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Industry: Non-profit Organizations
Company Size: 51-200 employees

Association of National Advertisers

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**About the ANA **

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

**Location **

New York City (4 days in-office, Fridays remote)

**About Membership **

The Membership team is at the forefront of the ANA, focused on member retention and acquisition. Retention serves as the primary partners and advocates for our member companies, their marketing leaders, and teams to maximize their membership experience, while acquisition manages and grows existing and future relationships with potential member companies.

We build and maintain relationships with all members, guiding them with personalized strategies and proactively leading them to deepen their engagement within the ANA.

We work together with our team and internal partners to provide the best service to our members and push the ANA forward. We know the ANA inside and out, understanding how we fulfill our mission of driving growth for individuals, brands, the marketing industry, and humanity through the ANA Growth Agenda, bold leadership initiatives, and a robust suite of products and services.

Be part of the difference. Join the ANA today and help transform the industry!

**Role Overview **

As our membership base continues to grow, we are seeking an ambitious and energetic Business Development Director to join our dynamic team. Reporting to the Head of Membership, Business Development, this role will drive sustainable growth, all while forging strong relationships with CMOs, marketing leaders, and teams of the world’s premier brands leading them to an ANA membership leveraging resources, tools, and connections. If you’re motivated by the chance to say, “I changed how this organization thinks and operates. I made a difference,” this is an opportunity where you can and it will be recognized.

**Key Responsibilities **

- Manage the **entire sales cycle **: prospecting, pitching, negotiations, and closing

- Activate a network of new and existing relationships to generate and expand business opportunities within an assigned territory

- Utilize strong communication, interpersonal and presentation skills to highlight the compelling value proposition of joining the ANA to all external stakeholders

- Apply data, insights, and CRM intelligence to enhance partner value propositions, refine targeting and pipeline management, and strengthen revenue forecasting and decision-making

- Lead with emotional intelligence, resilience, and ability to perform under high pressure and ambitious targets

- Research new business opportunities across all industries, digging deeper into their marketing teams and structures to identify key contacts

- Remain updated on the ANA’s offerings, industry knowledge and best practices

- Adhere to ANA’s vetting process for new member acquisitions (eligibility, requirements, approval, etc.)

- Stay closely attuned to trends across the marketing industry while monitoring the competitive landscape

- Produce regular reports on sales activity, conversion rates, KPIs, and acquisition and revenue forecasts

- Partner with internal teams to ensure development strategies enhance the prospect experience

- Continuously update and maintain accurate records of prospective members

- Achieve monthly, quarterly, and annual membership sales targets

- Serve as a strategic advisor to the Head of Business Development

- Travel as required to meet with members and prospects

**Professional Experience and Qualifications **

- Bachelor's degree and strong sales and marketing background with ability to develop solid relationships with C-Suite and marketing leaders (minimum 5 -7 years)

- Influence & Relationship Building – Builds trust-based C-Suite relationships and navigates complex stakeholder landscapes

- Operational Excellence – Prioritizes effectively, drives accountability, and delivers results at scale

- Exceptional understanding of core business fundamentals.

- Demonstrate grit and adaptability navigating complexity and change

- Low ego, high impact – you prioritize outcomes over credit

- Proactive and flexible, a “roll up your sleeves and get it done” team player

- Thrives in fluid environments with shifting priorities and complex stakeholder relationships

- Data-Driven Decision Maker – Grounds strategy and prioritization in evidence and insights

- Possess a persistent desire to go above and beyond

- Able to meet tight deadlines and remain calm under pressure

- Expertise in MS Office and CRM software

**Salary and Total Rewards Package: **

Starting pay range: $95,000 to $105,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.

**To Apply: **

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to **careers@ana.net ****. ** Note: only applicants who include salary requirements will be considered.

Director, Business Development

**About The ANA**

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

**Location**

New York City (4 days in-office, Fridays remote)

**Position Summary**

The Senior Vice President of the ANA B2B Marketing Practice is the organization’s leading voice for modern B2B marketing. This executive sets the strategic direction for the Practice, elevates ANA as the industry’s premier authority, and convenes the world’s most senior B2B marketing leaders to shape the future of the discipline. The SVP will drive industry‑defining thought leadership, oversee a $1M+ portfolio of programs and events, and ensures B2B’s role as a commercial growth engine is fully recognized across the ANA ecosystem.

The role blends vision and execution, requiring deep industry credibility, intellectual leadership, operational excellence, and strong commercial accountability.

**Responsibilities**

**Strategic Leadership & Industry Influence**

- Define and execute the strategic vision for the ANA B2B Marketing Practice

- Position ANA as the central authority and go‑to resource for B2B marketing

- Elevate the visibility, influence, and credibility of B2B marketing across the industry

- Represent the voice and needs of B2B marketers within ANA and beyond

**Executive Community Leadership**

- Build and lead a global community of senior B2B marketing executives

- Guide peer‑driven identification of the industry’s most critical challenges

- Oversee working groups that develop actionable frameworks and solutions

**Thought Leadership & Research**

- Lead ANA’s B2B research agenda and intellectual property portfolio

- Deliver market‑moving insights on topics such as AI, measurement, creativity, and commercial growth

- Translate complex findings into practical, implementable frameworks

- Align research outputs with conferences, committees, and member capability development

**Portfolio Oversight & Program Excellence**

- Oversee all B2B committees, conferences, awards, and webinars

- Ensure quality, coherence, and strategic integration across the full portfolio

- Shape the vision and programming for the Masters of B2B Marketing Conference

- Steward the B2 Awards as a flagship revenue and credibility driver

**Commercial & Operational Accountability**

- Manage and grow a $1M+ line of business

- Drive revenue across conferences, awards, sponsorships, and registrations

- Balance commercial performance with member‑first value and long‑term brand integrity

- Track and improve engagement, satisfaction, and NPS metrics

**Partner & Ecosystem Integration**

- Collaborate with Sponsorship leadership to align partner strategy

- Integrate partners thoughtfully across content, events, and thought leadership

- Ensure B2B perspectives are represented across ANA’s broader divisions and initiatives

**B2B Practice Team Leader**

- Lead proactively and develop a division that the rest of ANA can look to as a new consistently performing, trusted partner

- Develop deeper quantitative and qualitative understanding of membership needs

- Mentor, guide, and optimize team to ensure optimized execution, and improve on annual plan deliverables

**Attributes/Skills Required**

- Bachelor's degree and 15+ years of senior-level experience in B2B marketing, agency leadership, consulting, or marketing technology environments

- Proven deep subject matter expertise in business-to-business marketing with recent senior-level experience from within a marketer, agency, or marketing solutions provider

- A recognized industry leader with credibility among senior marketers

- Excellent project management skills and the ability to drive key strategic initiatives. Getting things done in an environment of change is a continuously present imperative

- Excellent communications skills – must be able to write and present effectively; adjust to fit the audience and the message; strong ability to get a message across and be persuasive

- Curious, passionate, start-up sense of urgency and entrepreneurial mindset; not afraid to take risks and try new things, and always looking for new ways to expand your knowledge and experience

- Ability to successfully manage multiple concurrent project demands with quick turnaround times and to work collaboratively with a team, as well as independently and with minimal supervision

- A relationship builder and people person – the position provides the opportunity to work with ANA members at hundreds of companies

- High integrity and transparent leadership style

**Salary and Total Rewards Package**

Starting pay range: $185,000 to $195,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.

**To Apply:**

Please submit your resume, cover letter and salary requirements to **careers@ana.net ** if your background and interests align with this role. Applications without salary requirements will not be considered.

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Senior Vice President, B2B Practice

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