SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. 

CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi Money™ is offered through SoFi Securities LLC, member FINRA/SIPC.

Industry: Financial Services
Company Size: 1,001-5,000 employees

SoFi

Savvy Admin PROD

**Employee Applicant Privacy Notice**

**Who we are:**

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. **Join us to invest in yourself, your career, and the financial world.**

**The Role**

SoFi is seeking an experienced, strategic, and highly collaborative product leader to build the future of AI-based financial insights for SoFi Members. As the Principal PM for SoFi’s AI Financial Guide, you will define how SoFi uses AI and personalization to guide Members to get their money right. You will be a vocal and empathetic customer advocate, influencing cross-functional experiences across all business units to deliver a conversational, intelligent mentor that feels indispensable to our members.

As a product leader, you will be expected to set big, ambitious goals, be gritty, and ideate beyond current solutions to deliver experiences that change how people think about and interact with their finances.

**What You’ll Do**

- Own the multi-year strategy for SoFi Coach to drive Member acquisition and engagement across the entire SoFi ecosystem.

- Identify and integrate new technologies to provide a significantly differentiated value proposition that helps members navigate complex financial decisions.

- Transition SoFI’s personalized insights from reactive reporting to proactive guidance, creating features that nudge members toward better financial habits in real-time.

- Clearly articulate the vision, strategy, and customer impact to stakeholders at the highest levels of leadership and ensure alignment on shared business objectives.

- Collaborate with engineering, data science, design, and marketing to translate customer needs into industry-leading experiences.

- Operate as a true builder by defining business strategy while driving the technical backlogs and execution plans necessary for launch.

- Use a data-driven approach to monitor performance and ensure measurable improvements in member financial health and multi-product adoption.

**What You’ll Need**

- 10+ years of product management experience, with demonstrated success in defining and delivering high-impact, customer-facing features.

- Familiarity or direct experience working with LLMs and AI tooling to build end-to-end user journeys.

- Ability to operate effectively in complex, ambiguous, and highly-regulated environments.

- Superior written and verbal skills; experience communicating complex technical concepts clearly to C-level leadership.

- Bachelor’s degree or higher in a technical discipline; able to hold your own with world-class engineers and data scientists.

- A genuine passion for the customer. You are committed to doing right by our members, always, and using technology to democratize financial advice.

- Excellent analytical skills with the ability to turn fragmented data into a cohesive story of member progress and business growth.

**Compensation And Benefits**

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our **Benefits at SoFi **page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

**Internal Employees**

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Principal Product Manager, AI Features

**Employee Applicant Privacy Notice**

**Who we are:**

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. **Join us to invest in yourself, your career, and the financial world.**

**The Role:**

We are seeking an experienced, strategic, and highly collaborative product leader to work on Marketing and Ads Technology at SoFi. This team owns the platforms that power our ads and marketing measurement. The role is central to the success of SoFi’s goals of driving member acquisition, engagement, and retention, towards the overall mission of SoFi to help our members get their money right.

You will be responsible for setting the vision, identifying opportunities and key inputs, setting goals, defining the member/marketer experiences and delivering features. As a product leader in our organization, we look to you to set big, ambitious goals, be gritty, and hold yourself and your cross-functional teams accountable to deliver results on behalf of our members. You will be a vocal and empathetic customer advocate, influencing and building cross-functional experiences with stakeholders across all business units.

This role is inherently cross-functional—you will work closely with engineering, marketing, data science, design, operations, finance, risk, legal, compliance and executive teams to set business objectives, define product strategy, prioritize features and execute on them. You’ll play the critical role of driving the business while bridging the technical and business worlds to drive profitable business growth while managing risk.

**What you’ll do:**

- Own and define the vision, strategy and product roadmap for ad tech and ads measurement platforms at SoFi

- Identify leapfrog product features, leveraging forward thinking technology, data, tools (including ML or AI) and industry best practices that will provide a significantly differentiated value and best-in-class experience to our members, to help them get their money right

- Create and evangelize a product vision and own a multi-year product roadmap, including prioritizing and driving backlogs for launch with your dedicated engineering teams

- Communicate the vision, strategy, execution plan and customer impact/learnings to all stakeholders including the highest levels of leadership in the company

- Collaborate closely with the full cross-functional team (e.g., marketing, product, design, engineering, platform, data, compliance, risk, finance and operations) for your line of business & initiatives, to help execute on the strategic vision

**What you’ll need:**

- Bachelor’s degree or higher with a technical discipline

- 8+ years of product management experience

- Previous experience leading Platform and/or MarTech cross functional teams

- Technical savvy with marketing systems and ability to partner closely with marketing leadership

- Full stack “operator”: ability to both create and execute the business and product strategy; with clear objectives, but limited, ambiguous, or varied direction

- Ability to operate cross-functionally, leading and influencing colleagues, and ultimately leading to timely tactical decision making to advance our objectives

- Flexible and collaborative approach to problem solving and ideation in a highly ambiguous environment

- Superior communication skills, both written and verbal, along with experience presenting to C-level leadership!

- Data-driven approach and excellent analytical skills

- Passion for your customers! You do right by them, always

**Compensation And Benefits**

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our **Benefits at SoFi **page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

**Internal Employees**

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Principal Product Manager, Ads & Measurement

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