AW-Lake, a TASI Group company, is a leading North American design, manufacturing and service company of flow measurement technology for the fluid control needs of various industries, including oil & gas, chemical processing, paints & coatings, hydraulics & pneumatics, food processing, and fluid power. Together with its European sister companies, KEM-Kueppers, Vogtlin Instruments, and LitreMeter, AW-Lake services and distributes a broad portfolio of flow measurement instrumentation throughout North America, South America, Europe, and Asia.

Industry: Automation Machinery Manufacturing
Company Size: 51-200 employees

AW-Lake

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**Come Join Our Team!**

We take pride in building quality products—and enriching the lives of those who make it possible. As a growing company, we invest in our people, our processes, and the technology that drives our success. We believe that when our team members thrive, our company thrives. We offer opportunities for career growth in a supportive, hands-on environment where your contributions make a difference every day. Most importantly, you’ll be part of a positive, team-oriented culture where autonomy is earned, hard work is rewarded, and every employee’s voice matters. Come grow with us and help shape our future!

**Who We Are**

AW-Lake is a leading provider of flow measurement solutions across a wide range of industries. As an innovative and forward-thinking company, we take pride in delivering high-quality products and exceptional customer service. If you are a passionate individual looking to make a difference and be part of a dynamic team, we invite you to explore the exciting career opportunities available with us.

**What We Offer**

- Competitive salaries

- 10 paid holidays each year, vacation, sick time and volunteer time

- 401(k) with employer match – immediately vested

- HSA, pre-tax health savings program

- Flexible work schedules that promote a healthy work-life balance

- Top-tier medical, dental, and vision insurance

- Employer-paid life insurance

- Pet Insurance

- Tuition Reimbursement

- Scholarship Programs

**Position Summary**

We are seeking a highly motivated Sales Director to develop and execute a comprehensive national sales strategy across the United States. This individual is responsible for leading and mentoring a team of Regional Managers, driving the performance of the distributor and channel partner network and ensuring alignment with the company's strategic goals. The position will also oversee an Inside Sales team and participate with Product Management peers. It is also expected that a certain amount of time be spent on direct sales efforts. The Sales Director will play a pivotal role in expanding market presence, enhancing customer engagement, and achieving growth objectives.

**Essential Functions**

- Identify, recruit, and onboard new distributors and channel partners to expand market coverage.

- Establish clear performance expectations and agreements with distributors

- Monitor distributor sales activity, pipeline, and market share to ensure accountability.

- Conduct regular business reviews with distributors to evaluate performance, address gaps, and implement corrective actions.

- Provide distributors with sales enablement tools, product training, and marketing support to drive success.

- Lead, coach, and develop a team of Regional Sales Managers

- Define territory plans and ensure alignment between regional staff and distributors in their regions.

- Support major account negotiations, bids, and strategic projects.

**Other Responsibilities**

- Develop incentive and recognition programs to motivate distributor and regional staff performance.

- Build strong relationships with key accounts, industry associations, and influencers.

- Provide market feedback to Marketing and Product Management to refine value propositions, pricing, and channel programs.

- Deliver accurate sales forecasts and pipeline reports by region and distributor.

- Track distributor performance metrics (sell-through, market share, margin contribution).

- Ensure compliance with company sales policies and ethical standards.

- Ensure Gross Margins are reviewed and managed.

- Other duties as assigned.

**Qualifications**

- Bachelor’s degree in Business, Engineering, or related field; MBA is a plus.

- At least 10 years of progressive sales experience, ideally including some previous management experience

- Proven track record in distributor/channel partner recruitment, onboarding, and performance management.

- Strong leadership skills with ability to influence through distributors as well as direct teams.

- Proficiency in CRM tools (e.g., HubSpot) and Microsoft Office Suite preferred

- Excellent communication (written and verbal), negotiation, and presentation skills.

- Willingness to travel up to 50% domestically.

**Working Conditions**

- Physical Demands: Able to sit/stand for extended periods of time.

- Visual Demands: Must be able to look at a computer monitor for extended periods.

- Manufacturing Environment: Must be able to work in a manufacturing company, which may involve exposure to machinery, noise, and other industrial conditions.

**Commitment to People and Planet**

TASI Measurement is committed to fostering a sustainable and socially responsible environment. We believe that our success is not only measured by financial gains but also by the positive impact we have on our employees, communities, and the world around us.

As part of our commitment to people, we strive to provide a supportive and inclusive workplace where every individual is valued, respected, and given equal opportunities to thrive. We prioritize the well-being, safety, and personal development of our employees, recognizing that they are the engine driving our success.

North America Sales Director

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