Walk-In Media's mission is to deliver long-term, sustainable growth for brands by bringing together all marketing activity into one connected ecosystem, and applying a laser focus on generating outcomes.

We're a full-service media agency offering brands the service, transparency, agility and breakthrough thinking of an independent agency, yet with the full specialist capabilities and global scale of a network agency (we're part of MSQ Group).

The way that we operate caters to advertisers of all sizes, with no barriers to entry. 

You can just Walk-In!

Industry: Advertising Services
Company Size: 51-200 employees

Walk-In Media

Savvy Admin PROD

**About the Role **

Walk-In Media is seeking an experienced, hands-on Advertising Analytics Manager to join our in-house Media Analytics group. This pivotal role is responsible for paid media campaign measurement, attribution to client KPIs, and reporting across all media channels. The ideal candidate combines deep technical analytics expertise with confident client-facing communication skills, and thrives in a fast-paced, data-driven agency environment with 4–6 years of relevant experience.

We are looking for someone who brings analytical rigor and precision to measurement strategy, communicates findings with clarity to clients and internal stakeholders, and is genuinely excited about the evolving landscape of media data and attribution technology.

**Roles & Responsibilities **

**Campaign Measurement & Attribution **

•      Design and implement end-to-end measurement frameworks for paid media campaigns across digital, social, search, programmatic, and traditional channels, ensuring accurate attribution to client-defined KPIs.

•      Develop and maintain multi-touch attribution (MTA) models, media mix modeling (MMM) methodologies, and comparative analyses of last-touch vs. data-driven attribution approaches.

•      Collaborate with Paid Social, Paid Search, and Programmatic teams to ensure tracking and tagging are correctly implemented end-to-end — from pixel setup through platform reporting feeds.

•      Work with internal and external analytics teams to validate campaign tracking in Google Campaign Manager (CM360), Google Tag Manager, and all major social and search ad platforms.

•      Partner with clients to define KPIs, establish performance baselines, and set measurement benchmarks aligned to business outcomes including ROAS, CPA, brand lift, and sales attribution.

•      Manage incrementality testing, A/B experimentation, and conversion lift studies to evaluate media effectiveness and inform ongoing optimization strategy.

**Reporting & Data Visualization **

•      Oversee the design and delivery of high-quality, client-ready reports and dashboards that translate complex data into clear, actionable narrative insights.

•      Build, maintain, and continuously improve automated reporting pipelines and dashboards using Tableau, Power BI, Looker/Google Data Studio, and/or Datorama.

•      Leverage API-based data aggregation tools — including Funnel.io and Supermetrics — to consolidate multi-platform media data into unified reporting environments; proficiency with these tools is required.

•      Translate complex analytical findings into compelling data stories and visualizations for both technical and non-technical audiences, including clients and senior leadership.

•      Develop post-campaign wrap reports documenting results, key learnings, and strategic recommendations for future activity.

•      Ensure consistency and accuracy across all reporting deliverables; establish and maintain QA standards and departmental reporting protocols.

**Data Strategy & Advanced Analytics **

•      Develop and execute comprehensive data-driven strategies aligned with client business objectives, ensuring analytics capabilities scale alongside account growth.

•      Apply advanced statistical modeling techniques including regression analysis (GLM, logistic), predictive modeling, and machine learning algorithms to surface actionable optimization opportunities.

•      Apply econometrics and marketing mix modeling (MMM) expertise to evaluate media efficiency and support budget allocation and channel mix recommendations.

•      Manage and optimize processes for data intake, validation, transformation, and engineering to ensure pipeline reliability, data quality, and downstream accuracy.

•      Stay current on data privacy regulations (GDPR, CCPA) and ensure all analytics practices comply with applicable standards and platform policies.

**Client Engagement & Cross-Functional Collaboration **

•      Manage day-to-day client communications regarding analytics deliverables, measurement strategy, and campaign insights through email updates, weekly status calls, and in-person meetings.

•      Serve as the analytics point-of-contact for assigned accounts, proactively identifying opportunities for deeper measurement, testing, and insight generation.

•      Collaborate with internal teams — Paid Social, Paid Search, Programmatic, Account Management, Creative, and Finance — and external client and vendor partners to align on data needs and deliverable timelines.

•      Support new business pitches by presenting Walk-In Media’s analytics and measurement capabilities, including case studies, benchmarks, and a forward-thinking point of view on attribution methodology.

•      Foster positive relationships with inter-agency partners domestically and internationally across the Walk-In Media network.

**Process, Operations & Innovation **

•      Create and maintain internal and client-facing campaign tracking documentation, status reports, and analytics workflow tools; manage multiple client projects simultaneously with high attention to detail.

•      Develop and implement scalable processes, QA standards, and playbooks for data collection, validation, reporting, and analysis that can be applied consistently across Walk-In Media’s account portfolio.

•      Identify, evaluate, and recommend new tools, methodologies, and data sources to enhance the analytics team’s capabilities and reporting efficiency.

•      Stay ahead of industry trends, platform measurement updates, and emerging analytics technologies; share knowledge regularly with internal teams to drive continuous improvement.

**Qualifications & Requirements **

**Experience **

•      4–6 years of hands-on experience in advertising/media analytics, with at least 2 years in an agency environment managing client-facing measurement, attribution, and reporting.

•      Proven track record of driving measurable client business outcomes through data-driven insights, attribution analysis, and performance reporting.

•      Experience managing client relationships directly, including leading performance calls, presenting insights, and communicating complex findings to both technical and non-technical stakeholders.

•      Bachelor’s degree in Statistics, Mathematics, Marketing Analytics, Computer Science, or a related field; Master’s degree preferred.

**Technical Skills — Required **

•      Expert-level proficiency in paid media measurement and attribution: MTA, MMM, incrementality testing, and conversion tracking across all major ad platforms.

•      Hands-on experience with ad-tech platforms: Google Campaign Manager (CM360), Google Tag Manager, and major social and search ad manager accounts.

•      Must-have proficiency in API-based data aggregation and connector tools: **Funnel.io ** and **Supermetrics ** are required; experience with similar platforms (e.g., Windsor.ai, Improvado, Adverity) is a plus.

•      Proficiency in data visualization tools: Tableau, Power BI, Google Looker/Data Studio, and/or Datorama.

•      Working knowledge of web analytics platforms: Google Analytics 4 (GA4) and/or Adobe Analytics.

•      Strong SQL skills for data extraction, manipulation, and analysis across large datasets.

•      Proficiency in Python or R (with libraries such as pandas, NumPy, SciPy) for statistical modeling, data manipulation, and analysis.

•      Advanced Excel proficiency for campaign performance tracking, pivot analysis, and client reporting.

•      Solid understanding of statistical modeling techniques including regression analysis, predictive modeling, and ideally econometrics/MMM.

**Technical Skills — Preferred **

•      Experience with social media analytics tools such as Sprout Social, Brandwatch, or Meta/Facebook Insights.

•      Familiarity with A/B testing and experimentation platforms: Optimizely, Google Optimize, or VWO.

•      Experience with data management platforms (DMPs) or data clean rooms: InfoSum, LiveRamp, or Lotame.

•      Familiarity with cloud data warehouses such as BigQuery, Snowflake, or Redshift.

•      Experience with CRM or marketing automation platforms such as Salesforce SFMC, HubSpot, Marketo, or Adobe Campaign.

**Core Competencies **

•      Exceptional data storytelling ability: translating complex, large-scale datasets into clear narratives and actionable recommendations for both technical and non-technical stakeholders.

•      Highly organized with exceptional attention to detail; able to manage multiple clients, campaigns, and reporting deadlines simultaneously without sacrificing quality.

•      Proactive, self-motivated, and resourceful — identifies data quality issues or measurement gaps before they escalate and brings solutions rather than just questions.

•      Strong written and verbal communication skills; comfortable representing Walk-In Media in client-facing situations and presenting insights to senior stakeholders.

•      Adaptable and eager to learn in a fast-paced, evolving media and data landscape; knowledge of A/B testing, CRO, and experimentation methodologies is a strong plus.

•      Collaborative team player who works effectively across Paid Social, Paid Search, Programmatic, Account Management, and Creative disciplines.

**Tools Summary **

**Must Have **

•      **API Data Connectors: **Funnel.io, Supermetrics (required); Windsor.ai, Improvado, Adverity (plus)

•      **Data Visualization & BI: **Tableau, Power BI, Google Looker / Data Studio, Datorama

•      **Ad Tech & Tag Management: **Google Campaign Manager (CM360), Google Tag Manager, Tealium

•      **Digital & Web Analytics: **Google Analytics 4 (GA4), Adobe Analytics, Mixpanel

•      **Statistical Analysis & Coding: **Python (pandas, NumPy, SciPy), R, SQL

•      **Social Media Analytics: **Sprout Social, Brandwatch, Hootsuite, Facebook/Meta Insights

**Nice to Have **

•      **CRM & Marketing Automation: **Salesforce SFMC, HubSpot, Marketo, Adobe Campaign, Pardot

•      **A/B Testing & Experimentation: **Optimizely, Google Optimize, VWO

•      **Data Management / Clean Rooms: **InfoSum, LiveRamp, Lotame

•      **Cloud Data Warehousing: **BigQuery, Snowflake, Redshift

Analytics Manager

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. 

Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). 

UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.  Universal Music Group is a Vivendi company. 

Find out more at: http://www.universalmusic.com.

View our current career opportunities at: http://www.umusiccareers.com

Industry: Musicians
Company Size: 5,001-10,000 employees

Universal Music Group

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

**How We LEAD**

We are looking for an experienced**Senior Manager, Analytics & Strategy ** to lead high-impact analytical projects that drive UMG’s strategy across key business objectives, including label strategy, audience engagement, artist development and fan monetization. This role requires a strong blend of technical analytics expertise and strategic thinking, with the ability to translate complex datasets into clear, actionable insights that inform decision-making across UMG’s labels and local markets.

The ideal candidate is a self-motivated, collaborative thinker who is passionate about leveraging data to shape the future of the music industry, with a deep appreciation for creativity, analytical rigor, and consumer behaviour.

Success in this role requires deep hands-on analytics experience, exceptional attention to detail, and a proven track record of building scalable analytical frameworks that enable consistent, high-impact insights. The candidate should also bring strong stakeholder management skills and the ability to operate effectively in a fast-paced, matrixed environment. This role will oversee junior team member(s), providing mentorship, reviewing analyses, and guiding day-to-day execution to ensure high-quality outputs.

**How You’ll CREATE**

- Lead high-impact analytics projects end-to-end – from scoping and methodology design through data wrangling, analysis, visualization, and insight delivery – using compelling storytelling to enable strategic decision-making.

- Partner closely with stakeholders across labels, insights, and commercial teams to translate business questions into clear analytical frameworks and actionable insight outputs aligned with business objectives.

- Develop story-led presentations communicate clear, concise insights to both technical and non-technical audiences, including senior leadership.

- Build and maintain dashboards, automated reports, and BI tools to monitor audience behavior, content performance and commercial outcomes across platforms and markets.

- Analyze consumption trends across mulitple data sources (streaming, e-commerce, social media, physical sales and more) to uncover actionable insights.

- Navigate challenges associated with incomplete, fragmented, or unstructured data by applying creative, methodologically sound approaches to fill gaps and ensure analytical rigor.

- Explore new datasets, develop scalable analytical frameworks, and optimize data workflows (including automation where applicable) to drive efficiency and keep UMG at the forefront of data-driven innovation.

- Oversee junior team member(s), providing hands-on guidance on day-to-day analytical work, reviewing outputs and ensuring a high standard of rigor, accuracy and quality in all deliverables.

**Bring Your VIBE**

- 5+ years of professional experience in analytics or data science roles, ideally within entertainment, media, sports, e-commerce or a related consumer-facing industry.

- Experience managing or mentoring junior team members in analytics roles, ideally with 2+ years of people management experience

- Strong foundation in core analytics concepts, including trend analysis, forecasting, segmentation, and performance benchmarking.

- Strong technical skills:

- Advanced SQL proficiency for data querying, manipulation, aggregation, and analysis, ideally within a large-scale data warehouse environment (experience with Google BigQuery a plus).

- Advanced Excel skills, including data manipulation, complex formulas, pivot tables, and analytical modeling.

- Experience working with large datasets from multiple sources (e.g., streaming, sales, e-commerce, audience, social media data).

- Hands-on experience building and maintaining automated dashboards using tools such as Tableau or Looker.

- Proven ability to create clear, compelling client-ready deliverables and presentations using Keynote or Microsoft PowerPoint.

- Familiarity with scripting languages such as Python or R for data wrangling, analysis, visualization, and workflow automation (preferred, not required).

- Experience working with data from market measurement providers such as Luminate, Nielsen, or equivalent industry data sources (preferred, not required).

- Experience analyzing e-commerce data, with an understanding of industry KPIs, the ability to surface trends in sales performance, and apply insights to optimize retail and direct-to-consumer strategies (preferred, not required).

- Strong problem-solving skills with the ability to manage multiple priorities in a fast-paced, dynamic environment, work to tight deadlines, and operate with a high degree of autonomy.

- Excellent communication and writing skills, with the ability to translate complex analytical concepts into clear, actionable insights for stakeholders at all technical levels.

- Passion for music and a working understanding of the music industry ecosystem, including streaming platforms, audience behavior, and revenue models.

**Perks Playlist**

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

- Comprehensive medical, dental, and vision coverage

- Including 100% coverage for out-patient in-network mental health services

- Fertility coverage for eligible medical plan participants

- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

- Student Loan Repayment Assistance and Tuition Reimbursement

- 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

- Flexible Paid Time Off (PTO) for exempt employees

- 3-weeks PTO for non-exempt employees

- 2-weeks paid Winter Break

- 10 Company Holidays (including Juneteenth and Wellbeing Day)

- Summer Fridays (between Memorial Day and Labor Day)

- Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

**Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.**

**Universal Music Group is an Equal Opportunity Employer**

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: **English / Spanish**

E-Verify Right to Work Poster: **English ** | **Spanish**

**Job Category**

Data, Analytics & Business Intelligence

**Salary Range**

$71,000- $147,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

Senior Manager, Analytics & Strategy

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry.  Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. 

“Freedom to choose.  Freedom to access. Freedom to enjoy.”

Industry: Software Development
Company Size: 501-1,000 employees

Weedmaps

**Senior Manager, Analytics and Insight**

**Overview**

As the Senior Manager of Analytics & Insights, you will lead the team responsible for transforming data into trusted, actionable intelligence and data-driven strategic recommendations for teams across the organization. You will manage a cross-functional team of analysts and data scientists, driving the shift from reactive reporting to proactive, strategic insight generation. This role sits within the Data organization, reporting to the VP of Data, and serves as a critical bridge between technical data infrastructure and business decision-making. Success looks like a team that operates with high autonomy, delivers consistent metric integrity, enables self-service analytics at scale, and serves as trusted thought partners for leaders throughout the business.

**The Impact You'll Make**

- Define and execute the analytics strategy across BI, analytics, and data science functions to align with company OKRs and CTO-level priorities

- Own the organization's metrics framework, ensuring consistency, accuracy, and trustworthiness of KPIs across all business domains

- Lead the build-out of self-service analytics capabilities, including dashboard infrastructure, semantic layers, and AI-powered tooling

- Drive proactive strategic insights to improve the caliber of decision-making across the business

- Partner with Engineering, Product, Finance, and Marketing stakeholders to prioritize data workstreams and translate business questions into scalable analytical solutions and recommendations

- Identify and execute opportunities to improve team efficiency through tooling, AI integration, and cross-functional process improvement

- Oversee analytics support for critical business initiatives including ERP migrations, compliance workstreams, and platform transitions

- Present strategic findings, metric insights, and team roadmap to executive leadership and the CTO

- Design and oversee A/B testing and other experimental methodologies to validate product hypotheses

- Stay current with industry trends and best practices in analytics

**What You've Accomplished**

- Lead and develop an 6+ person team spanning analytics, business intelligence, and data science

- Own hiring, onboarding (including structured 30/60/90 plans), performance management, and career development for all direct reports

- Foster a culture of ownership, intellectual rigor, and continuous improvement, including deliberate upskilling in AI-assisted workflows

- Triage and prioritize team backlog in partnership with stakeholders, balancing strategic initiatives against ad hoc demand

- Bachelor’s degree in Business, Data Science, Statistics, or a related field; Master’s degree preferred.

- 8+ years of experience in product analytics, business intelligence, or a related field, with 3+ years in a management role.

- Strong SQL proficiency and hands-on familiarity with cloud data warehouses (e.g., Snowflake) and transformation frameworks (e.g., dbt)

- Experience managing mixed-discipline teams including analysts, data scientists, and/or BI engineers

- Demonstrated ability to drive metric standardization, data governance, and self-service infrastructure at scale

- Strong executive communication skills with a track record of influencing decisions at the VP/C-suite level

- Proficiency in data analysis tools (e.g., SQL, Python) and visualization platforms (e.g., Sigma, Tableau)

- Strong understanding of statistical methods, A/B testing, and user research techniques

- Proven ability to manage projects effectively and work collaboratively in a fast-paced environment

**Bonus Points**

- Experience with Sigma, Tableau, or comparable BI platforms, particularly in a migration or platform consolidation context

- Familiarity with AI/LLM tooling applied to analytics workflows, documentation, or operational efficiency

- Background in ecommerce, marketplace, or regulated industries (cannabis, pharma, fintech)

- Experience supporting SOX-adjacent data validation or ERP integration workstreams

- Exposure to product analytics, experimentation frameworks, and attribution modeling

~~The base pay range for this position is $169,076 - $186,550 per year~~

**2026 US Benefits For Full Time, Regular Employees**

- Physical Health (Medical, Dental & Vision)

- 100% employer-paid premium for employees

- Up to 80% coverage for dependents

- Company HSA contribution with the High Deductible Health Plan

- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)

- Basic Life, Voluntary Life and AD&D Insurance options

- Supplemental, voluntary benefits

- Student Loan Repayment/529 Education Savings with a monthly company contribution

- FSA (Medical, Dependent, Transit and Parking)

- Voluntary Life and AD&D Insurance

- Critical Illness Insurance

- Accident Insurance

- Short- and Long-term Disability Insurance

- Pet Insurance

- Identity theft protection

- Legal access to a network of attorneys

- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)

- Paid parental leave

**Why Work at Weedmaps?**

Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.

You too can have a hand in shaping the industry’s future; ready to roll with us?

See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate

**About Weedmaps**

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.

“Freedom to choose. Freedom to access. Freedom to enjoy.”

**Notice To Prospective Weedmaps Job Applicants**

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

- Our recruiters will always communicate with candidates through an @weedmaps.com email address.

- CORRECT: jlebowski@weedmaps.com

- INCORRECT: jlebowski@gmail.com

- Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

- If you are interested in a role at Weedmaps, please apply through our established channels.

- Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

Senior Manager, Analytics and Insight (Hybrid)

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