HSA

- Life/Accident Insurance

- Employee Assistance Program (EAP)

- Professional Development Resources

- 401(k) Employer Match Program

On our quest to add stellar talent to our already amazing team, Beautynova and z.one concept USA, inc. offer a competitive package of culture, compensation, and care.

We are an inclusive and equal opportunity employer.

Director, Social Media & Digital Content

**About the Job:**

Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including milk_shake®, DEPOT®, and Medavita, and operates in North America under our subsidiary, z.one concept USA, inc.

At Beautynova, we are dedicated to delivering better days in people’s lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team.

As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team.

**Job Title: ** Director, Trade Marketing

**Department: ** Marketing

**Reports to: ** VP Marketing

**Job Type: ** Full Time / Exempt

**Location: ** Hybrid (New Jersey-Based)

**Job Summary:**

The Director, Trade Marketing will be responsible for leading the development & execution of all customer centric marketing plans within the portfolio of Beautynova Americas brands: milk_shake®, DEPOT®, and Medavita. This role will work cross functionally to drive trade marketing strategies & execution fueling professional & retail engagement, customer sell-in, and in-market excellence. This role is a critical connector between marketing and sales, responsible for translating brand strategy into compelling customer programs that accelerate growth, enhance shopper experience, and strengthen our presence across professional and retail channels in North America.

**Responsibilities:Commercial Planning**

- Lead the annual Integrated Commercial Planning cycle, ensuring alignment between brand, sales, trade marketing, and finance

- Translate brand plans and category strategies into customer-level plans that form part of the Joint Business Planning Cycle with key national and regional accounts

- Set up the key process to link planning and execution between the brand, media, trade and regional marketing and the distributor sell in cycle via DBP (Distributor Business Planning)

- Ensure innovation pipeline is integrated into the Distributor and Customer sell-in cycles

**Trade Strategy **

- Develop robust & comprehensive Trade Marketing strategy for professional & retail accounts in partnership with Brand Marketing, Sales, and Education including sampling, visual merchandising, in-store  digital activation strategies

- Develop strategies and initiatives based on Marketing priorities, ensuring balance and appropriate focus among core vs. newness SKUs

- Identify key seasonal opportunities at channel/customer level

- Create and implement marketing planning tools, including 360 marketing calendars, retailer-facing marketing planning materials, and at-a-glance tools to ensure all teams have a thorough knowledge of marketing activations and account-specific activity by product or campaign

- Partner with the brand teams and sales to create go-to-market strategies that support brand initiatives and commercial goals

- Maintain key account marketing calendars, in partnership with sales

- Manage all market meeting meetings – from prep to presentation

**Merchandising/VM **

- Lead visual merchandising process for all VM updates (i.e., front of salon, backbar, in-line, front of store, secondary placement updates) with strategic briefs kicking off the process cross functionally

- Partner with Brand Marketing and Sales to ensure optimal productivity of POS/VM of all respective channels and evaluate retail sales impact

- Proactively identify areas of opportunity from a productivity standpoint and provide ideas to Brand Marketing on how to further optimize visual merchandising space in stores (e.g., messaging, claims, creative, imagery, etc.)

- Responsible for project management for all merchandising updates in store, working closely with brand & graphic designers team to meet all respective deadlines

**Online / Digital **

- Conduct audits of .com pages with findings on (included but not limited to) pricing, assets, copy, video, reviews

- Complete extensive research on best-in-class assets and provide recaps on ideas on how to optimize assets

- Track assets being delivered by Global and serve as dedicated project manager resulting in timeliness upload of all NPD and/or dedicated campaign deliverables

**Customer & Channel Development **

- Design and execute customer-specific programs and sell-in materials to support product launches, seasonal campaigns, and category growth initiatives in collaboration with the Marketing and Sales teams

- Work with our customer teams to identify whitespace opportunities within key retailers and drive custom programs that build share and loyalty

**Sampling & Sponsorship Execution **

- Ensure National & Local sponsorships have a coordinated sampling and activation plan

- Coordinate the Sampling program at a local and customer level ensuring that Brand led initiatives are fully executed

- Measure and evaluate the ROI of sampling activation across the channels of execution

**Trade Investment Management **

- Oversee trade spend effectiveness and ROI; support annual planning, budget allocation, and promotional performance reviews

- Lead post-promotion analysis and partner with analytics, sales and finance to optimize trade investment strategies

- Analyze trade marketing spend with a critical eye to ensure budgets are spent on meaningful programs to drive brand awareness and product sell out

**Team Leadership & Operational Excellence **

- Lead, mentor, and develop a high-performing trade marketing team

- Foster a culture of strategic thinking, creativity, accountability, and continuous improvement

- Manage seasonal and monthly budgets, contracts, negotiations, and payments with rigor and transparency

- Ensure timelines, deliverables, and cross-functional communication are tightly managed across all trade marketing initiatives to internal & global counterparts

- Any other assignments, projects, duties or tasks as assigned by management

**Required Skills/Abilities: **

- 12+ years of progressive experience in Trade Marketing, Sales Strategy, or Brand/Customer Marketing within the CPG industry, with a focus on beauty or hair care brands sold in the prestige market

- Strong understanding of U.S. & CAN professional & retail landscape, including omnichannel and digital commerce

- Experience managing direct reports and cross-functional teams

- Proven track record of successful relationship, campaign & launches within the professional & retail space

- Leadership experience with national and customer-specific channels & programs

- Highly creative with the ability to develop new ideas that resonate with audience

- Strong communication skills and ability to influence key stakeholders

- Self-starter with a hands-on approach and ability to thrive in a fast-paced environment

- Experience working with agencies and managing external partners

- Excellent communication, presentation, and interpersonal skills

- Excellent analytical and strategic thinking skills, with deep experience in promotional ROI and investment optimization

- Exceptional communication and collaboration skills with the ability to influence across multiple levels and functions

**Physical Requirements and Working Conditions: **

- Hybrid work environment with a combination of in-office and remote work

- Prolonged periods of sitting and working at a computer

- Occasional lifting of up to 15 pounds

- Walking between different departments when in the office

- Occasional travel for sales trips, educational flights, or collaboration with marketing teams at other locations

- Adaptability to different working environments, including interactions with remote teams and account partners across various time zones

- Potential for Domestic and international travel to industry events, tradeshows, and customer locations up to 20%+ of time

**What We Offer: **

- The salary range for this position is $125,000 – $145,000 annually, based on the candidate’s qualifications and experience

- This position is eligible to participate in a bonus program based on the candidate’s qualifications and experience

- Paid Time Off

- Medical, Dental, Vision Insurance

- FSA/HSA

- Life/Accident Insurance

- Employee Assistance Program (EAP)

- Professional Development Resources

- 401(k) Employer Match Program

On our quest to add stellar talent to our already amazing team, Beautynova and z.one concept USA, inc. offer a competitive package of culture, compensation, and care.

We are an inclusive and equal opportunity employer.

Director, Trade Marketing

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