Golden Pet Brands is leading America’s pet health revolution by making longevity-focused nutrition simple for pet parents, and rewarding for pets, through product excellence, education, and storytelling.

Industry: Pet Services
Company Size: 51-200 employees

Golden Pet Brands

Savvy Admin PROD

Creating a world where pets live longer, healthier lives, from their very first meal.

Learn more about our brands.

**We’re Looking For A(n): ** Innovation Brand Manager

**Location: ** Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)

**What You’ll Be Doing: **We are seeking a highly strategic and entrepreneurial Innovation Brand Manager to lead the development and launch of new products and brands within our growing pet food portfolio. Reporting directly to the CEO, this is a senior, high-visibility role with significant autonomy and ownership.

This individual will operate like a “founder within the company,” responsible for identifying opportunities, developing innovative product concepts, and bringing them to market. The ideal candidate combines strong brand instincts with hands-on product development experience in consumer packaged goods (CPG), particularly in consumable categories.

- Lead end-to-end innovation for new product lines—from concept ideation through commercialization

- Identify whitespace opportunities through consumer insights, trends, and competitive analysis

- Develop compelling brand positioning, messaging, and go-to-market strategies

- Partner cross-functionally with R&D, operations, supply chain, and external partners to bring products to life

- Manage product development timelines, budgets, and key milestones

- Own packaging, pricing strategy, and product architecture decisions

- Collaborate with marketing and sales teams to ensure strong market entry and sustained growth

- Continuously evaluate product performance and iterate based on data and consumer feedback

**Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):**

- 5–8+ years of experience in brand management, innovation, or product development within CPG

- Strong experience in consumable goods (e.g., food, beverage, supplements, or similar categories)

- Proven track record of launching new products from concept to market

- Highly strategic thinker with the ability to execute and operate independently

- Comfortable working in a fast-paced, ambiguous environment with high ownership

- Strong cross-functional leadership and project management skills

- Excellent communication and storytelling abilities

- Required Education: Bachelor's degree

- Required Experience: 5+ years

- Preferred Experience: 7+ years

- In your cover letter, we’d love for you to use this as an opportunity to tell us about something you helped bring to market. We’re interested in hearing about the opportunity you identified, how you approached building and launching it, and the impact it ultimately had. Please focus on your personal contribution and the decisions you made along the way.

There’s no required length or format — we simply want to better understand your direct impact and what success looks like.

**Golden Perks & Benefits**

- Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.

- Annual bonus

- We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.

- 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.

- Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.

- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.

- Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.

- Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.

- Potential for quarterly KPI bonuses.

The base salary range is $104,000-$130,000, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

**A Note to Recruiting Agencies: **At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are ~~not ~~ authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

**Candidate Safety: ** The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will **only **contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM or NAME@GOLDENPETBRANDS.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will **never ** send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Pet Brands directly at safety@goldenhippo.com to verify its validity.

Click here to learn more about general internet safety and our hiring practices.

Innovation Brand Manager

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