160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.  
  
Follow our story at 160over90.com

Industry: Advertising Services
Company Size: 501-1,000 employees

160over90

Savvy Admin PROD

**Director, Brand Strategy: Partnerships, Experiential, Culture & Entertainment**

How We Strategize:

A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected. This is what drives us.  It’s also the inspiration for our name btw (an elevated blood pressure, since you ask).

As a growing strategy team within the global powerhouse of 160over90,  we take the mantle of digging deep into the cultural currents of what people most care about today and tomorrow; attaching a brand to the right and relevant insights…and guiding the way ideas come to life across every/any part the marketing spectrum.

Is your heart beating faster yet?

**Who You Are:**

First and foremost, you’re serially curious; about brands, about people and the world around us. How all of it is changing and evolving. You’re plugged into culture; Interested and inspired by the now and next. Simply put, you love to ask (and understand) why.

You appreciate the value of others. Because we ask our leaders to inspire creative teams and nurture teams of strategists. To power the collective that gets us to bigger and better; that gets us to wow. When in doubt, you do. Because you value courage over comfort. You always give a damn. About the client, the agency, the people and the work.

Success in this role requires the intellectual curiosity to stay at the forefront of cultural and category dynamics, the emotional intelligence to question and understand consumer behaviour and the collaborative spirit to work closely with internal creative, account, and project management teams. It also requires a certain confidence, gravitas and way with words (written and spoken) that means clients, listen.

Intrigued?

**Responsibilities:**

This role has senior strategy responsibility directly supporting our Strategy Leadership Team and providing oversight and leadership for our growing team. As such responsibilities cover the following:

- Leading day-to-day strategic work across priority accounts, serving as a trusted partner to senior brand leaders and supporting VP+ leadership in C-suite engagement—particularly across partnerships, experiential platforms, and entertainment-driven growth.

- Driving strategy at the intersection of brands, talent, and rights-holders, collaborating closely with creative, partnerships, and WME counterparts to develop culturally resonant, commercially sound platforms that extend beyond campaigns into ecosystems.

- Developing strategic approaches to partnerships and experiential marketing, including sponsorship strategy, brand-talent collaborations, live experiences, cultural moments, and IP-led activations.

- Playing a key role in business development (new and organic), contributing to and at times leading strategic thinking for pitches and growth opportunities.

- Ensuring strategic rigor from insight through execution, translating cultural intelligence, audience understanding, and brand POVs into clear creative territories, experience design principles, and activation roadmaps.

- Contributing to entertainment-adjacent strategy, across film, television, music, sports, fashion, and creator ecosystems—helping brands navigate how (and when) to authentically participate in culture.

- Partnering closely with Account and Operations teams to deliver strategically grounded work, balancing ambition with feasibility and helping teams navigate complexity, scope, and evolving client needs.

- Managing and mentoring strategists and junior team members, while contributing to the growth and development of the broader Strategy team.

- Contributing to the evolution of the agency’s strategic product and frameworks, particularly in support of non-traditional marketing models and partnership-led growth.

- Participating in external thought leadership opportunities as appropriate, contributing to 160over90’s voice in culture-driven strategy.

- Acting as a strong cross-functional leader, helping solve complex challenges, build alignment across teams, and move the work forward with limited oversight.

- Serving as an active in-office presence, collaborating with cross-functional leads to foster culture, mentor talent, and contribute to team success.

**Skills and Experience:**

Whether you’re a loud force of nature or a quiet powerhouse, we don’t care. But you must bring confidence and perspective to all you do.

- 8–10 years of strategy experience across creative, cultural, or specialist agencies (experiential, partnerships, PR, digital), brand-side, or a combination of both.

- Demonstrated leadership experience (2–4 years) leading workstreams, projects, and small-to-mid-sized teams across a range of clients.

- A strong track record of developing effective strategy—ideas that translate across channels and drive meaningful business and cultural impact.

- Exceptional storyteller and presenter, with the ability to craft clear, compelling narratives and contribute to selling “the thinking” to senior clients.

- Fluent in core strategy frameworks, with a hands-on approach—comfortable both shaping the thinking and building the work.

- Experience contributing to and supporting new business efforts, helping to grow accounts and identify opportunities for expansion.

- Strong collaborator across disciplines, with the ability to navigate stakeholders and build productive relationships within a complex organization.

- Proven ability to manage and mentor junior talent, fostering growth, craft, and confidence within the team.

- Entrepreneurial mindset, adaptable to evolving ways of working and motivated to push the work—and the agency—forward.

- Excellent written and verbal communication skills, with the ability to articulate a clear POV and bring others along.

- Strong strategic instincts grounded in curiosity, empathy, and cultural awareness.

- Experience working with research and insights, with the ability to leverage tools and translate findings into actionable strategy.

- As for your qualifications, we care more about you and your work than your school.

**How we work:**

WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

~~Per local requirements and in the interest of transparency, the rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.~~

~~Hiring Rate Minimum:~~

$120,000 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

~~Hiring Rate Maximum:~~

$160,000 annually

Director, Brand Strategy

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. 

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Learn more about what we do at:

https://www.fanduel.com/about
https://twitter.com/FanDuel
https://twitter.com/FDsportsbook
https://twitter.com/FanDuelCasino
https://www.facebook.com/fanduel/
https://www.instagram.com/fanduel/
https://instagram.com/FDsportsbook/
https://www.youtube.com/FanDuel

Industry: Entertainment Providers
Company Size: 1,001-5,000 employees

FanDuel

**THE POSITION**

Our roster has an opening with your name on it

We are currently looking for a talented Sr. Brand Manager for PokerStars Exclusively on FanDuel. In this role, you will help develop and execute integrated marketing campaigns that grow brand affinity, drive differentiation, and increase top-of-mind awareness across various media channels and partnerships. Leveraging consumer insights and market trends, you will contribute to shaping campaign strategy and delivering compelling, on-brand creative that showcases FanDuels’ unique advantages.

As a Sr. Brand Manager, you will lead the end-to-end execution of campaigns and projects, owning planning processes, timelines, and workflows across internal teams and external partners. Working cross-functionally, you will drive alignment, ensure seamless execution, and support key stakeholder relationships, while leveraging performance insights to continuously optimize and improve campaign effectiveness.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

**THE GAME PLAN**

Everyone on our team has a part to play

- Support the development of brand strategy and campaign planning by analyzing consumer insights, brand positioning, and market trends using first- and third-party data

- Contribute to the development and localization of brand messaging and creative, ensuring it resonates with target audiences in the Canadian market

- Manage end-to-end execution of marketing campaigns and projects, from planning through launch, across initiatives of varying complexity

- Own and maintain the campaign planning calendar, coordinating timelines, milestones, and deliverables across internal teams and external partners

- Collaborate with cross-functional teams (e.g., marketing, creative, product, and analytics) to deliver integrated campaigns aligned with business objectives

- Partner with external agencies and vendors to support the development and execution of high-quality, on-brand creative assets

- Plan and manage workflows across in-house, freelance, and agency partners to ensure efficient and timely delivery

- Establish and maintain clear processes, workflows, and documentation to support effective project execution

- Facilitate clear and consistent communication across stakeholders to ensure alignment, visibility, and accountability

- Proactively identify risks, roadblocks, and inefficiencies, and implement solutions to optimize processes and improve execution

- Track, measure, and report on campaign performance, leveraging KPIs and ROI insights to inform optimizations and share learnings with stakeholders

**THE STATS**

What we're looking for in our next teammate

- Bachelor's degree and 5 years of relevant experience working in a brand role

- Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership

- Creatively driven thinker, with the ability to incorporate data driven insights

- Experience in building partnerships, and developing both internal and external relationships

- Multi-channel campaign and partnership experience across traditional, digital/social across a local and national footprint

- Expert knowledge of the gaming media landscape

- Strong knowledge of the poker industry landscape a plus

- Able to plan, organize, and prioritize multiple and simultaneous projects and assignments.

- Excellent communication skills, both written and verbal

**About Fanduel**

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

**Player Benefits**

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: **FanDuel Total Rewards **. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

**The applicable [salary] / [hourly] range for this position is $127,000 - $159,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.**

**It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.**

Brand Senior Manager

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