Industry: Business Content
Company Size: 51-200 employees

A Hiring Company

Savvy Admin PROD

SUMMARY OF POSITION

The In-House Educational Coordinator is responsible for promoting Janome/Elna/Artistic products to consumers and dealers through educational and marketing initiatives in order to generate enthusiasm for and sales of the Janome product line.

Develop education, marketing, and sales video content, along with other social media content as assigned. Assist in developing educational and training programs to consumer groups that will be presented at dealer’s stores, sewing and company events, as well as to authorized dealers at industry shows.

Provide sewing samples for educational events, company booth, Janome’s website, social media, and other publications as well as video production and live shows.

Organize and manage scheduling for dealer events and coordinate assets needed for events. Assist in tracking Education on-loan programs, training new dealers, supporting quilt show classrooms, and other related assignments.

Responsibilities may also include editing sewing related documents & instructions, designing sewn projects and samples; writing instructions and tutorials; recommending projects for the social media and website.

ESSENTIAL JOB FUNCTIONS

•    Writing and editing sewing instructions

•    Writing scripts and acting as on-screen talent in education and marketing videos

•    Writing and editing instructions on machine and accessory use

•    Assist in creation of social media reels and posts

•    Coordinate and schedule samples and projects for use on website, in brochures, and other company collateral

•    Create original samples, as well as embroidery designs, for use in videos, shows, and on social channels.

•    Create, develop and edit programs for the Education Department.

•    Administer and manage car stock

•    Schedule and organize dealer events

•    Some heavy lifting required up to 70 pounds

•    Position should include approximately 25% social media and video work, 75% education responsibilities

•    Business Travel is generally not required with the exception of supporting 1-2 trade shows per year offsite.

QUALIFICATIONS AND REQUIRMENTS

•    Above average knowledge of all types of sewing and sewing machines especially Janome brand is required as well as a familiarity of industry trends

•    A knowledge of computers that is pertinent to the functioning of computer connected company products/software and for developing training materials and customer support

•    Ability to develop and present demonstrations, sales and sewing technique classes for events in dealer’s stores, dealer staff training, sewing-related shows or Janome Institute, with specific attention given to long arm machines, as well as for mass marketing, including video production and live show taping

SKILLS

•    Excellent sewing and teaching skills

•    Excellent communication skills both verbal and written

•    Strong personal computer skills

•    Excellent presentation and creative skills

•    Excellent time management skills

PERSONAL CHARACTERISTICS

•    Professionalism & Travel Savvy

•    Sales Oriented

•    Self starter and a positive attitude

•    Flexible

•    Intuitive

DUTIES AND RESPONSIBILITIES

•    Prepare training material for consumer / dealer / staff in written form, or designed for website, etc.

•    Create original projects and provide written instruction for sewing samples. Written instructions must follow the Janome Style Guide.  Once the project and expenses are submitted, these become property of Janome.

•    Create projects for display and use in educational events, Janome Booths, and other company functions.  Once the project and expenses are submitted, these become property of Janome.

•    Create educational reels and other videos as assigned. Once the project and expenses are submitted, these become property of Janome.

•    Assist with set up and tear down at all assigned events, including in-house education trainings and meetings.

•    Support Customer Service / Relations issues as needed.

•    Respond to intense consumer / dealer questions via email or telephone

•    Submit expenses, travel itineraries, activity reports and schedules in a timely manner

•    Submit Educator Activity Reports for education, promotional and sales events in a timely manner

•    Check email and voice mail messages daily

•    Participate in Janome Institute or Regional trainings as a teacher and / or helper

•    Any other tasks assigned by supervisor

INTENT AND FUNCTION OF JOB DESCRIPTIONJob descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions.

This job description is intended to describe the general nature and level of work performed by employees assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, or skills required.

Janome America maintains its status as an at-will employer. Employees may be terminated for any reason not prohibited by law.

**Compensation details: ** 65000-70000 Yearly Salary

Educational Coordinator

Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the Workplace of the Future™. The company guides and supports its customers’ digital transformation through its expansive office technology portfolio, including IT Services (All Covered), content services, managed print services, and industrial and commercial print solutions. 

Industry Recognitions:
Konica Minolta has been included on Global 100 Most Sustainable Corporations, CRN’s MSP 500 list, and The World Technology Awards. #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for 14 consecutive years. BLI 2021-2023 Most Color Consistent A3 Brand Award. BLI 2021 A3 Line of The Year Award. Named in the Dow Jones Sustainability World Index for nine consecutive years.

For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn, and Twitter.

Industry: Technology, Information and Internet
Company Size: 5,001-10,000 employees

Konica Minolta Business Solutions U.S.A., Inc.

**Overview**

Konica Minolta is looking for a Performance Marketing Manager who knows how to turn spend into pipeline, traffic into conversions, and insights into action. If you’re obsessed with efficient growth, energized by data, and believe that informed experimentation beats guesswork every single time, this role is for you.

As our Performance Marketing Manager, you will own the strategy, optimization, and performance accountability for our paid digital programs, SEO and AI‑driven search visibility, and the conversion rate optimization (CRO) roadmap across the marketing funnel. Your mission is to ensure that our brand shows up where and how modern buyers search, evaluate, and convert—across traditional search engines ~~and ~~ emerging AI-powered experiences.

This role blends strategy, experimentation, and analytics. You’ll partner closely with Marketing Managers, Website Development, Analytics, Automation, and Social Activation to ensure every marketing dollar and organic effort is optimized for measurable impact.

This role is based at our Corporate Headquarters in Ramsey, NJ and follows a hybrid schedule, with onsite work Monday-Thursday and remote work on Fridays.

**Responsibilities**

**Paid Media Strategy & Channel Performance**

- Own the manage paid media strategy across search, social programmatic, and ABM channels.

- Set performance targets tied to pipeline, CAC, CPL, and revenue targets.

- Oversee and optimize budget allocation, pacing, and forecasting.

- Direct and manage agency partners to ensure high‑quality execution, testing, targeting precision, and performance reporting.

- Align paid programs with GTM priorities, campaign launches, and ICP strategies.

- Ensure tracking, attribution, and measurement are set up correctly for every campaign, in partnership with analytics and campaign ops.

**SEO & AI Search Optimization**

- Own the SEO strategy and roadmap, including traditional search and AI-powered search visibility.

- Conduct keyword, intent, and query analysis to understand how buyers search across Google, Bing, and AI interfaces (e.g., AI Overviews, ChatGPT-style answers).

- Partner with Website Development on technical SEO and AI search readiness, including page structure, schema, site speed, crawlability, and content accessibility.

- Partner with Marketing Managers and Content teams to optimize content for human search intent and machine interpretation.

- Monitor organic performance across:

- Traditional rankings and traffic

- Featured snippets and rich results

- AI-generated search summaries and answer inclusion (where measurable)

- Align paid and organic search strategies to maximize SERP and AI answer presence while improving overall demand efficiency.

**Conversion Rate Optimization (CRO)**

- Own the CRO roadmap across landing pages, forms, CTAs, and offers.

- Diagnose drop‑off points and friction across paid, organic, and AI‑influenced traffic paths.

- Lead structured A/B and multivariate testing using a hypothesis-driven framework.

- Partner with Website Development to design, implement, and QA experiments.

- Work with Analytics to evaluate test impact, statistical significance, and downstream pipeline effects.

**Performance Experimentation & Insights**

- Build a unified testing and experimentation framework across paid media, SEO, AI search visibility, and CRO.

- Identify high-impact opportunities and prioritize initiatives based on business value.

- Translate analytics and data insights into actionable recommendations and tests.

- Share learnings and performance trends with marketing leadership to inform strategy and investment decisions.

**Qualifications**

- 7+ years in performance marketing, growth, or demand generation roles

- Experience owning paid media strategy

- Strong SEO strategy and optimization experience, including technical, on-page, and intent-based SEO

- Understanding of schema, structured data, and content discoverability

- Familiarity with AI-driven search behavior and emerging generative search experiences

- Proven experience with CRO, experimentation, and funnel optimization

- Strong analytical skills with tools like GA4, Looker, Salesforce Marketing Cloud

- Proven ability to synthesize detailed information into executive‑level insights, clearly articulating business impact, optimization opportunities, and recommended actions to leadership

- Strong collaboration skills

**About Us**

Konica Minolta Business Solutions' (Konica Minolta) journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to Give Shape to Ideas by supporting their digital transformation through its expansive Intelligent Connected Workplace portfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta’s 20th anniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact,” and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta’s bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to be ranked on the Forbes 2025 America's Best Large Employers list, included on CRN’s MSP 500 list numerous times; recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for eighteen consecutive years and presented with Keypoint Intelligence’s BLI 2025 and 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for its bizhub One i-Series. For more information, please visit Konica Minolta online and follow it on Facebook, YouTube, LinkedIn and Twitter.

Konica Minolta operates on a North American Shared Services model, which aligns cross-border priorities and enhances delivery to its field organization. This combines service functions in the U.S. and Canada, ultimately providing more resources to support areas such as sales administration, logistics and supply chain, marketing, product planning, finance, IT, HR and legal.

**Au sujet de Konica Minolta**

Solutions d’affaires Konica Minolta (Konica Minolta) a entamé son parcours il y a plus de 150 ans, avec la volonté de voir et de faire les choses autrement. Elle fait équipe avec ses clients pour donner forme à leurs idées en appuyant leur transformation numérique grâce à un riche portefeuille de solutions pour un milieu de travail connecté et futé. Parmi ses technologies d’affaires, on retrouve des services de TI, la gestion intelligente de l’information, des solutions de sécurité vidéo et des services d’impression gérés ainsi que des technologies de bureau et des solutions d’impression industrielle et commerciale. L’année 2025 marque le 20e anniversaire de l’entrée de Konica Minolta dans le marché de l’impression de production; l’entreprise souligne « 20 années d’excellence, d’innovation et de résultats » tout en continuant d’être une figure de proue dans l’impression numérique commerciale. C’est aussi l’année où la marque bizhub de Konica Minolta célèbre ses 20 ans, au cours desquels la gamme a révolutionné la technologie de bureau, redéfini les processus des entreprises, et évolué continuellement pour répondre aux besoins des milieux de travail modernes, mue par les avancées technologiques et la volonté d’innover. Konica Minolta est fière de faire partie du palmarès 2025 des meilleurs grands employeurs d’Amérique de Forbes, d’avoir figuré à plusieurs reprises au palmarès CRN des 500 fournisseurs de services gérés, d’avoir été nommée la marque numéro un en matière de fidélité des clients sur le marché des appareils de bureau multifonctions par Brand Keys pendant 18 années consécutives, et de s’être vue décerner les prix BLI « A3 Line of the Year » 2021 et 2025 et « Most Colour Consistent A3 Brand » 2021-2023 de Keypoint Intelligence pour sa gamme bizhub One i-Series. Pour en savoir plus, rendez-vous sur le site de Konica Minolta et suivez l’entreprise sur Facebook, YouTube, LinkedIn et Twitter.

Konica Minolta fonctionne selon un modèle de services partagés nord-américain qui permet d’harmoniser les priorités transfrontalières et d’améliorer la prestation de services aux organisations opérationnelles. Le modèle combine des fonctions de service américaine et canadienne afin d’offrir davantage de ressources aux services de soutien comme l’administration des ventes, la logistique et la chaîne d’approvisionnement, le marketing, la planification des produits, la finance, les TI, les RH et les services juridiques.

EOE Statement

~~Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.~~

~~Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.~~

~~Solutions d’affaires Konica Minolta (Canada) Ltée. est un employeur d'opportunité égale. ~~

Performance Marketing Manager

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