Renowned for its commitment to fostering a dynamic and supportive workplace, Puffy takes pride in its certification as a 'Great Place to Work'. This prestigious acknowledgment coupled with the numerous awards we have received underline our reputation as a distinguished place to work.

Founded in 2016, Puffy is a celebrated direct-to-consumer mattress and bedroom company operating across the U.S. and Canada. With a profound reputation for inventing mattresses that offer the sensation of sleeping on a cloud, Puffy is on a mission to redefine comfort and transform sleep experiences worldwide. This unwavering dedication to delivering premium sleep solutions and innovation has made Puffy one of the most popular online mattress brands in the U.S.

The inception of Puffy sprang from a simple, child-like curiosity: "What would it feel like to sleep on a bed of clouds?" This wonder led to the creation of the Puffy Mattress. What sets us apart is our groundbreaking Cooling Cloud™️ technology that epitomizes the feeling of sleeping on a cloud.

Proudly manufactured in the USA, Puffy embodies the philosophy of avoiding salesmen and markups, with the aim to deliver better sleep straight to your door.

Learn more about Puffy by visiting our website and engage with us on our social media channels:

Careers - https://apply.puffy.com/careers/
Web -  https://puffy.com
Facebook -  https://facebook.com/PuffyMattress
Twitter -  https://twitter.com/PuffyMattress
Instagram -  https://instagram.com/PuffyMattress

Industry: Retail
Company Size: 201-500 employees

Puffy

Savvy Admin PROD

**Position: ** AI-First CRO Copywriter

**Location: ** Remote (Global)

**Role Overview: **

~~This role is for copywriters with hands-on experience writing direct response and conversion rate optimization copy. You'll write headlines, CTAs, landing page copy, and email sequences — and optimize them through high-volume A/B testing. ~~

**About: **

Puffy is a Top 5 US mattress brand with over $1 Billion in sales. This role pioneers our next-generation conversion strategy—you'll partner with CRO experts to transform data and AI-generated insights into compelling language that turns browsers into buyers.

**The Impact You'll Make: **

- Drive exponential revenue growth by merging human creativity with AI-powered precision to create conversion-focused content at scale

- Amplify our brand voice across all digital channels, ensuring every AI-assisted message is on-brand, persuasive, and helps Americans discover their perfect sleep solutions

**What Is In It For You: **

This isn't just another copywriting role. This is your chance to become a true industry architect.

**1. Master the Future of Conversion Copywriting: **

You'll become one of the world's leading experts in AI-powered conversion optimization. While others are still learning basic AI tools, you'll be engineering sophisticated prompt systems that generate high-converting copy at scale. You'll build feedback loops that make our AI smarter with every test, creating a compounding advantage that multiplies your impact. In 12 months, you'll have more practical AI copywriting experience than 99% of marketers will gain in 5 years.

**2. Partner with the 1%: **

🏆 Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales

🌍 Great Place to Work Certified

💡 Work with Forbes Council Member CEO

Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.

**3. Embrace Radical Flexibility: **

Work from anywhere in the world. We value output over hours logged and trust you to deliver from wherever you do your best work.

**4. Become a Testing Velocity Machine: **

Most copywriters launch 1-2 tests per month. You'll launch 10-15. You'll master the art of rapid experimentation, developing intuition for what converts that only comes from seeing hundreds of tests play out in real-time.

**Your Day-to-Day Mission **

- **Craft & Refine AI-Powered Copy: ** Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, ensure brand alignment, and optimize for conversion

- **Master the Art of the Prompt: ** Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs

- **Accelerate A/B Testing: ** Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI to generate hypotheses and copy variants faster

- **Build a Smarter Content Engine: ** Analyze performance metrics to refine copy and feed learnings back into prompt libraries and AI workflows

- **Establish Best Practices: ** Stay at the forefront of AI copywriting technology and prompt engineering, documenting and sharing learnings for the entire marketing team

- **Manage Prompt & Asset Libraries: ** Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets

**What You'll Need: **

- 3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results

- At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content

- Deep knowledge of CRO principles, A/B testing methodologies, and data analysis

- Proficiency in prompt engineering: ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals

- An analytical and experimental mindset, with a passion for using data to find what works

- Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics)

- Exceptional editing skills and a meticulous eye for detail

- Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly

**The Puffy DNA **

We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor — regardless of their size.

- **Be the Owner: ** We don't hire employees; we welcome owners. You're accountable for results, not activity.

- **Execute with Urgency: ** We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.

- **Demand Excellence: ** We solve the hard problems that others can't, pushing the boundaries of our craft.

- **Be AI-First: ** Daily multi-turn AI conversations challenge your assumptions.

- **Go All-In: ** When the mission demands it, we rally as one team to cross the finish line.

**✨ Your Total Compensation & Benefits **

💰 **Compensation: **

- Monthly performance bonuses (up to 10%)

🏥 **Health & Protection: **

- Comprehensive medical, dental, and vision insurance

🌴 **Time Off: **

- Generous Paid Time Off (PTO) + Public holidays

💼 **Work Environment: **

- AI First organization with access to AI-native tool stack

- Remote First: Work from the comfort of your home office

- Learning & development opportunities

- International team collaboration (14+ nationalities)

🏆 **Rewards & Recognition: **

- The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats

- 'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions

The alternative is another year where your potential is capped and your best copy ideas die in committee.

**Ready to Shape Your Story? **

Click "Apply" and take the first step.

Copywriter

TCW is a global asset manager with more than fifty years of experience across fixed income, equities, and alternatives. We invest with intention, applying a disciplined, value-driven approach and deep research across public and private markets to build high-conviction portfolios that deliver enduring results for clients worldwide.

For more information, please visit www.TCW.com.
TCW is an Affirmative Action Equal Opportunity Employer

Industry: Financial Services
Company Size: 501-1,000 employees

**Position Summary**

TCW is a leading global asset management firm with more than five decades of investment experience and a broad range of products across fixed income, equities, emerging markets, and alternative investments. TCW’s clients include many of the world’s largest corporate and public pension plans, financial institutions, endowments and foundations, as well as financial advisors and high net worth individuals.

The Vice President, Content Writer and Strategist leads TCW’s enterprise content marketing function, driving the development and execution of a cohesive thought leadership and branded content strategy that amplifies TCW’s voice globally across institutional, intermediary, and advisor audiences.

This individual will collaborate closely with senior leaders, portfolio managers, and subject matter experts to craft narratives that reflect TCW’s investment expertise and brand value propositions. The ideal candidate brings deep knowledge of financial services and asset management, an editorial mindset grounded in data and SEO, and a passion for creating content that strengthens TCW’s reputation and drives measurable business outcomes.

**Editorial Strategy**

**Essential Duties**

-  Define and execute TCW’s firmwide content strategy to elevate TCW’s brand visibility and deepen understanding of TCW’s expertise across macro perspectives and asset classes (Fixed Income, Alternatives, and Equities), and investment vehicles (ETFs, mutual funds, BDCs, Intervals funds)

-  Develop differentiated content programs and recurring series designed to break through a crowded market, build audience loyalty, and position TCW as a sought-after thought leader.

-  Partner with senior leadership, CIOs, portfolio managers, and distribution teams to surface opportunities to develop content aligned to enterprise growth objectives and commercial priorities.

-  Research, draft, and refine long-form and short-form content—including thought leadership, articles, commentary, scripts, and campaign narratives—ensuring clarity, consistency, and a strong TCW point of view.

-  Drive editorial and storytelling excellence, claiming TCW areas of expertise and communicating TCW’s differentiators across investment philosophy, CIO insights, and products.

-  Align content initiatives with broader marketing, brand, and sales enablement programs to maximize reach, relevance, and cohesion.

-  Collaborate with Marketing stakeholders and leadership to ensure content is discoverable, integrated, and optimized across digital touchpoints.

**Content Creation And Curation**

-  Lead the development, writing, editing, and curation of high-quality content, including thought leadership articles, market insights, commentaries, and multimedia (e.g. video, podcast) storytelling.

-  Translate investment and market intelligence into clear, engaging, and compliant narratives for institutional investors, financial advisors, consultants and the general public.

-  Maintain a unified editorial calendar to align content deployment across TCW.com, social, and email channels.

-  Partner with SMEs, business leaders, and product marketers to produce content that embeds TCW’s brand value propositions and supports key marketing objectives.

-  Ensure all content aligns with TCW’s brand standards, compliance requirements, and audience needs.

-  Collaborate across the marketing team to drive TCW’s SEO strategy, ensuring content is optimized for discoverability and organic growth.

-  Partner with the Social Media Strategist to amplify content across social channels, extending reach and engagement through cohesive storytelling.

-  Coordinate with marketing partners to map journeys for TCW signature content programs, track engagement, and connect content consumption to client and lead activity.

-  Manage the end-to-end compliance process for all content.

**Measurement & Optimization**

-  Establish KPIs to evaluate performance across reach, engagement, and conversion metrics.

-  Leverage analytics platforms (HubSpot, Seismic, Google Analytics, native dashboards, Conductor (SEO) to assess effectiveness and identify opportunities for improvement.

-  Translate performance insights into actionable recommendations that guide editorial priorities and resource allocation.

-  Deliver regular reporting that demonstrates the impact of content marketing on brand visibility and commercial outcomes.

**Required Qualifications**

-  Bachelor’s degree in Marketing, Communications, Journalism, Finance, or related field; advanced degree or CFA charter holder preferred.

-  Minimum of eight years of experience leading content strategy, editorial, or communications within financial services or asset management.

-  Deep understanding of investment markets, products, and audiences (institutional, intermediary, and wealth).

-  Proven ability to partner with senior executives and investment professionals to develop and refine content themes.

-  Strong writing, editing, and storytelling skills, with the ability to translate complex investment insights into accessible, differentiated content.

-  Expertise in SEO, content discoverability, and data-informed editorial planning.

-  Experience collaborating with digital, social, and web teams to execute integrated marketing programs.

-  Fluency in MarTech and analytics tools such as HubSpot, Conductor, Yext, and Google Analytics.

-  Highly organized and proactive leader with exceptional communication and stakeholder management skills.

**Estimated Compensation**

**Base Salary: ** For an NY based position, the base salary range is $150K-180K. This is an anticipated range for the base salary only.

**Other Compensation **: Eligible to be considered for an annual discretionary bonus.

**Benefits **: Eligible for TCW’s comprehensive benefits package.

VP, Content Writer and Strategist

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