At Red Thinking, we go beyond brand strategy, design, and digital marketing.  & then some. 

We're a team of thinkers and creators who believe in building brands that not only stand out but also create meaningful connections and loyalty. We are a woman-owned firm based in the D.C. Metro area. We’re inspired by the vibrant world around us, thriving on curiosity and creativity to deliver results that resonate.


What We Do
Our expertise spans brand strategy, design, and digital marketing, and we don't stop there. We build brands that generate awareness, influence preferences, and, ultimately, foster lasting loyalty.


Our Approach
Guided by a colorful perspective, we are driven by curiosity that leads to insights. We believe that real conversations inspire authentic connections, creating opportunities for meaningful impact.

Our Team
Our team is a diverse collective of creatives, strategists, digital experts, award-winning designers, and innovators. We’re driven, collaborative, and motivated to push boundaries, share bold ideas, and take pride in our work. Together, we elevate one another and our client's brands, crafting impactful strategies and stories that make a difference.

Industry: Design
Company Size: 11-50 employees

Red Thinking

Savvy Admin PROD

The Senior Paid Digital Strategist is responsible for the hands-on development, execution, and optimization of paid digital campaigns that drive measurable results for Red Thinking's clients. This role owns paid media from strategy through performance, managing campaign structure, targeting, bidding, budget, and platform execution across channels.

The Senior Paid Digital Strategist works closely with the Digital Strategists, the Account Services team, and the Design team to ensure paid campaigns are strategically aligned and perform at the highest level. This role is a true collaborative partner across internal teams, bringing platform depth, strategic perspective, and proactive communication to every engagement.

This is a highly skilled individual contributor role requiring deep platform expertise, sharp analytical thinking, and the ability to translate data into clear, confident recommendations, including direct recommendations to clients. The Senior Paid Digital Strategist is trusted to work independently, with strong ownership of outcomes, and is expected to present as a knowledgeable, confident presence both internally and in client-facing settings.

**Core Responsibilities: **

~~Campaign Strategy & Platform Execution ~~

- Develop paid digital campaign strategies and structures aligned with client goals, audience segmentation, and marketing objectives

- Build, launch, and manage campaigns across platforms, including Meta Ads Manager, Google Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads, Microsoft Ads, and others as applicable

- Develop channel-specific approaches tailored to platform capabilities, audience behavior, and campaign objectives

- Implement robust keyword strategies, audience targeting, lookalike audiences, behavioral targeting, and remarketing to reach high-intent audiences

- Craft compelling ad copy and messaging tailored to target audiences across platforms

- Ensure all campaigns are launched accurately, on schedule, and aligned with the approved strategy

- Contribute digital expertise during internal planning discussions and help shape broader marketing strategies

- Proactively identify and pursue opportunities to advance campaign performance — from testing emerging formats and tools to bringing new initiatives and platform innovations to the team before they become standard practice

~~Budget, Bidding & Campaign Optimization ~~

- Allocate and manage digital advertising budgets effectively, monitoring spend, adjusting bids, and reallocating based on performance data and campaign goals

- Manage bidding strategies (including manual and automated approaches) to maximize visibility and return on ad spend

- Implement A/B testing and other optimization techniques to continuously improve campaign effectiveness

- Monitor campaign performance daily and make proactive adjustments to improve results against KPIs

- Conduct monthly campaign audits and identify opportunities for refinement across targeting, creative, messaging, and structure

- Guide internal team members on asset requirements, creative specifications, and platform best practices to ensure campaigns are set up for success

- Actively leverage AI tools and emerging technologies to improve campaign efficiency, targeting, and performance, staying ahead of the curve in a rapidly evolving paid media landscape

~~Performance Analysis & Reporting ~~

- Track, analyze, and report on key performance indicators across all paid platforms

- Translate performance data into clear, actionable insights and strategic recommendations

- Prepare comprehensive performance reports with key insights and recommended strategic initiatives, presented in a client-friendly, easily digestible format

- Actively and confidently engage in client meetings to present campaign insights, recommendations, and optimization strategies

- Recommend website and landing page improvements to support conversion and create a seamless customer journey from ad to on-site action

- Continuously test and refine campaign elements to strengthen results

- Stay current on platform updates, industry trends, and best practices across all relevant paid channels

**What Success Looks Like In the Role **

- Takes full ownership of paid media success, ensuring strategic alignment, accurate execution, and delivery against client objectives across every campaign

- Campaign performance insights lead to thoughtful optimization strategies and stronger, measurable outcomes

- Paid digital initiatives demonstrate clear strategic direction and meaningful impact on client goals

- Internal teams receive consistent guidance, collaboration, and paid media expertise throughout campaign planning and execution

- Clients gain confidence in paid digital strategy, campaign performance, and the quality of insights provided

- Work reflects exceptional attention to detail, platform fluency, and a proactive, solutions-oriented approach

**Qualifications & Attributes **

- 5+ years of hands-on experience executing, managing, and optimizing paid digital campaigns across multiple platforms within an agency or in-house marketing environment. (This role is well-suited for a wide range of experience levels, from seasoned mid-level to highly experienced professionals.)

- Deep platform expertise across Meta Ads Manager, Google Ads, LinkedIn Ads, and similar tools — including advanced knowledge of campaign structure, bidding strategy, and optimization techniques

- Proven experience managing advertising budgets and improving cost efficiency and performance across paid campaigns

- Strong analytical skills with the ability to translate campaign data into clear insights and actionable recommendations

- Proficiency in performance reporting tools such as Meta Business Suite, Google Analytics, Supermetrics, and similar platforms

- Knowledge of conversion tracking, UTM creation, pixel installation, and Google Tag Manager

- Experience with ad copywriting and the ability to tailor messaging for different audiences and platforms

- Excellent written and verbal communication skills, including the ability to present campaign insights clearly to clients and internal teams

- Ability to manage multiple campaigns and competing priorities while maintaining strong attention to detail

- Proactive, self-directed working style with strong ownership of outcomes and follow-through

- Comfort collaborating across cross-functional teams — account management, design, strategy — in a fully virtual environment

- Ability to travel occasionally for client meetings and periodic team gatherings as needed

- Professionalism, empathy, and respect for different perspectives and communication styles

**Working at Red Thinking: **

Red Thinking is a collaborative environment where people take ownership of their work and support one another. Job descriptions outline primary responsibilities but are not rigid boundaries. Everyone is expected to step in when needed, share ideas, and help move work forward for clients and teammates.

We value people who deliver on their promises, take initiative, and look for opportunities to contribute beyond the basics while maintaining balance, open communication, and a sustainable way of working together.

Senior Paid Digital Strategist

YMCA of the USA is the national resource office for the nation's YMCAs. Headquartered in Chicago, IL, YMCA of the USA exists to serve YMCAs. To address the specific needs of communities, each YMCA is an independent organization, autonomous and separate from YMCA of the USA. They are required by the national constitution to pay annual dues, to refrain from discrimination and to support the YMCA mission. All other decisions are local choices, including programs offered, staffing and style of operation.

Learn, Grow and Thrive with a Career at the Y
 
Imagine going to work knowing that what you do each day positively affects the lives of the people in your community. Working at the Y, you'll discover more than a job-you'll enjoy a career with a future and the opportunity to make a lasting difference in the lives of those around you. Our staff members-of all ages and from diverse backgrounds and life experiences-enjoy the personal satisfaction that comes from nurturing the potential of youth and teens, improving the nation's health and well-being and providing support to our neighbors.  The Y ensures that everyone has the opportunity to become healthier, more confident, connected and secure.

Search for open positions at Ys across the U.S. and at the national office: hwww.ymca.net/career-opportunities/open-positions

For regular updates on Y initiatives and information related to youth development, healthy living and social responsibility, please follow The Y (YMCA) on LinkedIn at https://www.linkedin.com/company/ymca/

Industry: Non-profit Organizations
Company Size: 10,001+ employees

YMCA of the USA (National Resource Office)

Inspire Giving. Strengthen Community.

**Job Description**

This is a visible, mission-driven leadership role for a relationship-centered fundraiser who believes philanthropy is about connection, trust, and impact.

You will report directly to the Chief Development Officer and partner across branches to lead a comprehensive Annual Giving strategy that inspires generosity and expands opportunity across our community.

Annual Giving fuels the Y’s ability to remove barriers and increase access — from swim lessons and childcare to chronic disease prevention and leadership development programs.

**Who You Are**

- A collaborative relationship builder who connects people to purpose.

- A persuasive communicator with exceptional written and verbal skills.

- A creative strategist who loves testing new ideas and improving results.

- A confident leader who can guide, motivate, and collaborate across teams.

- Organized, adaptable, and skilled at driving initiatives from vision to results.

- Comfortable working evenings or weekends in support of the Y’s mission.

- Able to work remotely, in office and travel to branches on a regular basis.

**Qualifications**

- Bachelor’s degree required.

- 5–7 years of experience in fundraising, donor engagement, communications, or a related field.

- Demonstrated success with annual fund programs, electronic solicitation, direct mail, and major gift prospecting.

- Experience with donor databases and fundraising software (Salesforce preferred).

- Strong analytical skills and comfort working with financial and performance metrics.

- A collaborative leadership style and commitment to professional growth.

**Essential Functions**

**Strategy & Growth**

- Design and execute a comprehensive Annual Giving program.

- Drive donor acquisition and retention strategies across direct mail, email, social media, phone, events, and digital platforms.

- Expand workplace giving and matching gift programs

- Identify, cultivate, solicit, and steward leadership-level donors.

**Storytelling & Representation**

- Confidently articulate the Y’s mission and community impact.

- Represent the Y at community meetings and events.

- Equip staff and volunteers with compelling case-for-support messaging grounded in impact.

**Leadership & Collaboration**

- Partner closely with branch leadership to build a strong culture of philanthropy across the Association.

- Provide strategic guidance, tools, and training to branch staff to strengthen annual campaign execution.

- Engage and support volunteer campaign leaders, board members, and community ambassadors to expand reach and participation.

**Data, Innovation & Accountability**

- Use Salesforce and prospect research tools to inform strategy.

- Track performance against revenue goals and adjust accordingly.

- Analyze campaign metrics and prepare clear actionable reports.

- Ensure accurate gift processing in partnership with Finance.

Cause-Driven Leadership Competencies

- Mission Advancement: Incorporates the Y's mission and values into the organization's vision and strategies.

- Collaboration: Initiates the development of relationships with influential leaders to impact and strengthen the community.

- Operational Effectiveness: Possesses penetrating insight and strong strategic and critical thinking skills.

- Personal Growth: Creates a learning organization. Effectively drives change by leveraging resources and creating alignment to expand organizational opportunities.

Required Certifications

Organizational leader, or multi-team or branch leader certification.

**Why You Should Join Us**

The YMCA offers a supportive and dynamic work environment that encourages personal and professional growth. By joining our team, you will have the opportunity to make a meaningful impact in the community while enjoying a range of benefits designed to support your overall well-being. Here are some of the benefits you can enjoy as an employee:

- Impactful Work: Make a meaningful difference in your community every day.

- Supportive Environment: Thrive in a collaborative, mission-driven workplace.

- Medical, Dental, and Vision Insurance: Comprehensive plans to ensure you and your family can receive the care you need.

- Wellness Programs: Y membership for you and your family to support your physical and mental health.

- Retirement Plans to Secure your Financial Future: The Y will contribute 10% of your salary into the Y’s retirement savings plan after eligibility requirements are met. You also have the option to make additional contributions to the Y’s 403(b) and ROTH plans.

- Work-Life Balance: Generous vacation, sick leave, and holidays.

- Training and Development: Access to professional development programs, workshops, and certifications.

- Welcoming Environment: A commitment to ensuring all employees feel valued.

Director of Annual Giving

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