The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods. With a rigorous authentication process overseen by experts, we provide a safe and reliable platform for consumers to buy and sell their luxury items. As a sustainable company, we give new life to pieces by hundreds of brands, from Gucci to Cartier, supporting the circular economy. We make consigning effortless with free in-home pickup, drop-off service, virtual appointments, and direct shipping.

Industry: Retail Apparel and Fashion
Company Size: 1,001-5,000 employees

The RealReal

Savvy Admin PROD

**About The Role**

The Senior Retention Strategy Manager will help shape and advance The RealReal’s long-term approach to customer engagement and lifetime value growth. This role focuses on defining the strategic frameworks, cross-channel priorities, and cross-functional initiatives that deepen engagement, reduce churn, and drive repeat behavior across the member lifecycle.

Working in close partnership with Lifecycle/CRM, Product, Analytics, Merchandising, Creative, and Sales, this role translates customer insight into actionable programs that influence behavior and unlock measurable business impact. This is a strategic, hands-on role for an operator who thrives on connecting dots across teams and turning ideas into scalable solutions.

**What You Get To Do Every Day**

Retention & Engagement Strategy

- Develop and evolve retention strategy frameworks that clarify how we drive engagement, repeat purchase, and long-term loyalty.

- Define the role of lifecycle channels including email, push, SMS, in-app messaging, and emerging touchpoints within a cohesive engagement model.

- Partner closely with CRM and Lifecycle teams to translate strategy into prioritized programs and journeys.

Cross-Functional Solutions to Drive LTV

- Identify opportunities to improve frequency, reactivation, and churn reduction through cross-functional initiatives spanning marketing, product, merchandising, and sales.

- Lead strategic initiatives from insight through launch, aligning stakeholders and ensuring measurable outcomes.

- Shape onboarding, habit-forming experiences, and high-value feature adoption strategies

- Drive engagement and new features in app to drive further adoption and stickiness

- Manage test and learns across all platforms in partnership with CRM team

Churn Reduction & Reactivation

- Analyze behavioral and cohort trends to identify key drivers of churn and disengagement.

- Develop and prioritize scalable reactivation strategies for lapsed buyers and consignors.

- Build business cases and test plans for new retention levers.

Measurement & Experimentation

- Define KPIs and success metrics that quantify retention impact and inform roadmap prioritization.

- Champion a structured test-and-learn agenda in partnership with Analytics and Lifecycle teams.

- Synthesize learnings into clear recommendations and scalable playbooks.

Strategic Alignment & Communication

- Create clear briefs and strategy documents that guide cross-functional partners.

- Present insights and recommendations to senior stakeholders.

- Ensure retention strategy is embedded in broader growth and product roadmaps.

**What You Bring To The Role**

Minimum Requirements:

- 10+ years of experience in retention, lifecycle strategy, growth marketing, or customer engagement roles in e-commerce, marketplace, or digital-first businesses.

- Demonstrated ability to build and launch initiatives that improve engagement, retention, or LTV.

- Strong analytical orientation with fluency in cohort analysis, experimentation, and behavioral segmentation.

- Experience working cross-functionally with CRM, Product, and Analytics teams.

- Ability to influence without direct authority and drive alignment across multiple stakeholders.

- A bias toward action and comfort operating in a fast-paced, evolving environment.

**Compensation, Benefits, + Perks**

**Compensation, Benefits, + Perks**

- Employee Stock Purchase Plan

- 401K with Company Match

- Medical, Dental & Vision Insurance

- Paid Parental Leave

- 9 Paid Company Holidays

- Flexible Time Off (With Manager Approval)

- Find out more about our Benefits here.

The expected salary range for this role is $160,000.00-$175,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Senior Retention Strategy Manager

Oura is an award-winning, fast-growing startup that helps people get up close and personal with their health. The Oura Ring and Oura App provide daily insights into sleep, activity, stress, recovery and much more. By providing daily feedback and practical steps to inspire healthy lifestyles, we've helped millions of people improve their sleep, understand their bodies, and transform their health. We’re on a mission to empower every person to own their inner potential, and we’re seeking talented individuals to join us on our journey.

JOIN THE OURA TEAM

We are a multi-disciplinary team of over 100 experts in hardware engineering, software development, machine learning, bioscience, sleep, industrial and UX design, production, marketing and customer experience.

We always strive to learn more and dig deeper into our research and analytics, to stay engaged and creative in everything we do. We are uncompromising in delivering value to our members and our partners across the globe..

Ouraring Inc. is headquartered in San Francisco, CA

Industry: Wellness and Fitness Services
Company Size: 501-1,000 employees

ŌURA

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

**About The Role**

We are seeking a **Director of Corporate Strategy ** to help shape the company’s long-term vision, growth priorities, and strategic roadmap. This role partners closely with executive leadership and cross-functional teams to drive high-impact initiatives across **corporate strategy and business model evolution **.

You will operate at the intersection of product, data science, hardware, finance, and go-to-market—helping translate complex market, technology, and consumer dynamics into clear strategic choices.

The ideal candidate brings experience from high-growth, product-led technology companies and demonstrates strong strategic judgment, structured thinking, and the ability to align diverse stakeholders in a fast-moving environment.

**This is a hybrid position based in San Francisco requiring 3 days per week in the office.**

**Key Responsibilities**

**Corporate & Growth Strategy**

- Support development of the company’s long-term and multi-year strategy, including growth priorities, market expansion, and strategic tradeoffs

- Identify and evaluate new growth opportunities, adjacencies, and strategic bets

- Conduct market, competitive, and industry analysis to inform leadership decisions

**Business Model & Monetization Strategy**

- Lead strategic thinking on Oura’s evolving business model across hardware, membership, partnerships, and services

- Partner with Finance, Commercial, and Product to assess unit economics and investment tradeoffs

- Identify opportunities for new business models and refine monetization approaches as the product ecosystem and member base scale

**Executive & Cross-Functional Leadership**

- Act as a trusted thought partner to senior leaders and the executive team

- Translate complex analyses into clear, concise narratives that inform high-stakes decisions

- The voice aligning aligning our value agenda to the company and board

- Collaborate closely with Product, Data Science, Hardware, Finance, Marketing, Sales, Legal, and Business Development teams

**Qualifications**

- 10+ years of experience in corporate strategy, business strategy, or management consulting

- Experience in technology, consumer tech, SaaS, or hardware-enabled services

- Strong understanding of business models, pricing, monetization, and commercial strategy

- Proven ability to influence senior stakeholders and lead cross-functional work

- Excellent analytical, problem-solving, and communication skills

- Comfortable operating in fast-paced, ambiguous environments

**Preferred Experience**

- Background in top-tier strategy consulting and/or in-house strategy at a high-growth tech company

- Experience partnering closely with Product, Finance, and Go-to-Market leaders

- Exposure to subscription or consumer-facing business models

- MBA or equivalent advanced degree a plus

**Benefits**

At Oura, we care deeply about your well-being and development. Every team member has an Oura Ring of their own, and we’re dedicated to fostering health, growth, and balance.

**What We Offer**

- Competitive Salary

- Lunch benefit

- Wellness benefit

- Flexible working hours

- Collaborative, smart teammates

- An Oura ring of your own

- Latest equipment of choice

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

- Region 1 $200,600 - $236,000

- Region 2 $182,750 - $215,000

- Region 3 $164,000 - $194,000

A recruiter can determine your zones/tiers based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers!

We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

- Our jobs are listed only on the ŌURA Careers page and trusted job boards.

- We will never ask for personal information like ID or payment for equipment upfront.

- Official offers are sent through Docusign after a verbal offer, not via text or email.

Stay cautious and protect your personal details.

To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.

Director, Corporate Strategy

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