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Industry: Technology, Information and Media
Company Size: 11-50 employees

TalentAlly

Savvy Admin PROD

Great people make great properties. As an owner, operator and developer of thriving retail centers in the nation’s top markets, Macerich offers opportunities to work, grow and develop your unique talents. Apply now to help us shape the future of retail real estate while building a meaningful, rewarding and balanced career.

**About The Role**

The AVP, Digital Marketing leads the strategy, execution, and performance of Macerich’s digital marketing ecosystem across the portfolio, including social media, email marketing, website content best practices, and the management of key digital platforms that support engagement and customer experience.

This role is responsible for setting the overarching digital marketing vision, driving measurable results, and managing a high-performing team of digital managers who execute localized and national strategies.

The AVP serves as a central connector between corporate marketing, property teams, agencies, and platform partners, ensuring consistent brand expression, strong performance tracking, scalable systems, and sustainable team operations that support Macerich’s business objectives.

~~The successful candidate must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.~~

**What You Will Do**

**Digital Marketing Strategy & Performance**

- Own the overall digital marketing strategy for Macerich, with a focus on social media, email marketing, website content, and key digital platforms as performance drivers.

- Define goals, KPIs, and reporting frameworks to measure performance, optimize campaigns, demonstrate ROI, and guide continuous improvement.

- Translate business objectives into actionable digital strategies that drive traffic, engagement, and conversion.

- Stay ahead of digital trends, platform updates, and best practices, applying insights to evolve strategy and execution.

**Team Leadership & Sustainability**

- Lead and manage a team of digital managers responsible for executing social media, email, and related digital initiatives.

- Set clear priorities, workflows, and standards to ensure consistent, high-quality output across centers.

- Coach, mentor, and develop team members, fostering growth, accountability, and collaboration.

- Ensure alignment between corporate strategy and local execution.

- Continually assess team capacity, workflows, and execution models to ensure sustainable performance, effective workload distribution, and long-term team health.

**Content, Social Media & Short-Form Video**

- Oversee social media strategy, content planning, and publishing across platforms, ensuring brand consistency while allowing for local relevance.

- Partner with local content creators and vendors to produce engaging short-form video content, including TikTok, Reels, and emerging formats.

- Establish creative guidelines, content accuracy standards, and best practices for storytelling, community engagement, and brand compliance.

**Email Marketing**

- Own the email marketing strategy, including audience segmentation, content planning, testing, and optimization.

- Ensure email campaigns support leasing, events, promotions, and broader marketing initiatives.

- Drive continuous improvement in open rates, click-through rates, and conversion performance.

**Website Content Strategy & Best Practices**

- Provide strategic oversight of website content best practices to ensure sites effectively support digital marketing initiatives.

- Establish guidelines for homepage content, landing pages, events, promotions, and evergreen content that drive traffic.

- Partner cross-functionally to ensure website content aligns with campaign priorities, SEO considerations, accessibility standards, and user experience best practices.

- Use performance data and insights to inform ongoing website content optimization.

**Agency, Vendor & Knowledge Management**

- Manage relationships with digital marketing agencies, vendors, and platform partners, including scopes of work, performance expectations, budgets, and deliverables.

- Oversee centralized digital documentation, process standards, reporting libraries, and best-practice resources to support onboarding, continuity, and operational excellence.

**Platform Ownership & Operations**

- Provide strategic leadership for the CenterLink platform, guiding strategy, adoption, content standards, and ongoing optimization, in close partnership with IT as the platform owner.

- Lead the strategic use of the Kipsu text concierge platform, ensuring effective use, performance tracking, and integration with broader digital marketing and customer experience efforts, in partnership with IT.

- Collaborate cross-functionally to ensure platforms support property teams, retailers, and customer experience goals.

~~The Employer retains the right to change or assign other duties to this position**.** ~~**What You Bring**

- Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field, or equivalent combination of education and experience.

- 10+ years of progressive experience in digital marketing, with demonstrated leadership across social media, email marketing, website content, and digital platforms.

- 5+ years of people management experience, including leading and developing managers and building sustainable, highperforming teams.

- Proven ability to set and execute enterpriselevel digital marketing strategy that drives measurable business outcomes (traffic, engagement, conversion, ROI).

- Strong experience defining KPIs, performance dashboards, and reporting frameworks to evaluate effectiveness and guide optimization.

- Demonstrated success managing multichannel digital ecosystems across national and localized executions.

- Experience partnering with crossfunctional stakeholders (marketing, operations, IT, agencies, vendors) to deliver scalable digital solutions.

- Strong understanding of content strategy, including social media storytelling, shortform video, brand governance, and community engagement.

- Handson experience overseeing email marketing programs, including segmentation, testing, optimization, and lifecycle campaigns.

- Strategic understanding of website content best practices, including UX considerations, accessibility standards, SEO collaboration, and performance optimization.

- Proven ability to manage external agencies and platform partners, including scopes of work, budgets, and performance accountability.

- Excellent leadership, communication, and influencing skills, with the ability to align diverse teams around a shared vision.

- Strong organizational and operational skills, with experience building processes, documentation, and scalable systems.

**Macerich’s Total Rewards**

- Best-in-class benefits with affordable employee contribution levels

- Paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually

- 401(k) match with immediate vesting

- Ability to purchase company stock at a 15% discount

- 24 paid volunteer hours and employer charitable match

- Employee Assistance Program

- Career-development resources

- Comprehensive wellness program including a ClassPass membership

- And more…

~~At Macerich, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. To that end, we do believe in a healthy work/life balance and are proud to offer Remote Fridays for our Corporate offices and Forever Fridays for our Retail Properties.~~

~~The compensation for this position is determined based on several factors, including the candidate's experience, qualifications, and the specific requirements of the role. Final salary offers will be discussed during the interview process and will reflect the candidate's skills and the company's compensation structure.~~

**Who We Are**

Macerich is one of the country's leading owners, operators, and developers of major retail real estate (NYSE:MAC). Our high-quality retail properties in many of the most affluent and densely populated U.S. markets set Macerich apart. By bringing communities together, we create long-term value for our shareholders, partners and customers. As we work together to achieve our mission, our shared values drive our progress: Excellence, Relationships, Optimism, Integrity, Empowerment and Fun.

Macerich is an Equal Opportunity Employer committed to employing a diverse workforce. Qualified applicants will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status or disability.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.PDN-a0f70903-afa3-4c78-8b1c-965dd2dfb636

AVP, Digital Marketing

Crossover is the world's largest database of skilled remote talent (7 million users and counting!)

We help amazing professionals all over the world prove that they're just as good as anyone in Silicon Valley—𝘢𝘯𝘥 𝘥𝘦𝘴𝘦𝘳𝘷𝘦 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘱𝘢𝘺𝘤𝘩𝘦𝘤𝘬.

Like the Olympics, it's hard to qualify... but it's worth it!
Have you got what it takes to join the 5,000+ people from 130+ countries that we've recruited for high-paying full-time remote jobs?

𝐇𝐄𝐋𝐏𝐅𝐔𝐋 𝐋𝐈𝐍𝐊𝐒:
🧑 Reviews from people we've hired:   crossover.com/people-at-crossover
💼 Current openings:   crossover.com/jobs
💎 Hire someone for your company:   crossover.com/hire
♟️ How the process works:   crossover.com/selection-process
❓ FAQs:   crossover.com/help-and-faqs
~~~
𝑵𝒐𝒕𝒆: Crossover jobs are are fully compliant with LinkedIn's policies, as well as the applicable laws in every country where we advertise.

Allow us to clarify some common misconceptions:
1) The reason we post so many job ads is because LinkedIn organizes all job postings by location. So, the only way to reach candidates all over the world is to post multiple ads in every city you want to hire from. Most recruiters don't bother because it's too time consuming... but we're not most recruiters.
2) We mostly recruit independent contractors, not employees, because labor laws vary so much from one country to another that it's near-impossible to recruit globally otherwise (which is why it's still uncommon even though most jobs can now be done remotely).
3) As is standard for any self-employed person, the stated pay is the entire compensation package. Because they are not employees, each contractor is responsible for handling the things that an employer would take care of e.g. taxes, equipment, vacation time, health insurance. One of the major reasons that Crossover jobs pay so much more than local jobs is to overcompensate for these costs.

It's hard, but it's worth it!

Industry: IT Services and IT Consulting
Company Size: 5,001-10,000 employees

Crossover

You're not interested in managing campaigns. You're seeking to own growth.

Most marketing leadership positions define success through impressions and activity. This role defines it through enrollments. At gt.school, demand is already present. Families are proactively searching for a credible, high-performance K–8 solution for gifted learners. Our AI-powered approach accelerates mastery and enables students to pursue advanced interests and real-world competencies. The product delivers. The market is prepared.

What we require now is a marketing leader capable of converting demand into scale.

You will control the complete enrollment engine for GT Anywhere and guide brand strategy across virtual, campus, and summer offerings. Your mandate is clear: transform high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative name in gifted K–8 education.

There is no established playbook. You will design the funnel, establish positioning, execute experimentation, and construct a dependable execution system using agencies, freelancers, and tools. You will function with autonomy and direct accountability for outcomes.

If you seek ownership of a concrete number and the authority to create the system that delivers it, we should connect.

**What You Will Be Doing**

- Controlling the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and CAC

- Architecting and executing continuous experimentation to surface and resolve high-impact conversion bottlenecks

- Developing the annual marketing strategy across virtual, campus, and summer programs, including positioning, segments, channel mix, budget allocation, and quantifiable objectives

- Creating a high-velocity execution system that reliably delivers through agencies, freelancers, and marketing tools

- Collaborating closely with enrollment and school teams to convert family feedback into more precise messaging and better-converting creative

**What You Won’t Be Doing**

- Executing awareness-only campaigns without enrollment accountability

- Functioning as a request-taker for ad hoc marketing initiatives with ambiguous ROI

- Waiting on lengthy approvals or large bureaucratic structures to execute

- Optimizing for vanity metrics unconnected to enrolled families

**Head Of Marketing Key Responsibilities**

Construct and operate a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.

**Basic Requirements**

- Bachelor's degree (BA or equivalent)

- 10+ years of experience controlling full-funnel marketing strategy and measurable outcomes in startup, technology, or high-growth environments

- Proven accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates

- Strong funnel analytics capability with a track record of identifying issues and prioritizing high-impact improvements

- Experience establishing brand strategy, positioning, and messaging at a company level

- Demonstrated ability to build and manage scalable execution systems using agencies, freelancers, and marketing technology

- Ability to work full-time (40 hours/week) in a remote role based in the United States

**About Gt.school**

GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.

They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.

This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.

GT School students explore their passions, develop critical thinking skills, and learn to innovate.

**Because that's where genius lies.**

**GT School is where gifted minds turn potential into power.**

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

**Working with us**

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5750-US-Phoenix-HeadofMarketin.005

Head of Marketing, gt.school (Remote) - $200,000/year USD

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